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When the horn of the Olympic Games sounds, all eyes of the world are on the arena in Paris.
The athletes are like shining stars, shining brightly in this competitive sky.
When the smoke clears and the gold medal hangs on the chest, the life trajectory of each athlete is like a different constellation, each depicting a unique pattern.
Imagine a petite figure on the diving platform like an elegant butterfly against the backdrop of the Eiffel Tower in Paris, drawing a perfect arc in the air.
This figure is none other than Quan Hongchan, who is known as the "Queen of Diving".
Her every movement was so precise that it was as if she had been carved by God's own hand.
The audience held their breath for fear of disturbing the perfection.
The moment she entered the water, the whole pool seemed to be enchanted, and the splash could not bear to disturb her elegance.
The referees showed high scores almost without thinking, and Quan Hongchan once again proved her king status with her strength.
At the same time, on the table tennis field, a fierce duel is being staged.
Sun Yingsha, known as the "Little Devil", is defeating her opponent with a thunderous momentum.
Each of her smashes was like lightning, leaving her opponents stunned.
The game went to a critical moment and the score was tight.
Sun Yingsha took a deep breath, and a hint of determination flashed in her eyes.
I saw her swing her racket slightly, and the ball flew past the edge of the net as if by magic, and the opponent didn't even have a chance to react.
The audience instantly boiled, and the cheers almost toppled the roof of the stadium.
At this moment, Sun Yingsha not only won the competition, but also won the applause of the whole world.
As the joy of victory subsides, athletes begin to face another reality – business value.
Quan Hongchan stood on the podium, her heart full of pride and gratitude.
She remembered how she grew up, from a rural girl to an Olympic champion, and the journey was not easy.
When she learned that she had received three advertising endorsements, she couldn't help but feel a flash of joy in her heart.
This is not only a recognition of her strength, but also brings practical benefits to her and her family.
And Sun Yingsha's situation is even more eye-catching.
Eleven advertising endorsements, covering almost every field.
From sports drinks to tech, from beauty to cars, Ms. Sun's smile seems to be everywhere.
She sat in the dressing room, looking at herself in the mirror, and couldn't help but feel a lot of emotion.
Who would have thought that the little girl who could only play ball back then has now become the object of competition among advertisers? Her success extends beyond the competition to the business world.
Not all gold medalists get that treatment.
In the shooting gallery, a young man from rural Guizhou is silently packing up his equipment.
He is Xie Yu, who just won the gold medal.
After the game, he was waiting for various invitations and endorsements with great anticipation.
The phone never rang.
He looked at his gold medal with mixed feelings in his heart.
This gold medal embodies his years of sweat and hard work, but why does no one seem to pay attention?
Xie Yu walked out of the gymnasium, and the streets of Paris were full of people.
He took a deep breath and decided to go back to China first.
Maybe in his hometown, there will be more opportunities waiting for him.
When he set foot on the land of Guizhou, he was greeted not with the warm welcome he imagined.
There were no banners on the streets, no welcome ceremonies, everything was so normal.
"Xie Yu, congratulations on winning the gold medal!" Uncle Wang, a neighbor, said with a smile.
Xie Yu barely squeezed out a smile, "Thank you, Uncle Wang."
”
"I heard that you won the gold medal, why didn't I see you on TV?" Uncle Wang asked curiously.
Xie Yu was speechless for a while, not knowing how to answer.
He could only smile wryly and say, "Maybe my project doesn't get much attention."
”
This cold reception made Xie Yu feel confused and lost.
He began to wonder why the same Olympic champion was treated so differently. Is it because I'm from the countryside? Or is it because the shooting project is not "eye-catching" enough?
In fact, there are many reasons for this discrepancy.
The visibility and popularity of the project does play an important role.
Diving and table tennis, as China's traditional advantageous sports, have always attracted much attention.
In contrast, although shooting is also China's dominant sport, it seems a bit "niche" in the eyes of the public.
Personal image and media exposure are also key factors.
Quan Hongchan and Sun Yingsha have accumulated a lot of fans and attention in their previous games.
