Inheriting a thousand-year-old civilization, the fragrance of the prosperous world. On September 19, under the guidance of the Sichuan Provincial Department of Culture and Tourism, with the active support of the Propaganda Department of the Sichuan Provincial Party Committee, the Sichuan Provincial Department of Economy and Information Technology, and the Sichuan Provincial Department of Commerce, the "2024 First Sichuan Wine Culture Week" hosted by Sichuan Daily was launched in Chengdu. As an important activity of the cultural week, the first season of the large-scale wine cultural activity "Big Coffee Talk Sichuan Wine" exclusively cooperated by Wuliangye was also officially launched, and the first episode of the program took "Good Grain Makes Good Wine" as the theme, inviting professionals from culture, agriculture, wine industry, media and wine and grain planting fields to gather together to share "the relationship between farming civilization and winemaking tradition" and "the origin of abundant products and multi-grain brewing" through expert lectures + round tables.
Jiao Weixia, former member of the Party Group and Secretary-General of the Standing Committee of the Provincial People's Congress, deputy director of the Decision-making Advisory Committee of the Provincial Party Committee and Provincial Government, and vice president of the Provincial Liquor Association; Luo Jiaming, member of the Standing Committee of the Sichuan Provincial Committee of the Chinese People's Political Consultative Conference, deputy director of the Hong Kong, Macao, Taiwan, Overseas Chinese and Foreign Affairs Committee, former secretary of the party group and director of the Provincial Department of Transportation; A Lai, vice chairman of the Chinese Writers Association and chairman of the Sichuan Writers Association; Feng Jinhua, member of the party group and deputy director of the Provincial Department of Economy and Information Technology; Li Peng, Deputy Secretary of the Party Committee and Editor-in-Chief of Sichuan Daily Newspaper Group, and Editor-in-Chief of Sichuan Daily; Zhang Wenpeng, Director of the Information Department of the Propaganda Department of the Sichuan Provincial Party Committee; Du Jianxiong, a first-level researcher of the Industrial Development Department of the Provincial Department of Culture and Tourism; Li Jianwei, director of the Yibin Liquor Development Bureau; Xiao Hao, deputy secretary of the Party Committee of Wuliangye Group (Co., Ltd.) and other leaders attended. Ma Jun, a well-known rice cultivation expert, professor of Sichuan Agricultural University, director of the Sichuan Provincial Key Laboratory of Crop Physiology, Ecology and Cultivation, Hu Yiming, a "National Outstanding Contribution Expert" of the State Council, Vice Chairman of the Famous Liquor Collection Committee of the China Liquor Industry Association, and a senior brewing engineer, Peng Jian, director of the Institute of Journalism and Communication of the Sichuan Academy of Social Sciences, Hu Liangyin, a large grain grower, and other experts and scholars and literature lovers attended the event.
Brewing is a human creation with a long history, and ordinary grains have undergone a transformation in the process of brewing, turning into a sparkling wine. Sorghum wine is fragrant, rice wine is mellow and sweet, glutinous rice wine is pure and sweet, wheat wine is long koji, and corn wine is fragrant and sweet. "Sichuan wine is the best in the world" has a close relationship with the abundant phenology of "the land of abundance", the long-term inheritance of agricultural culture, the material supply of water and drought from people, and does not know hunger provides a unique advantage for winemaking.
"The progress of human winemaking technology is upgraded step by step from the study of the composition and transformation of grain, and good grain makes good wine, and good wine also gives birth to good grain." In his keynote speech, Alai explained the code of good food behind good wine from the perspectives of culture, products, and skills through his own perception. He said that the brewing of a good cup of wine begins in the fields where the sun and moon shine and the water and soil are moistened, and "wine" is not only related to poetry, but also has important significance for the national economy and people's livelihood as an important industry.
Sichuan liquor is the ancient Shu civilization, thousands of years of farming culture "living" inheritance, Sichuan liquor on the selection of grain, recipe and brewing process, is the ultimate embodiment of the spirit of craftsmen and the wisdom of Sichuan people. Wuliangye is the first to brew five kinds of grains, and it is undoubtedly the master of Sichuan liquor technology and culture. In the roundtable sharing session, representatives of the whole industry chain from raw grain to fine wine gathered together to share and discuss the themes of "good grain makes good wine" and "the beginning of multi-grain technology".
Some experts said that different from single grain brewing, the emergence of multi-grain combination first shows that people have relatively abundant materials to carry out this complex and extravagant behavior, which is a creative, leading and abundant skill. According to reports, the history of multi-grain solid-state brewing in the development of Sichuan liquor has been inherited for more than 1,000 years, in the Tang Dynasty, Yibin's local "Chongbi Liquor" began to use multi-grain brewing and under the continuous inheritance, and finally gave birth to "Wuliangye" - as the world's first wine brewed with five kinds of grains, it integrates the essence of sorghum, rice, glutinous rice, wheat and corn, and the tradition of brewing according to ancient methods, achieving its name of jade liquid.
"Grain is the foundation of wine", good wine is brewed, but also "planted". In recent years, Wuliangye has been continuously summarizing and sublimating the process of Wuliang brewing, and innovatively and comprehensively put forward the five-character formula of fine wine, "planting and selecting and aging", in which the word "seed" is the first, which once again strengthens the scientific understanding of "good grain makes good wine".
In recent years, in order to ensure the quality assurance and material support of "fine wine" from the source, Wuliangye has vigorously promoted the construction of special grain bases for liquor, with Yibin as the core and Sichuan as the main body, taking into account some high-quality production areas in China, and upgrading and building special grain bases of one million mu across the country. At the same time, Wuliangye Raw Grain Base also locks in the continuous extension of the link of "seed", and carries out standardized, precise and intelligent scientific management of breeding, planting, harvesting, storage, transportation and delivery, so as to comprehensively improve the quality of raw grain for liquor, and realize 100% traceability of the whole process of "from a seed to a drop of fine wine".
The relevant person in charge of Wuliangye said that "Big Coffee Sichuan Wine" is a new IP created by Wuliangye and Sichuan Daily All Media, and everyone from culture, art, agriculture, biology, geography, history and other fields will be invited to be held in the form of open lectures + focusing salons, using wine as a medium to perfectly integrate the "harmony and symbiosis" brand culture of Wuliangye with the millennium Shu rhyme, more effectively promote the creative transformation and innovative development of China's excellent traditional culture, make more cultural heritage come alive, and polish the golden signboard of "Sichuan brand". Solve the proposition of the times of excellent traditional culture such as Sichuan wine culture through wine.
Experts and guests at the meeting believed that this event was a retrospective and innovative interpretation of Sichuan liquor culture, and it spread the important position of Sichuan liquor industry in the history of Chinese liquor brewing from the perspective of literature, history and origin. As the leading force in China's liquor industry, Wuliangye has shown its innovative thinking as the head of the industry, polishing the golden sign of Sichuan liquor and continuing to tell the story of Chinese liquor to the world.