In the atmosphere of reunion in the Mid-Autumn Festival
Purple Rose's Flower Cake is more than just a delicacy
It is also a gift that carries the culture and innovative spirit of Pingyin rose
Let this traditional festival add a strong "floral" feeling
Loading...
Autumn is getting stronger, and the moon is reunited. As the Mid-Autumn Festival approaches, the mooncake market once again ushered in an annual sales boom. In the past two years, moon cakes with traditional fillings, rose and flower cakes have become the choice of more and more citizens to stock up for the Mid-Autumn Festival. As one of the leading enterprises of Pingyin rose flower cake, Jinan Zijin Rose Co., Ltd. has become a bright color in the Mid-Autumn Festival market with its unique "rose +" culture and ingenuity products with its deep cultivation and ingenuity of Pingyin roses.
Whether a dish is delicious or not depends on the locals. When I walked into the offline sales store of Zijin Rose, there were a variety of rose products in the store, which were neatly placed, and there was an endless stream of customers who came to buy. One by one, customers walked out of the store with beautifully packaged rose and flower cakes, with satisfied smiles on their faces. Some of them are regular customers who came to find this unique flavor, and some are new faces who have been recommended by friends, and they are full of praise for Zijin Rose's flower cakes. "This flower cake is so delicious, the skin is crispy, and the filling is fresh and rose-scented, sweet but not greasy." A customer who was checking out told reporters that she said that every year during the festival, she would come to Zijin Rose to buy flower cakes to facilitate visiting relatives and friends.
In a corner of the store, the reporter also noticed that many young consumers were entering the online mall through their mobile phones to place orders under the guidance of the store staff, experiencing the convenient online shopping service of Zijin Rose. In recent years, Zijin Rose has kept up with the pace of the times, not only has a wide range of offline layouts, but also actively expands online sales channels, through e-commerce platforms, live streaming and other ways, so that more people can taste the sweetness from Pingyin.
Why is the flower cake of Zijin Rose so popular? Behind this is Zijin Rose's strict selection of raw materials, continuous improvement of craftsmanship and persistent pursuit of quality. Qin Qingyan, general manager of Jinan Zijin Rose Co., Ltd., said that Zijin Rose Flower Cake can be said to have gone through "thousands of tempers". "In 2017, we started to develop flower cakes, and the pastry chef developed them for about a year to solve the problem of easy discoloration of traditional flower cake fillings." Qin Qingyan introduced, "Finally, combined with the Suzhou-style pie crust method, we selected the Pingyin double-petaled red roses in our own ecological planting base, each rose has been carefully selected, and through the unique production process, the aroma of the rose and the crispiness of the pie crust are perfectly integrated, so as to achieve the unique flavor of 'strong fragrance, sweet fragrance, and fragrance' in one." ”
In addition to the traditional flower cakes, Zijin Rose is also constantly innovating and seeking ways to communicate with consumers on more levels. "We know that only by constantly innovating can we meet the increasingly diverse needs of consumers." Qin Qingyan said, "This year, we have innovated and developed a new national tide light food flower cake with low sugar, low fat and low oil, which is small and delicate and easy to carry. From the raw materials to the product packaging design, the new national tide light food flower cake is full of rose elements and traditional cultural elements, the product maintains the traditional taste while reducing the sweetness, caters to the current healthy diet concept, and perfectly integrates the two cultural "business cards" of Pingyin rose and Chinese pastry on the tip of the tongue. At the same time, through exquisite design and unique cultural stories, traditional culture and real consumer culture are integrated, so that each flower cake becomes a messenger of love and blessings.
Thanks to this well-known good quality, in recent years, Zijin Rose Flower Cake has won many awards, not only rated as "Municipal Intangible Cultural Heritage", but also selected as a recommended product of Xinhua News Agency's Rural Revitalization Channel's "Great Domestic Products". A few days ago, Zijin Rose Flower Cake has just been selected into the third batch of "Good Product Shandong", and was also rated as "Jinan's Top Ten Agricultural Product Internet Celebrity Brands", and was authorized to be the image logo of "Quancheng Good Product". The acquisition of these honors is not only a recognition of the quality of Zijin Rose's products, but also an affirmation of its contribution to promoting the development of the rose industry and helping rural revitalization.
Since the establishment of the company in 2006, Zijin Rose has adhered to the development concept of "quality first, innovation driven", and has brought the local characteristic resource of Pingyin Rose to the extreme. From the initial rose ejiao cake to obtain the national invention patent, to the full flowering of eight series of rose products such as rose cakes, rose drinks, and rose daily cosmetics. In recent years, Zijin Rose has been seeking new breakthroughs in product research and development. According to Qin Qingyan, Zijin Rose launches seasonal new products every year according to market demand. This year, Zijin Rose launched the Zhen Chang Meitong Prebiotic Rose Drink, which combines the health care function of roses with the health benefits of prebiotics, bringing consumers a more diversified choice. Nowadays, in Zijin Rose, the production of products has formed a complete industrial chain from planting, picking to processing and sales.
Quality and ingenuity are like seeds and sunshine, which together nurture the growth and prosperity of Zijin Rose. "China Forestry Industry Outstanding Contribution Award", "National High-tech Enterprise", "Provincial Forestry Leading Enterprise", "Provincial Rural Revitalization (Poverty Alleviation) Leading Enterprise", "Municipal Agricultural Leading Enterprise", "Municipal Women's Leading Enterprise" and many other honors are laid out in front of you, showing the glory of Zijin Rose step by step. In the face of honor, Zijin Rose did not stop. Recently, in the county-level tour of high-quality agricultural development in Shandong Province and the series of activities of "Qilu Agricultural Super" inclusive development, Zijin Rose was selected as an excellent enterprise in 16 cities by virtue of its excellent brand influence and market performance. At the same time, Zijin Rose successfully signed a contract with Hong Kong Fudali Hardware Products Co., Ltd. at the Hong Kong Food Expo, which marks that Zijin Rose has not only been deeply cultivated in the domestic market, won wide recognition in the industry and loved by consumers, but also took a solid step on the road of internationalization.
"I hope that through these efforts, more people will understand and fall in love with Pingyin roses, so that this gift from nature will become an emotional bond between people." Qin Qingyan is full of expectations for the future development, "We will continue to deepen the rose industry, actively explore the international market, and make Pingyin roses fragrant in the world." ”
Just as the name Purple Gold Rose itself contains a special meaning - purple, taken from the elegant purple red color of roses; Gold not only represents the preciousness of rose essential oil like liquid gold, but also implies Qin Qingyan's firm determination to create gold-like quality. Behind each of Zijin Rose's best-selling products is engraved a moving chapter about inheritance and perseverance, innovation and development, all of which are the persistent pursuit of quality and continuous exploration of innovation by its founder Qin Qingyan.
In Zijin Rose, the product is not only injected with the handful of roses, but also carries more water and soil and culture.