Today, when the editor is surfing the Internet, I brush up on the Mid-Autumn Festival benefits of major car companies in 2024, and there is no harm if there is no comparison.
Some car companies spoil their employees, not to mention the exquisite moon cake gift box, but also send a camping food truck, computer bag, camping stewpot, fruit, yogurt......
(Geely)
(Chery)
(Ask the Boundary)
Some car companies are more practical, issuing cash or putting money into salary cards, so that employees can buy and buy freely.
From the Mid-Autumn Festival benefits of these car companies, we can see different corporate cultures.
Although we cannot simply assume that a company with good benefits will be successful in the auto market, in the competitive landscape of the auto market, the shaping of brand image is also crucial.
A company that cares about its employees will establish a good reputation in the minds of consumers, and often has a greater advantage in attracting and retaining talents.
However, when you are looking for a job, you will definitely focus on the development prospects of the enterprise.
In the current auto market, the competition has entered a white-hot stage.
In addition, the needs of consumers are becoming more and more diverse and personalized, and they have higher requirements for the quality, performance and intelligence of automobiles.
In such a highly competitive environment, the survival and development of car companies are facing huge challenges.
On the one hand, the market share of traditional fuel vehicles is constantly eroded by new energy vehicles, and on the other hand, the competition in the new energy vehicle market is also fierce.
For example, Honda's cumulative sales from January to July 2024 will be 468,000 units, a year-on-year decrease of 24.4%.
The sales of once popular models such as the Accord and CR-V have declined significantly.
Looking back at their glory days, the monthly sales could easily reach 20,000 or 30,000 yuan, but now, even with a greatly discounted promotion strategy, the monthly sales can only be maintained at about 10,000 yuan.
In the field of new energy, Honda's response to the new energy vehicle market has also been unsatisfactory.
Dongfeng Honda e:NS2 sold only 209 units in August, while the e:NS1 sold even more dismal sales of 11 units. The Guangqi Honda e:NP1 sold only 101 units in August and the e:NP1 sold only 341 units in August.
Toyota, BMW, Mercedes-Benz and other car companies are also facing similar challenges in market changes.
Previously, Mercedes-Benz, BMW, and Audi also said that they would withdraw from the price war to avoid falling into vicious competition in price. But the reality of the market doesn't seem to allow them to stay out of it entirely.
Taking BMW as an example, after announcing its withdrawal from the price war in July this year, its sales have shown a relatively obvious downward trend. (PS: BMW sold 56,000 units in June, 49,000 units in July, and 35,000 units in August 2024)
It can also be seen that the auto price war will continue to be staged.
Recently, many car companies have released new cars one after another, on the one hand, they may hope to attract more consumers by launching new models/new technologies; On the other hand, it can also reprice or increase preferential policies to improve its own cost performance.
This gives the "waiting party" more choices when buying a car.
However, if there is a need at the moment, there is no need to be completely bound by the notion of "waiting for the party to win forever".
After all, for many people, the car is not only a means of transportation, but also an important auxiliary tool for life and work. If you do need a car for travel, business development or other emergencies, it is also a wise choice to buy a car that suits you in time.
So when is the right time to buy a car lately? What is the right car to buy? Welcome to pay attention to the chief of staff car account to learn about the latest information of the car market and the advantages and disadvantages of the intended model.