With the advent of the Mid-Autumn Festival, a variety of moon cakes appear on the market, dazzling consumers with a dazzling array of flavors and various packaging. However, a mooncake priced at only 1 yuan has recently exploded on online shopping platforms, causing widespread attention. Many consumers have discussed the taste and quality of this low-priced mooncake on social platforms.
A few days ago, a netizen posted, "The company sent a moon cake to each person, such a small one, it won't be a moon cake of 1 yuan/piece, right?" The post sparked heated discussions.
A variety of 1 yuan moon cakes sold 100,000+
According to reports, enter the keyword "moon cake" on an e-commerce website, sorted by sales, and the top one is a variety of 1 yuan moon cakes (one from wholesale, one 50g), and the sales volume shows 100,000+.
Mr. Zeng (pseudonym), a citizen of Shenyang, recently bought 30 mooncakes on an online shopping platform for 1.2 yuan each. On September 14, he said: "I also saw the popularity on the Internet, and I thought about trying it and buying it for myself." The taste is actually okay, although it is a little sweet, but for this price, it is worth the money. Each moon cake is about 50 grams, not big, and the packaging is very simple. Although it can't be compared to some brand mooncakes, it is completely fine as a small snack. ”
Screenshot from an e-commerce platform
On a third-party social platform, the reporter contacted Ms. Li (pseudonym), a poster blogger, as a netizen. She said that her company's Mid-Autumn Festival welfare issued 1 yuan moon cakes, "At first I thought it was the company picking the door, but after tasting it, I found that although the moon cakes are small, the taste is not too bad." After all, this is the company's heart. ”
The reporter contacted Mr. Zhang, a salesperson of a food factory in Jiangsu, as a consumer. Mr. Zhang said: "The sales of 1 yuan mooncakes are really good, especially on e-commerce platforms, and this kind of mooncakes have become a sales hit. Because of the approaching holiday, there are not many people buying now, and our goods are basically out. Many of them are purchased in large quantities by the company and distributed as employee benefits. The unit price is 1.2 yuan/piece, excluding freight. The wholesale price of more than 800 pieces is 1 yuan/piece, free shipping. ”
When asked about the manufacturing cost of low-priced mooncakes, Mr. Zhang explained, "1 yuan mooncake does not mean poor quality. We have reduced costs by simplifying packaging, using basic raw materials, and using production lines, and the manufacturing process is relatively simple, saving costs. ”
The reporter saw from the screenshot of the list of moon cakes shown by Mr. Zhang that the weight of 1 yuan moon cake is between 40 grams and 50 grams. Many moon cake styles are marked as "flowing heart" and "peach mountain skin". "We pay attention to food safety, and consumers can rest assured that although the price is low, there are strict hygiene standards in every production process," Mr. Zhang stressed. ”
The moon cake market is blowing a "simple wind"
According to reports, the reporter visited a number of supermarkets and found that this year's moon cake market has blown a "simple wind". This "minimalist style" is not only reflected in the packaging design of the product, but also in the price of moon cakes.
Shao Bingjie, head of the Mid-Autumn Festival project in Daoxiang Village, Beijing: This year, our simple gift boxes account for about 90% of the total, and these simple models are more popular with customers. We also launch self-packed boxes every year, where customers will choose their favorite single mooncakes to combine into a gift box, which is more simple, affordable and environmentally friendly.
Refuse to over-pack, the rise of "simple style" has become the mainstream of this year's moon cake market, the reporter visited the market in Jiaxing, Zhejiang Province and found that more than 500 yuan of high-priced moon cake gift boxes have been found, 100 yuan to 200 yuan range of moon cake gift boxes have become the main force of sales.
On the online e-commerce platform, simple mooncakes have also been widely welcomed by consumers. Platform data shows that in the past month, the sales of mooncakes on the platform increased by 246% month-on-month and more than 130% year-on-year. Sales increased nearly 2 times year-on-year. Among them, the order volume of simple moon cakes below 50 yuan and 100 yuan has increased significantly.
Healthy mooncakes are favored
In addition to the simplicity of packaging, more and more businesses are also working on the selection of materials and flavors of moon cakes. In the face of a dazzling array of products on the market, the reporter found that health has become an important criterion for many consumers to buy moon cakes.
In the mooncake sales area of a supermarket chain in Guangzhou, oil control and low sugar, which focus on health labels, have become the new selling points this year.
Bocheng, purchasing director of a large supermarket chain in Guangzhou: This year, our mooncakes have a special emphasis on healthy ingredients, and we have launched this ingredient with the same origin as medicine and food, such as tangerine peel and bean paste mooncakes.
Consumer Zhuang Li: I want to eat a little healthier for the elderly, so I will pay more attention to this aspect.
There are many businesses in the market that take health as the main sign of moon cake sales, such as using xylitol instead of white sugar for moon cake processing, and some merchants have played the slogan of zero additives.
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Manuscript source | CCTV News, Upstream News, Qilu Evening News, Yicai, Daily Economic News, Guangzhou Daily, and Comprehensive
Align with the editors | Chen Qu