At present, there is a "magical" physiotherapy mattress on the market, which is boasted in the mouths of some merchants: it improves sleep, treats diseases, and even prolongs life...... Many elderly people do not hesitate to use their pension money in order to buy these expensive mattresses.
True Caring or New Trap?
Can a health care mattress that starts at 10,000 yuan really cure all diseases?
Many online merchants are selling health care mattresses, and some merchants claim to be able to dredge blockages, treat gout, and remove cold......
Many elderly consumers are convinced of the efficacy of this health care mattress, and spend a lot of money to buy a mattress despite the dissuasion of their families.
In order to uncover the sales routines of merchants, the reporter of "Financial Investigation" visited a number of health care mattress experience stores.
In the Heye Experience Hall on Jiangnan Street in Dunhua City, Jilin Province, Manager Chen, the person in charge, introduced his "high-tech" health care mattress to reporters, claiming that it can strengthen bones, treat infertility, and even inhibit the growth of cancer cells.
In the Harmony Experience Hall on Optics Valley Street in Changchun City, Manager Jing used a coin to do the test, telling reporters that this is the so-called "spin magnet", which can penetrate the body and promote blood circulation.
Later, the staff here applied oil to the reporter's ring fingernail and placed his finger under a magnifying glass to carefully observe the capillaries on the reporter's finger...... He also recommended the health care mattress to reporters, saying that it would get better after a period of use.
The reporter was warmly invited to experience the mattress, and after the end, Manager Jing added that his mattress can find the lesion by itself and treat it accurately.
The reporter saw on a price list provided by the store manager that the price of an "all-round healthy bed" ranged from 10,000 yuan to tens of thousands of yuan.
Brainwash the elderly and play the emotional card
There is no bottom line for cheating people and making money
The reporter came to the Pinleuca experience hall located in the crape myrtle layer of Taibai South Road, Xi'an City, Shaanxi Province, and the sales director Manager Zhang boasted to the reporter about his sales experience, last month's performance was 165,000 yuan, and even the aunt who collected waste products bought a mattress from him.
In the Kexi'an Healthy Life Hall in Liu Nan Community, Xi'an City, Shaanxi Province, Manager Jin, the person in charge, revealed to reporters that the sales process must be interlocked, and the first thing is to brainwash the elderly. The old people put on uniform clothes, watched videos together, and listened to the lecturers together. The main content is to magnify the harm of some diseases and promote their own products to solve the problems of the body.
The staff will also take the old people to sing and dance, so that the "results" of brainwashing are deeply rooted in the hearts of the elderly.
The second step in sales is "emotional investment". Manager Jin said that in order to make the customer pay, he dug the sewer of the customer's house with his bare hands, and the customer was moved and placed the order. In the eyes of salespeople, playing the emotional card is not really emotional, but just a "routine" to sell products to make money.
At the same time, telling how difficult it is to tell your own growth experience and how good your relationship with your grandparents is always a good way to deceive trust and gain sympathy.
In view of the above-mentioned false publicity and inducement of sales, a number of laws in mainland China have clear provisions:
The reporter visited the first-line production base
Is there a scientific principle for health care mattresses?
The reporter of "Financial Investigation" came to the Hongyixuan jade mattress processing factory in Xiuyan County, Anshan City, Liaoning Province, where it has been producing, processing and selling jade mattresses, far-infrared health care jade mattresses, germanium stone mattresses, Tomaline mattresses and other products since 2014. Although the factory is small, there are a lot of orders for products.
The reporter saw that the production conditions here are very simple, the production and operation platform of the mattress is a few tables, and the workers skillfully cut, sew, and paste jade chips, just like a small workshop, and it is difficult to connect with the so-called functional mattresses with a sense of science and technology and high prices sold by merchants.
In less than a day, the factory designed a so-called "high-tech mattress" with ultra-long-wave and other functions, and used a box with magnets to demonstrate the electromagnetic function for reporters, just like the coin tests that reporters had seen. And Manager Ma, the person in charge here, also told reporters the truth, the so-called electromagnetic magnetic field lines just look high-end, but they are actually useless.
A similar test is the test of using a light bulb to test the electromagnetism, and the light bulb can be lit when it is placed on a specific position on the mattress. Manager Kema told reporters that the bulb is charged and has nothing to do with the so-called mattress electromagnetism.
Manager Ma also said frankly that this kind of health care mattress does not have too high technical content, and the production cost is also very low, and their manufacturers are also small profits but quick turnover, but the price profit of those merchants sold to the elderly is very high, which is ten times or twenty times the purchase price.
Another manufacturer called Jiwan jade mattress can customize mattresses with different functions. The person in charge here revealed to reporters that the mattresses they produce are actually household appliances, and the so-called ultrasound, magnet magnetic therapy, and photon beauty are just gimmicks and do not have real efficacy.
It's just a household appliance of a few hundred yuan, and after the packaging of the merchant, it has become an artifact of one or two hundred thousand yuan, which can treat diseases.