In today's new energy vehicle market, the competition is becoming increasingly fierce, and various brands have shown their cards, not only the price competition, but also the technical strength, configuration, intelligence, control and safety of the all-round war, so it has also triggered a wave of "value explosion" in the 300,000-level pure electric car market. The 2025 Star Era ES, which has just been launched not long ago, is unique in this market with its outstanding high value and performance advantages. So who is the representative of high-value power in the 2025 Star Era ES and its strong rivals, ZEEKR 001 and Xiaomi SU7? Which model can give consumers a reason not to be entangled? Check it out.
Intelligent competition, far beyond the same level of configuration, intelligent and convenient travel
In the era of intelligence, high-end intelligent driving is particularly important for new energy users. Although the intelligent driving strength of the three models is very good, there is a significant gap in the chips and computing power related to the core of intelligent driving. Both ES and Xiaomi SU7 are equipped with two NVIDIA Orin chips, with a computing power of up to 508 TOPS. However, the entry-level ZEEKR 001 is equipped with a different chip, and the computing power is only 48 TOPS, which is quite different from the other two models.
In the field of intelligent driving, computing power plays a vital role, which is directly related to the intelligent level of vehicles. Therefore, it is not difficult to see that the Star Era ES and Xiaomi SU7, which have high computing power, are better than the ZEEKR 001 with lower computing power, and are better in terms of intelligent driving experience, and can easily cope with various complex traffic scenarios.
However, it should also be noted that under the same computing power, the level of intelligent driving is closely related to frequent testing and training. Compared with Chery, which has many years of intelligent driving heritage, Xiaomi Auto has only been on the market for 3 years since the announcement of the car to the launch of Xiaomi SU7, and the actual driving data of its intelligent driving algorithm still needs to be improved, so what is the level of intelligent driving of Xiaomi SU7, it still needs a lot of actual car tests to know.
With the blessing of 30 high-performance sensors, it can realize high-speed, urban and parking scenarios, with higher practicality and convenience. When NEP high-speed pilot assistance is enabled on the expressway, the vehicle will realize high-level intelligent driving scenarios such as automatic on-ramp and automatic overtaking and lane change based on the navigation route, so as to achieve end-to-end intelligent assisted driving. On urban roads, Epoch ES can realize functions such as centering and following the car, lever/navigation lane change, and intersection traffic; In terms of parking, the ES can also support functions such as HPA memory parking. Therefore, if you want to experience a higher-end and more stable intelligent driving experience, you must not only consider the chip and computing power configuration of the model, but also look at the actual test strength of the vehicle, so that the Star Era ES with double insurance is more reliable.
Driving competition, perfect balance between handling and comfort
In terms of driving control, these three cars have excellent performance and are very luxurious. Overall, Xiaomi SU7 and ZEEKR 001 are more sporty, especially Xiaomi SU7 shows a more aggressive sports style. In contrast, the Epoch ES has a better balance between handling stability and comfort, which can meet the daily needs of most users, and its audience is also larger.
Aside from user needs, from the perspective of chassis configuration, although these three models all use double wishbones + rear five-link, the Star Era ES is the most willing model among the three cars. The same front double wishbone design, the Star Era ES adopts a high-end double wishbone suspension with virtual kingpin double forks, which is also the most advanced form of suspension, which can achieve the decoupling limit of the physical mechanism and perfectly balance comfort and handling. At the same time, the Epoch ES is also the only model among the three cars with an all-aluminum chassis design, and the lower unsprung weight can bring a more comfortable handling experience. In the recent test of high surround piles with a slope of 51 degrees, the Star Era ES completed the peak performance of "overtaking on the wall" at a speed of 183km/h, showing users its hard-core stable performance.
Not only to compare the control chassis, but also the battery life and charging are also directly related to the user's driving experience. Also based on the 800V high-voltage supercharging platform, the Star Era ES and ZEEKR 001, compared with the Xiaomi SU7, which is only equipped with the high-end version, have better performance and faster charging speed, and can achieve 5% to 80% charging in 11.5 minutes, with amazing efficiency. At the same time, the Epoch ES is also the model with the longest cruising range among the three models, with a range of 880km, which is very practical for users with long-distance needs.
