The Mid-Autumn Festival is over, but the issues surrounding mooncakes are not over yet. Will another big streamer fall completely?
Before the Mid-Autumn Festival, we knew that there was something wrong with the mooncakes brought by a well-known anchor. Of course, moon cakes are not counterfeit and shoddy, and even in the whole publicity process, it can be said that people played very well, and there was no mistake or illegal thing. However, there are some things that are really nice to say! Even Zeng Zhiwei showed his innocent and clear eyes in the live broadcast room. Yes, as a veteran artist who was born in Hong Kong and has lived in Hong Kong for decades, Zeng Zhiwei heard about Hong Kong's famous - after hearing about Hong Kong's famous Meicheng brand mooncakes, he was confused: "Please, what kind of mooncake is this?" How is it that as an old Hong Konger, he has never eaten or bought it? ”
Yes, is Meicheng mooncake a Hong Kong brand? "Yes, they are registered in Hong Kong." But they entrust the production of factories on the mainland, is there a problem? No problem. The big anchor said: "You can't buy this mooncake in Hong Kong." "People are not wrong, not only can't you buy them in line, but you can't buy them with lanterns, because they don't have stores in Hong Kong at all! This kind of "fake Hong Kong mooncake" was finally completely exposed in this Mid-Autumn Festival.
Many people say, in fact, are there a lot of food and clothing products with Hong Kong brands and overseas brands on the market? "Yes! There are a lot of them. "But in the past, people didn't dare to sell so expensive, for example, you said that it was 59 yuan for three boxes, telling you that this is a Hong Kong brand moon cake, and everyone bought it, who doesn't know that you are "fake Hong Kong", but it's better than the price, and you are a regular production, we can buy it for gifts during the Mid-Autumn Festival. Now, with the blessing of the big anchor, the price has soared to 165 three boxes. People have to tell you: "Our store sells more than 230 boxes, we only make high-end moon cake brands, we have been in Hong Kong for decades, and we can't buy them in Hong Kong." "Then please, you blow this cowhide too big, and after it explodes, you will have to suffer losses.
So far, the Three Sheep team seems to have been off the air for a day or two, and the relevant departments have stepped in. Some people even said that in the future, they will be fined 5 times the sales! But let's be honest, with the big business of the big anchor team, 5 times the sales of your moon cakes is definitely a drop in the bucket for others. I even think that just a fine of such a small amount of money can make them really "hurt"?
In the past few years, live broadcast has become a major channel for sales, and the number of various big anchors is particularly large. But we really want to remind these big anchors that many people come to you to buy goods, in addition to liking you, they also think that you are a big anchor, you have tens of billions of sales a year, and you will not deceive consumers. If you cheat, your reputation will be ruined, and you will lose a lot. You see, the three sheep have now lost more than 2 million fans.
Therefore, after learning the hard way, can this big anchor team come up with the best solution, give consumers a fair deal, and let consumers regain confidence in you? After all, we also know that today's live broadcast is a very mature industry, there is one person or two people in front of the stage, and I am afraid that there are hundreds of people in the selection team and after-sales team behind the stage, and it is not easy for the platform to cultivate such a big anchor. We don't want them to fall down, we hope that they can cherish their reputation and bring benefits to consumers in a down-to-earth manner!