Not only do they have an excellent level of competition, but they also have a pleasing personal image.
Quan Hongchan's "child star" image and Sun Yingsha's "girl next door" temperament are easy to arouse the audience's favor.
In contrast, although Xie Yu is outstanding, his previous exposure was low, and the public did not know enough about him.
In addition, geographical factors also affect the commercial value of athletes to a certain extent.
Athletes from economically developed regions tend to have easier access to business opportunities, while Xie Yu comes from an inland province like Guizhou, which may have relatively few resources and opportunities.
However, this does not negate Xie Yu's achievements.
Behind every Olympic gold medal is the sweat and hard work of athletes.
Xie Yu's story illustrates the true essence of the Olympic spirit – forging ahead despite difficulties.
He used his own experience to tell us that no matter what your background, as long as you have dreams and perseverance, you will definitely be able to create miracles.
In fact, Xie Yu's experience is not unique.
In the world of sports, we often see similar situations.
At the 2008 Beijing Olympics, for example, shooter Du Li felt frustrated by a lack of attention.
But she did not give up, but continued to work hard, and eventually became one of the representatives of the Chinese shooting community.
For another example, weightlifter Lu Xiaojun, although he has won many Olympic championships, due to the particularity of weightlifting events, his commercial value has always been inferior to that of athletes in other sports.
Lu Xiaojun was not discouraged by this, but adhered to his own path and won the respect and recognition of more and more people with his strength.
These examples show us that commercial value does not fully represent the true value of an athlete.
Every Olympian deserves our respect and appreciation.
Their spirit of winning glory for the country and their courage to fight for their dreams are all precious assets.
So, how should we look at and solve this situation in the face of this?
Sports authorities should pay more attention to the balanced development and promotion of various sports.
We should not only focus on popular projects, but also let more people understand and appreciate the charm of those "niche" projects.
For example, shooting experience events can be held to allow ordinary people to experience the charm and difficulty of the sport.
The media should also be more comprehensive and fair when covering the Olympics.
It is necessary not only to report on those dazzling stars, but also to give more attention and coverage to unknown heroes like Xie Yu.
Through in-depth character reports, the audience can understand their growth stories and fighting spirit.
In addition, commercial sponsors can also consider more diversified strategies when choosing spokespersons.
Focus not only on commercial value, but also on the personal qualities and social impact of the athletes.
For example, athletes like Xie Yu can be combined with positive energy concepts such as "struggle" and "perseverance" to create a unique brand image.
For the athletes themselves, in addition to improving their competitive level, they should also pay attention to the shaping of their personal image and the operation of social media.
While maintaining authenticity, learn to communicate with the public and show your charm.
Xie Yu can consider opening a personal social media account to share her training routine and life details, and slowly accumulate followers and followers.
Finally, as ordinary spectators, we should also develop a more comprehensive ability to appreciate sports.
Don't just focus on those popular projects, try to understand and appreciate the charm of other projects as well.
Every sport has its own unique beauty, and every athlete deserves our respect and appreciation.
Back to the beginning of the article, what we see is a dramatic contrast: Quan Hongchan has 3 advertising endorsements, Sun Yingsha has 11, but Xie Yu does not.
However, we should not measure an athlete's achievements by commercial value.
Xie Yu's gold medal is equally shining, and his efforts are equally worthy of respect.
Perhaps, he has not received the attention he deserves now, but as long as he continues to persevere, I believe that one day, his light will be seen by more people.
Before we wrap up this article, let's think about the question: are we ignoring the essence of sports while pursuing commercial value? Isn't the Olympic spirit about participation, hard work and self-transcendence? Perhaps, it is time for each of us to re-examine our understanding and expectations of sports.
Whether it is Quan Hongchan, Sun Yingsha, or Xie Yu, they are the pride of Chinese sports.
Let us applaud all the athletes who have brought glory to our country, and let us hope that more athletes like Xie Yu will receive the recognition and respect they deserve.
Because in the world of sports, every drop of sweat deserves to be remembered, and every effort should be respected.
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