Learn intangible cultural heritage from intangible cultural heritage masters, walk around the entire canal basin in the 5G Grand Canal, and taste the food by the canal...... At the Expo, clothing, food, use, and transportation are all arranged! On September 13, the four major theme exhibitions of the 6th Grand Canal Cultural Tourism Expo (hereinafter referred to as the Expo) opened at the Suzhou International Expo Center.
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Stepping into the exhibition hall, you will be greeted by the Canal City Cultural Tourism Exhibition. Here, you can taste the water rhyme of Jiangnan, the Huaiyang of the Thousand Autumns, the victories of the Sui and Tang Dynasties, the Confucian rhyme, the Yanzhao Xiongfeng, and the magnificent scenery of Beijing and Tianjin...... You can also learn to make intangible cultural heritage with masters from all over the country.
As the host, the Suzhou Pavilion with the theme of Canal Suzhou Station is "welcome" next to the entrance of the exhibition hall. In the center of the Suzhou Pavilion, two craftsmen sit opposite each other, and between the needles and threads, the outline of double-sided embroidery is vaguely outlined. In addition, the multimedia innovation space in the museum also made many visitors stop and watch. Wearing VR glasses, you can instantly "travel" to the Tiger Hill Pagoda and listen to the cute lion cub interpret the history of this thousand-year-old pagoda for you; Standing on the circular booth, you can get a 360-degree check-in photo with a full sense of lens.
At the Beijing booth with the theme of "The First Canal in the North, Charming Beijing", the blue background of the canal was lined up with Beijing's characteristic landmark buildings in order, showing the concept of "the Grand Canal nourishes Beijing and Beijing also cares for the river". The Shanghai booth focused on the themes of "New Discoveries of Ancient Towns", "Readable Architecture", "Shanghai-style Urban Archaeology" and "New Experience of Intangible Cultural Heritage", allowing visitors to intuitively experience Shanghai's cultural and tourism resources, special cuisine and rich cultural and creative products. It is reported that the Canal City Cultural Tourism Boutique Exhibition takes the province (city) as the unit, bringing together 52 cities, 182 enterprises, and 56 intangible cultural heritage projects, focusing on the display of excellent cultural tourism carriers, projects, resources and cultural tourism products with local characteristics along the canal.
The reporter noticed that in this year's Canal City Cultural Tourism Exhibition, a special "Canal Intangible Cultural Heritage Brand Zone" was set up. Silk flowers in Beijing, willow youth paintings in Tianjin, high-density paper-cutting in Shandong, fans in Anhui, clay sculptures in Jiangsu...... There is a large collection of traditional craft intangible cultural heritage brand products along the canal, which can be seen, bought and experienced, allowing you to visit enough at one time.
Zhongyunbo Internet celebrity is here! 5G Grand Canal attracts fans with its strength
The Internet celebrity project "5G Grand Canal" of Yangzhou China Grand Canal Museum is also coming to the Expo! At the scene, the 5G Grand Canal Immersive Experience Area (hereinafter referred to as the 5G Grand Canal), planned and produced by Phoenix Publishing and Media Group and Modern Express +, has become a popular check-in point, and both children and elderly people in their 80s have become "fans" of the 5G Grand Canal.
Want to "cross" the 17 cities along the canal in 5 minutes and visit each city's canal landmarks? Come to the 5G Grand Canal for one-stop completion. At the site of the Expo, the 5G Grand Canal allows the 2,500-year-old world heritage to meet modern technology, and uses 4 large screens to open a fantasy journey full of canal elements for the audience: starting from the southern end of the Beijing-Hangzhou Grand Canal, passing through Hangzhou Gongchen Bridge, Suzhou Wumen Bridge, Wuxi Qingming Bridge, flying over Changzhou Dongpo Park, Zhenjiang Jinshan Temple, all the way to the north, traveling to Wangdaicun Dam in the southeast of Shandong, Baiyangdian in Hebei, Eye in Tianjin, Baifuquan in Beijing...... From time to time, I pushed the fan in, and tasted a table of exquisite Huaiyang fine points; Go underground and visit the giant granary along the canal; Take a boat ride and pass through bustling towns and cities. In it, the picture scroll of the Qianli Canal is close at hand, and the atmosphere of fireworks on both sides of the river is within reach.
The naked-eye 3D immersive experience firmly attracted the attention of the audience, and many people checked in to take photos and record videos in the 5G Grand Canal exhibition area. "It's so cool, it's like standing on a boat, and it's a little shaky" "I took a video for a friend, but the effect is still worse than the actual one, and I have to call her to experience it when I have time." 85-year-old Mr. Ma told reporters that he is an "old fan" of the Expo, and he will come to visit every year, and today he also deliberately carried the cultural and creative canvas bag of the third Expo, "We have been here for a while, and the 5G Grand Canal is very real and very good." ”
Flying in the canals of the sky? Come and unlock new perspectives
What would you choose to do along the canal? Cycling, driving, boating...... In addition to this regular way, you can now fly in the sky on the canal!
At the Canal Characteristic Cultural Tourism Industry Exhibition of the Expo, low-altitude flight equipment was very popular, and many tourists lined up to "get on the plane" to experience. It is reported that the industry exhibition will join forces with six low-altitude economic leaders inside and outside the province, such as Suzhou Ruohang Transportation Development, EHang, Jiangsu Shuangtao Aviation Equipment Manufacturing, Chenghu Flight, Desert UAV, Kunshan Helang Airlines, etc., to jointly create a low-altitude cultural tourism zone, allowing the audience to overlook the beauty of the harmonious coexistence of the thousand-year-old charm of the canal and the modern city from a new perspective.
