【Lixiang China】Integrity and innovation promote the construction of "digital ideology and politics" in colleges and universities

　　The "Decision of the Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform and Promoting Chinese-style Modernization" pointed out: "Improve the mechanism of cultivating morality, promote the integration of ideological and political courses in primary and secondary schools, reform and innovation, improve the comprehensive training system of morality, intelligence, physical fitness, art and labor, improve teachers' ability to teach and educate people, improve the long-term mechanism for the construction of teachers' ethics and teaching style, and deepen the reform of educational evaluation." This has pointed out the direction for effectively promoting the ideological and political work of colleges and universities. In the face of the challenges brought by the rapid development of artificial intelligence to the ideological and political work of colleges and universities, only by keeping the integrity and innovation, firmly establishing the awareness of digital reform and innovation of ideological and political work in colleges and universities, and promoting the digital innovation of concepts, ideas, content forms, methods and means, can we accelerate the connotative development of ideological and political work in colleges and universities.

　　The new requirements for ideological and political work to be upright and innovative

　　Integrity and innovation are important ideologies, methods, and practical requirements for the Party's governance in the new era and new journey. Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has attached great importance to the construction of ideological and political theory courses in schools, pointed out that ideological and political work is the lifeline of all work in schools, emphasized integrity and innovation to promote the connotative development of ideological and political courses, and continuously improved the pertinence and attractiveness of ideological and political courses. The ideological and political work of colleges and universities should deeply grasp the rich connotation of integrity and innovation, handle the dialectical unity relationship between integrity and innovation, and actively respond to the new characteristics and new situations faced by ideological and political work in the digital era in the process of integrity and innovation.

　　Abide by the integrity of "politics, values, and laws" in the ideological and political work of colleges and universities. Cultivating people with virtue is the fundamental task of ideological and political work in colleges and universities, and it is also its starting point and foothold. It is necessary to run the fundamental task of cultivating morality and cultivating people throughout the whole process of ideological and political work in colleges and universities, expand the time and space dimensions of ideological and political education through the digital construction of colleges and universities, and further promote "full education, whole process education, and all-round education", so as to realize the combination of knowledge transfer and value guidance. In the ideological and political work of colleges and universities, we should adhere to the political direction of socialism with Chinese characteristics, clarify the value orientation of cultivating people with virtue, grasp the laws of ideological and political education in colleges and universities, deeply understand the characteristics of college students' physical and mental development, build an ideological and political education system, model and education mechanism with Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as the core content, guide college students to establish a correct world view, outlook on life and values, and cultivate firm believers and loyal practitioners of socialism with Chinese characteristics. Become a socialist builder and successor with all-round development of morality, intelligence, physical fitness, aesthetics, and labor.

　　Create a new "concept, form and method" of ideological and political work in colleges and universities. Since the 20th National Congress of the Communist Party of China, General Secretary Xi Jinping has repeatedly made important instructions on the integrity and innovation of ideological and political courses and the digital construction of education. We should fully grasp the new opportunities brought by digital transformation, promote the integration and development of digital technology and ideological and political work in colleges and universities, accelerate the connotative development in integrity and innovation, continuously improve the pertinence and attractiveness of ideological and political work, and realize the quality and efficiency of ideological and political work in colleges and universities. The rapid development of artificial intelligence and the gradual realization of the Internet of Everything have accelerated the flow of information and the complexity and changeability of cyberspace, and the multiple value orientations in the digital space have brought many new challenges to the ideological and political work of colleges and universities. Only by firmly establishing the awareness of digital reform and innovation in ideological and political work in colleges and universities, adhering to the guidance of digital innovation, giving full play to innovation as the first driving force to promote ideological and political work in colleges and universities, and promoting digital innovation in concepts, ideas, content forms, methods and means, can we accelerate the connotative development of ideological and political work in colleges and universities.

　　Digital empowerment of new forms of ideology and politics in colleges and universities

　　The integration of digital technologies such as big data, cloud computing, artificial intelligence, and virtual reality, through data-driven refined management, diversified teaching methods, comprehensive coverage of educational content, precise ideological guidance and intelligent management innovation education mode, empowers the ideological and political work of colleges and universities, and will surely bring a new form of open and shared ideological and political work in colleges and universities.

　　Holographic, global, full-staff, full-time immersive ideology and politics have become an inevitable choice for ideological and political work in colleges and universities. General Secretary Xi Jinping pointed out: "It is necessary to use new media and new technologies to make work lively, promote the integration of traditional advantages in ideological and political work with information technology, and enhance the sense of the times and attractiveness." "The influence of the information environment on the ideological concepts and behavioral habits of contemporary college students is gradually increasing, and the traditional ideological and political education model is difficult to effectively cope with these challenges. Correctly grasp the characteristics of students' thoughts and behaviors and the law of growth, actively integrate ideological and political work into the digital environment, and establish a multi-dimensional, multi-level, and immersive ideological and political education model with holographic, full-domain, full-staff, and full-time systematic, holistic, and collaborative through intelligent educational resources and interactive platforms with all-weather, full-staff, and accurate decision-making, so that students can obtain all-round and three-dimensional ideological and political education at different times and scenes, and ensure the pertinence, coordination, continuity, and effectiveness of ideological and political education. With the help of the advantages of digital technologies such as big data, cloud computing, artificial intelligence, and virtual reality, it has become an inevitable choice for ideological and political education in colleges and universities to realize the positive energy dissemination of mainstream values.

