Today, as the wave of digitalization continues to promote, the market performance of tablet PCs, as a bridge connecting mobile office and entertainment life, has always attracted much attention. According to the latest market data, in the second quarter of 2024, shipments in China's tablet market reached 7.2 million units, an increase of 7.0% compared to the same period last year.
Among the many sizes, 10-14 inch tablets have become the darling of consumers, especially the 13-14 inch segment. According to statistics, the shipment volume of this size segment increased by 582.2% year-on-year in this quarter, which not only reflects the growing consumer demand for large-screen tablets, but also indicates that the future development direction of the tablet market will be more inclined to provide products with a larger display area. For those who need better visuals in their mobile work or entertainment experience, a 13-14 inch tablet is clearly a better fit for their needs.
At the same time, shipments of small-sized tablets are declining year by year. This may be related to the fact that the screen size of smartphones is gradually increasing, which makes some consumers believe that the portability advantages of small-sized tablets are no longer obvious, while large-screen phones can take into account communication and entertainment functions. The increasing demand for device performance has also made it difficult to find a balance between performance and portability for small form factors, which has affected its market share.
Changes in China's tablet market in the second quarter of 2024
In terms of brand competition, China's tablet market in the second quarter of 2024 presents a fierce competitive landscape. With its outstanding performance in technological innovation, product layout and market strategy, Huawei has successfully surpassed Apple and become the sales champion in China's tablet market, with a market share of about 28.4%. This achievement is not only a recognition of Huawei's brand strength, but also a microcosm of the overall rise of domestic tablet manufacturers. Although Apple has an advantage in the high-end market, it may not fully meet user needs in some segments, and Apple tablets have lost 8.1% of their share compared to the same period last year.
It is no accident that Huawei tablets have reached the top. In recent years, Huawei has continued to increase its R&D investment in the tablet PC field, continuously optimized systems and products, and won wide acclaim from consumers for its excellent performance and smooth experience. At the same time, Huawei is also actively building an ecosystem to improve user experience and enhance user stickiness through features such as multi-device collaboration and cloud services. In addition, Huawei is well versed in the market and has launched a series of product lines covering the high, medium and low-end markets to meet the needs of different consumer groups, achieving comprehensive market coverage.
In addition to Huawei and Apple, brands such as Xiaomi, Honor and Lenovo also achieved good results in the quarter, ranking among the top five in China's tablet market, with market shares of 12.8%, 9.0% and 6.8%, respectively. These brands have gained a foothold in the fierce market competition with their respective strengths, such as cost-effective product strategies, the ability to respond quickly to market changes, and continuous investment in technological innovation.
Conclusion: China's tablet market is full of opportunities and challenges. For companies to succeed in this market, they need to keep up with the times, grasp every opportunity for growth, and be prepared to deal with all kinds of difficulties and challenges that may arise. Through continuous technological innovation, accurate market positioning and high-quality services, enterprises can stand out in the fierce competition and achieve sustainable development.