Therefore, with the Star Era ES, which can take into account both handling and comfort, and can achieve the advantages of ultra-long battery life and energy replenishment, it can attract the love of some young users, and at the same time meet the excitement of car owners, it can also fully meet the travel needs of daily families, which is also an outstanding advantage that the other two models cannot surpass.
Security competition, with strength to verify super security
For users, safety is fundamental to the use of cars. Overall, the three cars are comparable in terms of safety configuration. Both active and passive safety and battery safety are covered. However, in the actual use of the car, the safety performance of the vehicle cannot only rely on the stacking of configurations, but must have real testing and safety guarantees.
Not long ago, the 2025 Star Era ES and the China Automotive Center carried out an ultra-high-speed three-car pinch collision test that exceeded the national standard by 6.36 times the difficulty, using a real car two-way pinch to simulate the collision in reality. In the end, under the witness of authoritative experts, the performance of the body structure, restraint system, rescue system and battery safety after the collision of the Star Era ES reached an excellent level, which confirmed its safety far beyond its peers with the ultimate impact challenge, and gave users a sense of security, which is also not available in the other two models!
It can perfectly complete the extreme safety challenge, because of the excellent configuration of the Epoch ES in terms of safety. The whole car is built based on the global five-star safety standard, the proportion of high-strength steel in the body has been increased from 85% to 88%, and the battery safety has passed the NESTA six-dimensional electrical safety certification. In addition, compared with the other two models, the Epoch ES is also equipped with 6 high-performance racing-grade piston calipers and 7 airbags, providing users with more comprehensive safety protection and guarding the safety of drivers and passengers at all times.
Comfortable competition, intimate details and configuration are more attentive
As we all know, the comfort that affects the comfort of the cockpit is undoubtedly the comfort configuration. The three models are all pioneers of their respective brands, and they are quite volatile in terms of comfort configuration of the intelligent cockpit, but if you want to delve into the details, the Star Era ES is a little more careful in terms of configuration than the other two models.
Judging from the actual configuration comparison, the Star Era ES with a higher-level configuration has a more comfortable riding experience. Compared with the other two models, the Epoch ES has comfortable leather seats, and is equipped with unique configurations such as zero-gravity seats for the co-driver and touch reading lights, which can greatly improve the comfort of daily use. In particular, the zero-gravity seat of the co-pilot equipped with the Epoch ES can provide a number of adjustment functions such as front and rear, backrest, leg rest, and lumbar support, creating a comfortable experience exclusive to the co-pilot, and can better meet the needs of current users for personalized car use.
The appearance competition, elegant and fashionable is more atmospheric
In terms of exterior design, the 2025 Star Era ES and Xiaomi SU7 and the new Zeekrypton 001 all have obvious youthful characteristics and have a super high appearance, but the design techniques are obviously different. Xiaomi SU7 adopts a very obvious sports route, borrowing from Porsche's design, it did briefly attract the pursuit of many users, but due to the lack of originality, it cannot meet the needs of those users who pursue individuality and quality.
In contrast, Epoch ES and ZEEKR 001 have distinct personality and innovation, and have the potential to lead the future design aesthetic trend. Among them, ZEEKR 001 still continues the classic shape design of traditional hunting suits, taking into account the advantages of both coupe and SUV, with a high degree of originality, of course, there will be a distinct argument, like is like, dislike is not like.
The Epoch ES achieves the perfect combination of sport and fashion, with a streamlined body design equipped with an electric rear wing that better interprets the sportiness of the new car. At the same time, the 2025 Star Era ES also brings a new dawn red body design, which achieves ultra-high color saturation, delicate and strong liquid metal texture, breaks through the limit of the existing red paint color gamut, and is 30% better than the industry average.
To sum up, it is not difficult to see that the 2025 Star Era ES and Xiaomi SU7 and ZEEKR 001 have performed well in terms of driving control, intelligence, safety and cockpit configuration, each with its own merits. However, compared with the other two cars, the 2025 Epoch ES has more valuable advantages, taking into account driving control and comfortable driving experience, with strong safety configuration and intelligent driving level with high computing power, etc., which not only leads the new trend of future driving experience, but also becomes the ideal choice for every consumer who pursues high-quality life. Now when you buy the 2025 Star Era ES, you can also enjoy seven listing rights including "upgrade gifts", "dazzling gifts" and "warranty gifts".