Yangtze River Daily reporter Yang Wenping, Zhang Meng, correspondent E Wenlu
On the morning of September 18, local time in Paris, the Hubei booth of the 2024 Paris International Tourism Professional Exhibition welcomed a special visitor - Lu Shaye, Chinese ambassador to France.
And this time, Hubei also shoulders a special mission - "let the world understand China along the Yangtze River" 2024 Yangtze River culture overseas promotion.
Lu Shaye visited the Hubei booth. Courtesy of the Chinese Tourism Office in Paris
"The Yangtze River and the Seine River should be well married." Lu Shaye visited the Hubei booth and happily sent a message when he saw the propaganda flag with the theme of "Yangtze River Meets Seine" displayed on the spot, and signed his name on the flag.
The ambassador tastes Enshi Yulu and experiences the North Africa heritage of the lake
"This is an intangible cultural heritage from Hubei, please taste it." He Jie, the inheritor of intangible cultural heritage, brought out the freshly brewed Enshi Yulu tea.
Lu Shaye picked up a small cup and tasted it and said, "This tea is very refreshing, and I also drank it when I was working in Wuhan, Hubei. ”
From 2014 to 2015, Lu Shaye served as the deputy mayor of Wuhan.
Lu Shaye tastes Enshi Yulu. Photo by Yangtze River Daily reporter Jia Dai Tengfei
Enshi Yulu is the only existing steamed green needle-shaped green tea in mainland China, and its production technology is a world-class intangible cultural heritage.
In this exhibition, Enshi Yulu, as a key promotion brand of Hubei Yangtze River culture, attracted a large number of foreign visitors to stop and taste.
Lu Shaye also expressed concern about other intangible cultural heritage items in Hubei. In addition to the demonstration of Enshi Yulu's production skills, intangible cultural heritage inheritors Jiang Shiqing and Qin Xia performed Wudang martial arts, intangible cultural heritage inheritor Cui Mingfan made Xiangyang sachets, and intangible cultural heritage inheritor Peng Tao demonstrated Daye embroidery - these charming Jingchu culture became the highlights of China's booth.
When the Yangtze River meets the Seine, the ambassador happily sends a message to sign
"This time we came to Paris, we highlighted the theme of 'Yangtze River meets Seine', focusing on promoting Jingchu culture and the construction of Hubei Yangtze River National Cultural Park." Guan Chengwen, a second-level inspector of the Hubei Provincial Department of Culture and Tourism, introduced to Lu Shaye.
"Hubei's exchange activities are very strong." Lu Shaye praised. Seeing the propaganda flag of the "Yangtze River Meets Seine River· Let the World Understand China along the Yangtze River" activity, he happily accepted the invitation and signed the flag.
Lu Shaye signed the banner of the event. Photo by Yangtze River Daily reporter Jia Dai Tengfei
In order to protect, inherit and promote the Yangtze River culture and help the construction of the Yangtze River National Cultural Park, under the guidance of the Ministry of Culture and Tourism, the Hubei Provincial Department of Culture and Tourism has carried out publicity and promotion activities with the theme of "Understanding China along the Yangtze River" for three consecutive years.
On the basis of the 2022 Hubei Thousand Miles of Yangtze River Tour and the 2023 Thousand Miles of Yangtze River Tour, this year, Hubei took the 60th anniversary of the establishment of diplomatic relations between China and France and the Sino-French Cultural Tourism Year as an opportunity to go to France and Luxembourg to carry out overseas promotion of Hubei cultural tourism, participate in the Paris International Tourism Professional Exhibition, and continuously deepen the theme publicity activity of "Reading China along the Yangtze River".
"With the cultural and plastic brigade and the brigade to highlight the culture, Hubei has done a good job." Zhang Haomiao, director of the Chinese Tourism Office in Paris, introduced it to Lu Shaye after learning about Hubei's rich exhibition and exchange activities.
"The more active such activities are, the better the atmosphere of relations between the two countries"
"The foundation of the development of friendship between China and France lies in the people-to-people and the vitality is in the localities, and I hope you will do more such exchange activities." On the evening of September 16, local time, the Chinese Embassy in France held a reception to celebrate the 75th anniversary of the founding of the People's Republic of China and the Mid-Autumn Festival, Lu Shaye said in an interview with a reporter from Changjiang Daily.
Lu Shaye was interviewed by a reporter from the Yangtze River Daily. Photo by Yangtze River Daily reporter Jia Dai Tengfei
Lu Shaye learned from reporters about the exchange activities of Hubei Cultural Tourism in Paris, and learned that the series of promotion activities of "Yangtze River meets Seine· let the world understand China along the Yangtze River" will also enter Paris communities, cultural spaces, and urban landmarks to carry out interactive promotion activities, he praised: "The more active such activities, the better the atmosphere of relations between the two countries." ”
According to the arrangement, the Hubei Provincial Department of Culture and Tourism will hold a special promotion meeting for Hubei cultural tourism at the Paris International Tourism Exhibition, release the international version of "Song of the Yangtze River", display the promotional video of "Visiting the Yangtze River and Reading China", and promote the "Check-in Yangtze River National Cultural Park - Reading China along the Yangtze River" boutique tourism route and the eight major cultural tourism brands in Hubei. In addition, Hubei will also work with the French team to shoot, produce and release the MV of "Yangtze River Meets Seine".
"I wish you every success in your event." Lu Shaye told a reporter from the Yangtze River Daily.
(Editor-in-chief on duty: Chen Zhiyuan, director on duty, Zhang Meng, editor on duty, Dai Jingyi)