At the scene, there were demonstrations of low-altitude equipment such as Robinson R44 helicopters, hot air balloon experiences and other scene applications, as well as explanations and discussions of three-dimensional cultural tourism cases, and the "Canal Low-altitude Tour" project launched was also hotly discussed: "I didn't expect to be able to see the canal in the sky", "I don't know what it's like to fly", "Will this route increase in the future, can I see more places?" The staff told reporters that they expect the aircraft to be deeply integrated with the culture and modern city of Jiangnan, and stimulate the imagination and yearning of tourists about the future of tourism.
If you are an Internet expert, then you must go to the trendy performing arts space in the industry exhibition, where immersive performing arts projects such as "Only Henan", "Only This Zhouzhuang", "Brocade Night· Indigo Luzhi" and other immersive performing arts projects are introduced, and retro swing dance parties are staged non-stop, and random dances and band performances are staged by hundreds of people led by animal costume bloggers.
It is understood that the exhibition area will also hold themed seminar salons such as inbound tourism and cultural research to upgrade the exhibition experience of tourists. Visitors record live on stage, participate in social media topic interactions, and have a chance to win a cultural tourism gift package at the Expo.
The encounter between silk and the canal, the "embroidered girl" has a date with you
Historically, the Grand Canal has a close relationship with the waterways of the Maritime Silk Road, so the "circle of friends" of China's Grand Canal has long been world-class. Walking through the theme exhibition "Silk and Canal Encounter", you can see cultural treasures and special products from all over the world, as if you have passed through the tunnel of time and space, and instantly feel yourself in an exotic world with colorful and diverse styles.
Under the joint innovation and development of the Suzhou Archives Department and Xiuniang Silk, the silk theme exhibition of "Wind Comes from Gusu: Silk Printing and International Fashion", draws the essence from the silk archives selected for the "Memory of the World Register", and integrates fashion elements into the fashion rose series of silk products, which are carried out in the former residence garden of Xiangmen Ruins Square, the main venue of the Expo, and enter contemporary life. This is not only a vivid practice of archival activation and utilization, but also a firm step taken by Suzhou to promote the creative transformation and innovative development of silk culture.
Since the beginning of this year, a series of rich silk pattern experience activities have attracted more than 120,000 citizens and tourists. Based on research, the China Silk Museum promotes the protection and supervision of silk archives, establishes the Jiangsu Silk Culture Research Center, cooperates with silk enterprises to establish a base for the inheritance and restoration of traditional silk sample archives, builds a graduate workstation in Jiangsu Province with Soochow University, and builds a student internship training base with Fudan University, Wuhan University, Jiangnan University and other colleges and universities, carries out silk protection research projects, and has been committed to the activation and utilization of silk archives for a long time, and has achieved remarkable results.
Founded in 1896, Xiuniang Silk, after several generations of persistence and development, inheritance and innovation, has now become a well-known and influential leading brand in the silk industry. Xiuniang Silk has always adhered to the continuation of the ancient method of Suzhou embroidery, inherited the Su Gong Su Zuo, and had the courage to try new ideas, new models and new formats in the industry. The source of this fashionable rose pattern is the export file of Suzhou's export to Europe and the United States in 1988. In the design, we take roses as the blueprint, and transform and express them through a variety of Suzhou embroidery stitches such as seed embroidery and other intangible cultural heritage processes, and have developed a series of products from clothing, silk scarves, buckles, bags, etc., to highlight fashion in Chinese aesthetics. Qi Qiulan, chairman of Xiuniang Silk, said that although it has not yet been released, there have been tourists who have booked it when the exhibition was set up in Cangjie.
The canal is "good food", and the Mid-Autumn Festival mooncakes have been prepared
After visiting so many exhibitions, you must be hungry, so go to the Canal Food Culture Exhibition to enjoy the "good food".
In the most conspicuous place of the exhibition hall, a long table is filled with all kinds of mooncakes, which fills the atmosphere for the upcoming Mid-Autumn Festival. Sweet and salty, with different tastes and a wide variety of patterns, there is always one for you.
In addition to moon cakes, the exhibition also deeply excavates the connotation of canal food culture, closely follows the hot spots of Chinese traditional culture in terms of design, starting from the "five flavors" that the people have eaten for thousands of years, creating five sections of "sour, sweet, bitter, pungent and salty", citing from ancient books, showing the long history of daily food and the five flavors culture closely connected by displaying related ingredients, meals and condiments, so that the audience can deeply taste the canal food through the multi-sensory experience of "appreciation, eating and playing".
At the scene, the audience can also interact with the inheritors of intangible cultural heritage and appreciate the food culture of the Grand Canal up close. In the hands of Zang Gongbin, the inheritor of intangible cultural heritage sugar paintings, a spoonful of sugar can be "transformed" into a chicken, a dragon, and a flower basket, so that children can see it. Gan Haihai, the inheritor of intangible cultural heritage dough, can make the ordinary dough become the appearance of "Sun Dasheng", "Four Heavenly Kings" and "Guan Gong". Gan Haihai introduced that all the dough sculptures on the booth are handmade, "don't look at them as made of dough, they won't be bad for a long time after they are done."