Recently, some netizens complained that Gu Ming's employees wore cards on their heads and wore paper trays that looked like handcuffs to shoot videos, and some netizens alleged that the store did not respect employees, which immediately caused controversy. On the afternoon of September 18th, the official Weibo of Gu Ming Tea Drink apologized and said that the video involved caused misunderstanding and discomfort to some netizens, and after receiving feedback from netizens, the official removed the video as soon as possible, and said that it would be more cautious in future promotion planning to avoid misunderstandings.
subsequently
Gu Ming Tea official Weibo issued a statement apologizing
Related topics rushed to the top of the hot search
The video shows Gu Ming's employees being tied to their hands and hanging apology signs
The disputed video has been deleted
The video that caused the controversy was posted by the Xiaohongshu account of "Gu Ming|Guangdong", and the account has now found that the video involved has been taken down.
According to the content of the video, many Gu Ming employees have cards hanging around their necks, which are written with "the crime of forgetting to put the straw", "the crime of missing the expiration date", "the crime of overturning the tea barrel", etc., and at the same time, they are also wearing milk tea cup paper holders on their hands, which resemble handcuffs, and the text of the video is "To show the abstinence, next time... There is no next time".
In addition, a video clip circulated on the Internet also showed that the card on the chest of one of Gu Ming's employees read, "I am guilty, not putting straws, not putting nuts, not putting lids". In the video, the employee reads out the content in a joking tone. However, for the marketing of this kind of video, some netizens feel that the store does not respect employees.
In this regard, netizens have expressed that they should be cautious when playing memes
Gu Ming: The video was taken off the shelves as soon as possible
In the future, we will be more cautious in our promotion planning
On the afternoon of September 18, Gu Ming Tea's official Weibo issued an apology statement, saying that recently, the account of Gu Ming's Guangdong branch posted a "meme" video on Douyin and Xiaohongshu, which brought misunderstanding to some netizens. Gu Ming said that the video drew on the creativity of the hot meme "Licking the Dog" + "Double Cup Holder Handcuffs" on the Douyin platform, combined with the work scene of the store, and was played and filmed by branch employees and store employees.
"We thought it was a funny 'joke', which brought misunderstanding and discomfort to some netizens. After receiving feedback from netizens, we removed the video as soon as possible. Gu Ming said that he sincerely apologized here, and at the same time took it as a warning, and would be more cautious in the future promotion planning to avoid misunderstandings.
Screenshot of Gu Ming's Weibo
Lawyer: Enterprises should not maliciously market for the sake of attracting attention
The word "sin" has a specific meaning
Lawyer Kong Yunfei, executive director of Shanghai Landing (Guangzhou) Law Firm, told reporters that from the perspective of publicity and promotion, Article 9 of the "Advertising Law" clearly stipulates that advertisements shall not obstruct social public order or violate good social customs, and shall not hinder social stability or harm the public interest. From the perspective of employee management, according to the provisions of the Labor Law and the Labor Contract Law, employers are not allowed to inflict insults, corporal punishments, beatings, illegal searches and detention on employees. Kong Yunfei pointed out that although Gu Ming's announcement afterwards said that it was a joke, from the perspective of historical and cultural background, wearing a high hat and parading on the street with a badge are one of the means of criticism, and from the perspective of ordinary people, it will inevitably make the public understand that Gu Ming is insulting employees.
Song Ruliang, director of the Guangdong Research Center for the Rule of Law, believes that the company's approach is very inappropriate, first, the enterprise does not regard the employee's right to reputation and portrait as a legitimate right, and second, the word "crime" has a specific meaning, because the crime can only be determined after a set of legal identification procedures, and cannot be said casually. Song Ruliang said that the indiscriminate definition of crimes is misleading to many people, and companies should not maliciously market in order to attract attention to attract traffic. If the interests of employees are violated, the labor administrative department, including employees, can demand compensation from the enterprise through legal weapons to defend the dignity of the employees.
Source: First Field Synthesis