The Mid-Autumn Festival is approaching, and the Mid-Autumn Festival gift market across the country is gradually heating up, setting off a consumption boom. In this context, the brand has become the preferred choice of many consumers on the Mid-Autumn Festival gift purchase list with its unique charm of integrating health concept, high-end gift positioning and unique emotional attributes.
During the visit, the reporter learned that in the store and major supermarkets, there are endless group purchase orders for hot-selling products such as 1618 lock fresh dates, health love series, and Huangdi imperial dates, and the shelves in the store are frequently urgent, and some products even need to be booked in advance to ensure supply. In particular, the super single product of Red Pie has won a warm response from the market with its innovative form, healthy ingredients and soft and sweet taste as soon as it was launched.
In the red pie series, jujube kernel pie is its iconic core item, with red jujube qi and blood tonic + walnut brain energy ingredient combination, supplemented by a unique ancient light steaming process, to ensure the natural purity and nutritional balance of food, becoming a more suitable daily vitality supplement for Chinese. It is not only suitable for urban people who are looking for a healthy light diet in their busy life, but also meets the energy supplement needs of sports enthusiasts, and also provides an ideal leisure meal replacement option for the elderly group who pursue a healthy diet. Red pie, nourishing Chinese with Chinese food, with healthy ingredients, brings burden-free healthy enjoyment to modern life.
This year's Mid-Autumn Festival Red Pie series has launched an international designer co-branded gift box, in addition to continuing the quality and taste of the Red Pie series products, it has innovated its appearance and packaging, so that you can join hands with well-known France designers to interpret the charm of East and West, and pay tribute to the wisdom of oriental food and nourishment.
The Mid-Autumn Festival, as one of the traditional festivals of the Chinese nation, carries profound cultural connotations and warm reunion implications. In this festival of reunion, I want you not only to convey health and deliciousness, but also to convey people's deep friendship with relatives and friends, and become an indispensable warm symbol of the Mid-Autumn Festival.
With the Mid-Autumn Festival approaching, the hot sales momentum of your products will continue. We will continue to be guided by consumer needs, constantly innovate products, optimize services, and provide consumers with more high-value, high-quality health food. At the same time, I would like you to not only strive for excellence in products, but also comprehensively expand in sales channels. In addition to traditional brick-and-mortar stores, we also actively embrace the digital age, taking advantage of the convenience and breadth of e-commerce platforms to make it easy for consumers to buy their favorite Mid-Autumn Festival gift boxes.
In addition, in order to prepare for the Mid-Autumn Festival sales season, I think you have also carried out production capacity layout and personnel expansion in advance, and will continue to increase productivity to ensure sufficient market supply. Online and offline efforts are made simultaneously, and your brand is going all out to create a shopping feast for consumers during the Mid-Autumn Festival. (Sun Bo)