In the Chinese auto market, especially in the SUV field, the Changan CS75 family is a presence that cannot be ignored. Since its launch, the various models of CS75 have won the favor of many users with their advantages in terms of cost performance, comfort and driving control. With a cumulative record of more than 2.6 million units, it has also become a leader in the SUV segment.
With the ever-changing market demand and increasingly fierce competition, the Changan CS75 family is actively planning the subsequent development path to consolidate its market position and meet new challenges. The fourth-generation CS75PLUS, which is about to start pre-sales this month, has previously announced the first price of the flagship model of 129,900 yuan. At the same time, "Auto Talk" also learned from Changan Automobile that in the future, the CS75 family will form a "multi-generational" product layout to further seize a larger share in the market segment.
Multiple generations of models will be sold simultaneously
Looking back at the development of Changan Automobile, CS75PLUS can be called a "Jedi counterattack" model, which appeared in the trough of the market, successfully drove the popularity of the entire Changan brand, and revitalized Chang'an, which was in adversity at that time, and became a key model to open up the upward fast track.
In terms of market performance, the CS75 family still maintains an outstanding performance. Relevant data show that from January to August this year, the cumulative sales of the CS75 family were 130645, which not only reflects the recognition of consumers for the Changan CS75 family, but also shows its strong competitiveness in the market segment.
CS75PLUS In addition to the fourth-generation models, including the CS75 Enjoy Edition, the third-generation CS75PLUS and the third-generation CS75PLUS Champion Edition models will also remain sold.
It is reported that at present in the terminal market, the third-generation CS75PLUS Champion Edition model is the best-selling version of the CS75 family, and the price has been less than 100,000 yuan after discounts on the basis of maintaining a higher configuration.
In fact, the phenomenon of "multiple generations in the same house" parallel sales of a car is very common in the Chinese auto market. Whether it is a joint venture brand or a Chinese brand, it can gain more market share through such a sales strategy. In general, if a brand wants to successfully achieve parallel sales of new and old models in the market, the key is that the old models need to have strong product strength, and the quality of the new models is not compromised. Only in this way can the two coexist in their respective market segments and achieve good sales performance together.
For the Changan CS75 family, the fourth-generation CS75PLUS, which is about to start pre-sale this month, has achieved three major advancements in terms of comfortable cloud cockpit, smart new blue whale, and smart and pleasant driving, with a new appearance design, which has also attracted the attention of many consumers once it was unveiled. At the same time, as a large five-seater SUV, the fourth-generation CS75PLUS competitor will also be locked in the Geely Xingyue L.
In addition, products such as the CS75 Enjoy Edition and the third-generation CS75PLUS are also in their respective price bands, occupying a place. It can be seen that when the fourth-generation CS75PLUS wins widespread consumer recognition in the future, the CS75 family will continue to sit firmly at the top of the sales list, regardless of whether the old model chooses to retire honorably or continue to sell.
Market changes and increased competition
With the improvement of global environmental awareness and the concept of sustainable development, the new energy vehicle market is rising at an astonishing speed. This trend has a direct and significant impact on traditional fuel models, such as the Changan CS75 family. With their low energy consumption, environmentally friendly emissions and strong policy support, new energy vehicles have attracted a large number of consumers who might have chosen traditional fuel vehicles, thus further reducing the market share of fuel vehicles.
At the same time, the competition in the compact SUV market is becoming increasingly fierce, and the Changan CS75 family faces many strong competitors from Haval H6, BYD Song family, Chery Tiggo 8 and so on. These competitors not only continue to improve product quality and technical strength, but also make great efforts in marketing, after-sales service, etc., and have launched a fierce competition with the Changan CS75 family. In addition, some emerging brands have also emerged in the market with their unique product positioning and innovative marketing strategies, further intensifying the fierce competition in the market.
Changes in consumer demand have also brought new challenges to the Changan CS75 family. With the continuous maturity of the automobile market and the transformation of consumers' car purchase concepts, consumers' demand for automotive products is also constantly changing. They no longer only focus on the basic attributes of the vehicle, such as appearance, interior and dynamic performance, but pay more attention to the performance of the vehicle in terms of intelligence, safety, comfort and personalization. This requires the Changan CS75 family to continuously innovate and upgrade to meet the increasingly diverse needs of consumers.
It should be pointed out that the CS75 belongs to the Changan gravitational sequence, in the next few years, will be the main sales force of Changan Automobile. According to the plan, in the next few years, Changan Gravity Sequence will launch a number of new models, including the fourth-generation CS55PLUS, UNI-X, etc., to enrich and upgrade the product matrix to meet the diversified needs of consumers.
In addition, Chang'an Gravitational Sequence will continue to increase investment in technology research and development, actively apply technological achievements such as intelligent driving and new energy, and improve the intelligent level and environmental performance of products. In addition, Changan Automobile has clarified its global development strategy and will actively expand overseas markets to enhance the brand's international popularity and influence.
Looking ahead, although the Changan CS75 family will face many challenges, its development prospects still contain great potential and opportunities. By continuously expanding and upgrading its product line, continuing to promote technological innovation, and accelerating its globalization strategy by relying on the gravitational sequence, this product family, which occupies an important position in the SUV market, is expected to achieve even better market performance.