Every year, the "Golden September and Silver October" is the traditional peak sales season of China's auto market, and major auto brands will do their best to give significant discounts in the terminal market to seize market share. As the segment with the largest proportion of sales in China's auto market, the A-class sedan market has naturally become the focus of competition among major car companies in the "Golden September and Silver October" golden car buying season. In the face of a dazzling array of models on the market, for users with a car purchase budget of less than 100,000 yuan, the car selection should still highlight a "good" and "provincial". In this regard, FAW-Volkswagen Bora can be called one of the benchmark models in the A-class family car market.
Since entering China in 2001, Bora has gained the favor and recognition of nearly 3.8 million Chinese consumers, and can be described as a well-deserved "national sedan chair". And its product power that continues to lead the times and the reputation of excellent products that are solid and worry-free have long been deeply rooted in the hearts of the people. In this year's "Golden Nine and Silver Ten" car buying season, FAW-Volkswagen also gave a very sincere preferential subsidy activity for consumers who are interested in Bora, and the Bora 200TSI limited-time preferential price starts at only 69,800 yuan, which can be described as cost-effective! For consumers who want a good and provincial A-class family car, it is definitely a good time to buy Bora in the near future.
The design leads the trend, and the configuration is rich and the space is large
For users with a relatively limited car budget, they always want to get a better car with as little money as possible. In this regard, FAW-Volkswagen has been continuously meeting the needs of the market and consumers through fashionable design, practical and rich configurations and first-class space performance in the same class since it came from China.
In order to gain the approval of users, design is an element that cannot be bypassed. After all, you only like it if you look comfortable. Thanks to the brand's forward-looking and fashionable family DNA design, Bora's exterior has the restrained and deep personality that Chinese consumers love, while at the same time losing its youthful vitality and fashionable and sporty sense. Its smooth and stretched family-style front face, the three-dimensional body with rich light and shadow curves, and the unique and innovative taillight design with flowing steering effect reveal the unique simplicity and industrial design beauty of the German "Bauhaus" design style from every detail. Bora's "beauty" is like a cup of mellow coffee, which will become more and more fragrant, and can travel through time and be consistent.
Entering the car, although it is a family sedan with a starting price of 69,800 yuan, Bora still gives enough configuration for current consumers. For example, the combination of 10.25-inch full LCD instrument screen + 12-inch floating central control screen can meet the display needs of current users for large screens. IQ. Intelligent Connected Vehicle System can provide mainstream intelligent connected functions such as voice control, online navigation, mobile phone interconnection, and in-car Wi-Fi, so that users can get a convenient car experience in the new era.
It is worth mentioning that Bora is also equipped with AEB with urban emergency braking, ACC adaptive cruise system, lane keeping and other functions, which can provide users with L2 level intelligent driving assistance car experience, which can not only effectively alleviate the user's driving fatigue when driving for long distances, but also provide safer driving protection. In addition, the front row of mobile phone wireless charging, air conditioning temperature zoning control and other functions, Bora is also equipped. It can be said that among the models in the same price range, Bora provides a unique intelligent technology experience, and the configuration is full of practicality.
In addition to being beautiful and attractive, rich and practical, Bora also has a spacious and comfortable driving space. As an A-class family car, Bora's body measurements are: 4672/1815/1478mm, wheelbase 2688mm, which is the first-class level at the same price. The large size not only gives it a stable visual appearance at the appearance level, but also provides users with a comfortable driving experience in terms of driving experience, whether it is in the front or the back. This is very important for home users.
Leading German car manufacturing technology, casting durable leather quality
For a long time, the world-leading car-making technology of German cars has been well-known in the industry, which is also very intuitively reflected in Bora, which is the representative of German family cars.
Bora's body structure uses industry-leading laser welding technology and a large amount of hot stamping steel, which greatly improves the rigidity and strength of its body. And the most intuitive embodiment of this improvement in daily use is that the body is more solid, bringing safer protection to users. At the same time, the improvement of body rigidity and strength also greatly improves driving handling, giving the driver a more stable and reassuring driving feeling.
For a family car, it can drive without trouble and reliable after experiencing wind and rain, which is one of its essential qualities. To this end, Bora has adopted the world's leading cavity wax filling process. This process evenly covers the hydrophobic wax film in the cavity of the car body through automated equipment, which can effectively improve the anti-corrosion performance and durability of the car body. At present, the cavity wax filling process has not been used in Japanese, domestic or even new energy vehicles, and it is an international leading anti-corrosion treatment process. That's why Bora can stay as good as new, reliable and durable after ten years.
T+D golden power combination, easy to open and easy to save
As an excellent family car, in addition to being good-looking and easy to drive, Bora also has an important characteristic, that is, it is easy to save. Thanks to the T+D Volkswagen golden power combination, Bora provides three turbocharged engines of 1.2T, 1.4T and 1.5T respectively to facilitate users to choose according to their needs. The most intuitive benefit of fully entering the "T" era is that it is powerful and fuel-efficient. Taking the latest 1.5T engine as an example, its maximum power of 160 horsepower and peak torque of 250 Nm are not only powerful, energy-saving and environmentally friendly, but also through the use of a variety of advanced technologies, exquisite design and the use of lightweight materials, so that fuel economy and durability are on a higher level.
More fuel efficiency often means lower car costs, and the average fuel consumption of Bora is 5.52L per 100 kilometers. Even in today's era of high oil prices, at the price of 8 yuan per liter of No. 92 gasoline, if the daily commuting distance is about 20 kilometers, the daily fuel cost is more than 8 yuan. If the annual mileage is calculated as 10,000 kilometers, the fuel cost is only 4,416 yuan, which is much lower than the average fuel cost of competing products of the same level. In addition, from the point of view of the maintenance cost of the car in the later stage. The 7-speed DSG dual-clutch transmission with a maintenance-free transmission oil design can undoubtedly greatly reduce the user's maintenance costs. In addition, Bora has also made reasonable plans for users in terms of maintenance cycle and maintenance costs, such as: conventional maintenance items such as oil filter replacement, material costs plus working hours are only about 710 yuan, and the comprehensive maintenance cost is much lower than that of other models in the same level. It can be said that in terms of fuel economy and maintenance expenses, Bora's "province" is unparalleled in its class.
In addition to saving fuel consumption and maintenance, the current price of Bora is also very valuable. According to FAW-Volkswagen's latest preferential policy, the original guide price: 112,900-143,900 yuan of Bora, the current time-limited starting price is only 69,800 yuan, and there are also trade-in to enjoy the national subsidy of up to 15,000 yuan, and the old customers of the Volkswagen brand will receive an additional 1,000 yuan maintenance voucher for additional purchases. Of course, in September, FAW-Volkswagen Golden Autumn Hi Shopping Month also opened many discounts for consumers who are interested in buying other models of its own, with a subsidy of up to 31,000 yuan for trade-in, which can be described as full of sincerity.
Summary: The current Chinese auto market is in the midst of unprecedented changes, and in the face of various new challenges, FAW-Volkswagen Bora has always maintained its original aspiration and adhered to the pursuit of forward-looking design, excellent quality, economic durability and affordable price. In order to meet the new car needs of Chinese consumers in the new era, Bora is also constantly improving and self-changing, reshaping the definition of "national sedan". And this is precisely the epitome of FAW-Volkswagen's development in the new era, down-to-earth, self-insistence, and innovation in change, so as to meet the user's pursuit of high quality.