　　The contradiction between the diverse demands of students and the single value orientation of ideological and political work in colleges and universities has been further intensified. With the acceleration of digitalization, students' ideological concepts and value appeals are increasingly diversified and individualized. This diversity of needs and values will have an impact on the education of ideals and beliefs. Colleges and universities should give full play to their advantages in scientific research, build a three-dimensional data-guided model of ideological and political education, and realize data mining and training. It is necessary to make full use of its favorable conditions in terms of organizational structure, platform design, data governance, etc., to develop digital content that carries the national memory and the achievements of modernization, collective values and personal dreams, and the core content and school-based characteristics, and actively responds to the practical ideological concerns of college students. Construct the focus of value guidance, generate narrative logic texts that conform to core values, accurately construct personalized ideological and political education scenarios, quickly realize the effective generation, distribution and feedback of educational resources, and ensure the effectiveness and pertinence of ideological and political work.

　　The development direction of intelligence, precision and individualization will significantly enhance the effectiveness of the reform of ideological and political work in colleges and universities. Compared with the traditional "indoctrination" education model, the direction of intelligence, precision and personalization will greatly improve the reform effect of ideological and political work. Through big data and artificial intelligence technology, intelligent means can accurately capture the ideological dynamics and behavioral characteristics of students, improve the efficiency of data collection and processing, not only ensure the wide coverage of ideological and political education, but also generate accurate, three-dimensional and comprehensive "portraits" for each student. Through digital empowerment and the intelligent construction of ideological and political education, we provide customized educational content for students with different backgrounds, interests and needs, and create a situational experience for each person in the virtual space that meets their physical and mental development characteristics such as knowledge, feelings, intentions, beliefs, and actions. Through the combination of virtual and real educational practice, the interactive experience is enhanced, so that students can change from "passive acceptance" to "active thinking and change", and effectively guide students to establish correct values and outlook on life.

　　"Digital Ideology and Politics" is a new path for bacon to cast the soul

　　"Digital ideological and political" is rooted in digital construction, which provides multi-dimensional innovation for the content, form and method of ideological and political work in colleges and universities under the new situation, and helps to realize the transformation and upgrading of the internal operation mechanism of ideological and political work in colleges and universities. By promoting the construction of "digital ideology and politics" in colleges and universities, on the new practice path of college students' bacon casting souls, we will adhere to the direction of ideological and political work in colleges and universities, and synergistically promote and deeply integrate the goals of "moral education", "ideals and beliefs", "digital literacy" and "practical innovation" of college students.

　　Strengthen the mission and systematically promote the digital construction of ideological and political work in colleges and universities. General Secretary Xi Jinping pointed out: "To build a strong country in education, the leader is higher education. "In the digital age, colleges and universities, as an important base for talent training, shoulder the important task of establishing morality and cultivating people. In order to meet the development needs of the digital era, colleges and universities should adhere to the fundamental task of establishing morality and cultivating people, actively promote the digital transformation and upgrading of ideological and political education, introduce digital technology, digital economy and digital governance into ideological and political education, and improve the data collection, production, distribution, acceptance and feedback mechanism. Through digital technology, the core values of socialism are integrated into teaching materials, classrooms, and students' concepts.

　　Equal emphasis is placed on value leadership and technology ethics to create a cyberspace full of positive energy. Colleges and universities should guide students to establish lofty ideals and beliefs and correct values. In the digital age, while modern technologies such as artificial intelligence and virtual reality have brought convenience to life and work, they have also raised ethical issues such as data privacy, information security, and algorithmic justice. In the process of "digital ideological and political" construction, colleges and universities should adhere to the bottom line of ethics and formulate strict data privacy protection policies to ensure the security and privacy of student data. Integrate science and technology ethics education into the ideological and political education system, and cultivate students' awareness of science and technology ethics and social responsibility. Cultivate virtue with righteousness, so that positive energy will always fill the cyberspace.

　　Adhere to the goal orientation and build an open and shared ideological and political education ecology. Promoting the digital construction of ideological and political education in colleges and universities is a systematic project, and it is necessary to clarify the educational goal of cultivating socialist builders and successors with all-round development of morality, intelligence, physical fitness, aesthetics, and labor as the core. Teachers and students of colleges and universities should work together to integrate high-quality educational resources at home and abroad, and make full use of advanced technologies such as artificial intelligence, virtual reality, and augmented reality by extracting effective data that can help strengthen national unity, national feelings, and core values. Through the combination of course teaching and extracurricular practice, "course ideology and politics" and "ideological and political courses", digital real-world teaching and ideological and political education practice, a new ecology of "digital ideology and politics" with efficiency, intelligence, openness and sharing is built, the overall efficiency of ideological and political work in colleges and universities is improved, and students are helped to develop in an all-round way.

　　Promoting the digitalization of ideological and political work in colleges and universities is not only the need of Chinese-style modernization, but also the basic requirement of higher education. We should be guided by General Secretary Xi Jinping's series of important expositions on ideological and political theory courses in schools, empower ideological and political education in colleges and universities with digitalization, continuously improve the ideological and political work system, cultivate a new form of ideological and political education in colleges and universities that meets the development needs of the times, cultivate the ambition, backbone and confidence of contemporary youth, and strive to cultivate new people of the era who will take on the important task of national rejuvenation.

　　(The author is the director of the Student Affairs Department of the Party Committee of Nanjing University of Posts and Telecommunications)

Author: Li Xiaohua

Source: China Social Sciences Daily, Issue 2979, September 19, 2024