On September 19, the annual Guotai 9·19 National Powder Festival kicked off, including Tianjin, Guangzhou, Zhengzhou, Jinan and other 22 cities synchronized linkage, and the national fans across the country jointly toasted Guotai wine to pay tribute to a better life. This is also the 10th consecutive year that Guotai has held the National Powder Festival. This year's National Powder Festival, through the multi-integration mode of "main venue + branch venue", "online + offline", and "live + live broadcast", especially the main venue in Tianjin, attracted more than 6,000 people to participate.
Sun Guangliang, vice president of Tianjin General Chamber of Commerce and president of Tianjin Liquor Circulation Industry Association, said that the National Powder Festival is consumer-centric, which fully demonstrates Guotai's respect for consumers and participants in the whole value chain, and shows the responsibility and brand temperature of enterprises.
Liu Hongwei, vice chairman of Tasly Digital Intelligence Health Industry Group, vice chairman of Guotai Digital Intelligence Liquor Marketing Co., Ltd., and chairman of Guotai Sales Company, pointed out that Guotai has always adhered to the principle of integrity and innovation, and sought communication through change, building a new famous liquor connotation system in the mainland and creating a new famous liquor in the mainland. In the future, Guotai will continue to adhere to the concept of "making good wine, drinking good wine, and drinking good wine", and focus on the promotion and consumption cultivation of core terminals and banquets through the "531" excellent service business plan, so as to promote the high-quality development of digital intelligence Guotai.
Pushing new products is one of the conventions of the National Powder Festival. At this year's National Powder Festival, two new products launched by Guotai Liquor Industry - "Guotai · Taste" and "Guotai · National Flavor" became the focus of the audience.
Among them, "Guotai · Taste" combines traditional Chinese aesthetics and modern fashion, and is prepared by Xu Qiang, a master of Chinese soy sauce and liquor, and is a cost-effective product with a price of 400 yuan; "Guotai · National Flavor" is the designated wine of Yabuli China Entrepreneurs Forum, and it is also a high-end sauce product full of "Chinese rhyme" created by Guotai. In terms of quality, "Guotai · National Taste" selects high-quality wines from Guotai and adds aged old wines to blend, with elegant and delicate taste and long aftertaste; In terms of appearance, it skillfully integrates Chinese elements such as Chinese red, Chinese dragon, Shengshi peony, and Siyang Fangzun, which is dignified and graceful, and highly fits the noble attributes and luxury tonality of high-end business banquet scenes.
In order to allow "national fans" to experience Guotai liquor more intuitively, blind tasting areas were set up in 22 venues across the country, and a Guotai liquor tasting challenge was held. Through interesting games, the fans not only tasted different vintages of Guotai liquor, but also deepened their understanding of the advantages of Guotai liquor production areas and wine style.
The September ·19 National Powder Festival has become an important consumer cultivation activity brand IP of Guotai Liquor, and an important bridge for in-depth exchanges and cultural dissemination between Guotai and Guofen.
Mr. Wu, a national fan, has been a loyal fan of Guotai liquor since 2015, and he is attracted by the combination of tradition and innovation of Guotai liquor, and the integration of Tasly pharmaceutical concept and traditional brewing techniques. Mr. Wu said that he will continue to tell the story of Guotai and spread the culture of Guotai together with other Guotai fans.
As the cutting-edge force in spreading the quality and culture of Guotai, the core terminal merchants have made outstanding contributions to Guotai on the people's table, and are the iron fans of Guotai. In this year's National Powder Festival, Guotai held a grand and warm awarding and commendation ceremony for representatives of outstanding core terminals in various regions of the country in accordance with the usual practice.
From the perspective of the industry, the relationship between Guotai and Guofan goes beyond the traditional relationship between brands and consumers, forming a deep interaction and two-way connection. Through the linkage of 22 cities, Guotai is not only accurately cultivating core consumers, but also an important practice for its implementation of the big C-end strategy.
Some analysts also pointed out that in the new round of industrial adjustment of the liquor industry, C-end has become more and more mainstream, and Guotai has narrowed the distance with consumers through different types of cross-border marketing, laying a solid foundation for winning the C-end battle.
In fact, for a long time, Guotai has continuously strengthened the construction of terminals, strengthened consumer cultivation, conveyed cultural connotation, quality adherence, and brand strength through community marketing, and constantly innovated quality expressions, providing opportunities for consumers to understand Guotai and taste Guotai, strengthen consumer experience, and enhance the market atmosphere and cultivate more new Chinese fans.
It is foreseeable that in the future, Guotai will continue to increase the "strengthening of consumer cultivation" and "the implementation of the big C-end strategy", which will also further strengthen the occupation of Guotai liquor in the target customer group.
"Caijing" new media editor