In the golden autumn of September, the rice is fragrant. Recently, Feihe's e-commerce platform Xingma Preferred and Heilongjiang Liushuixiang Ecological Agriculture Co., Ltd. jointly created the "I have acres of land in Tailai" project ushered in the harvest season, and many consumers who subscribed to rice fields gathered in Tailai County, Qiqihar City, Heilongjiang Province, to experience the joy of harvest on the spot, feel the style of Tailai's high-quality rice, and start the golden autumn traceability journey.
At the beginning of the tracing activity, the opening ceremony of the 2024 autumn harvest season was held at the edge of the organic rice fields in Taylor County. A number of leaders from Tailai County Agriculture and Rural Bureau and Beidahuang Group came to the scene, and Mr. Zhiqiang, vice president of Feihe, and Mr. Liu Jiansheng, chairman of Liushuixiang, attended the ceremony and issued subscription certificates to the members of the traceability group. Focusing on the concept of customized agriculture and green organic, the "I have acres of land in Tailai" project creatively links the entire agricultural industry chain and the sales channels of the private domain shopping platform, and demonstrates the company's firm determination to promote the local economy and help rural revitalization through private customization, scientific planting, smart agriculture, etc., and promotes local agriculture to move towards high-end and intelligent.
Subsequently, the members of the traceability group went deep into the rice fields, listened to the rice experts explain the history of agricultural reclamation and rice growth knowledge in the Great Northern Wilderness, experienced traditional agricultural activities such as rice cutting, threshing and husking, and took a group photo with the rice fields they subscribed.
Starting from the rice field, the members of the traceability group also visited the Beidahuang Agricultural Reclamation Historical Wall, the Seed Evaluation Base, the Liushuixiang Intelligent Rice Processing Base, the Fresh Corn Factory at 47°N, and the Feihe Infant Formula Factory. Through this series of activities, the traceability group felt the quality and safety of Tailai rice in an all-round way, and also strengthened their trust and support for the Xingma Preferred Platform.
During the two-day event, the members of the tracing group also visited the Zhalong Wetland and watched the spectacular scene of red-crowned cranes flying in flocks. From Tailai County to Zhalong Wetland, rice fields, grasslands, wetlands, and woods are dense along the way, and the traceability team witnessed the charm of biodiversity in this magical land.
It is worth mentioning that Xingma has specially built an exclusive WeChat mini-program for this project, allowing consumers to remotely watch the growth of rice fields after subscription, participate in interactive games to win rewards, and enjoy personalized services such as rice delivered directly to their homes after the harvest and donated to relatives and friends.
As a boutique private domain platform under Feihe, the cooperation between Xingma and Liushuixiang not only enriches the platform's commodity sales model, improves the user experience, but also injects new impetus into the transformation and upgrading of Tailai County's agricultural industry and rural revitalization.