In 1957, at the 2nd China Export Commodities Fair, Chairman Jordan Overseas Trade ordered 3 domestic automobiles, thus achieving a breakthrough of zero in China's automobile exports......
In 2023, China exported 4.91 million vehicles, successfully surpassing Japan and becoming the world's largest automobile exporter......
From 1957 to 2023, from the first car to the annual export of 4.91 million units, with the development of China's automobile industry, the maturity of China's automobile overseas strategy and the strong performance of the new energy track, Chinese automobiles have gradually opened up a strong car road in overseas markets and successfully achieved a leap.
In the context of the extreme involution of the industry, the overseas business in full swing has become an important stage to drive the increase of China's automobile sales and launch the global business card of Chinese automobiles. Therefore, in all corners of the stage, different Chinese auto brands are using their best ways and subdivisions to contribute to the great cause of Chinese cars going overseas.
As a "global pickup truck expert", SAIC Maxus also uses its own deep cultivation to provide thrust for Chinese cars to sail overseas.
On September 16, the Hannover Motor Show in Germany opened as scheduled, and SAIC Maxus's medium and large technology pure electric four-wheel drive pickup truck eTerron 9 based on the interstellar GST platform was launched, adding another milestone for the high-end "Chinese car" to go overseas.
It is worth mentioning that with the successful landing of the eTerron 9 in Hannover, it not only makes the car the world's first medium and large Chinese brand pure electric pickup truck exported overseas, but also achieves the identity of SAIC Maxus as the first and only Chinese pure electric pickup truck brand to enter Europe.
At the event, the eTerron 9, with its many disruptive technologies and groundbreaking product highlights, successfully attracted media attention and heated discussions from the audience.
"Next year, we will continue to expand our product lineup with 10 new models, each of which will continue to uphold the standards of performance, comfort and durability that our brand is known for," said Xie Jiayue, Deputy General Manager of SAIC MAXUS, who is in charge of product development and marketing, based on the recognition of the first acquaintance with the European market. MAXUS has always been committed to providing services and products to European customers. We are committed to becoming the world's leading electric light commercial vehicle and pickup company. ”
The eTerron 9 in Hanover, the Chase Train all over Europe
It is true that the eTerron 9 has attracted the attention of the European market since its launch, but this is not for nothing, but its product highlights are strong enough to make it the center of public opinion and the focus of the topic.
As a medium and large-scale high-tech pure electric four-wheel drive pickup truck built by the interstellar GST platform, the eTerron 9 can be said to come with a refreshing "ceiling" of global four-wheel drive pure electric pickups, with China's leading technology, and with SAIC Maxus's deep understanding of new energy and the pickup truck market.
From being equipped with the only air suspension in its class, to the intelligent four-wheel drive adapting to more than 400 driving scenarios; From the semi-load-bearing body to improve performance, to the dual-motor four-wheel drive to achieve 000 acceleration in 5.8 seconds, from the "first in China and Europe dual markets" 605 kilometers of ultra-long four-wheel drive range, to open up the rear envelope expansion space......
From the product level, no matter which of the highlights is taken out individually, it is enough to surprise this group of people who are lying in the credit book of the fuel era. Therefore, it makes sense to attract the attention of consumers. From the brand level, SAIC MAXUS builds cars from a global perspective, and its research and development is in line with global standards to create high-quality "global cars". Over the past 7 years, SAIC MAXUS has successfully entered the global pickup truck highlands such as the Americas, Australia, ASEAN, and the Middle East, and has been recognized by users in the competition with the old brands, and has created a brand image of "global pickup expert" step by step while meeting the diverse needs of users.
Of course, although SAIC Maxus and even Chinese cars have long been "light boats have crossed thousands of mountains" when they go to sea, looking back on the past, as the birthplace of the global automobile industry, the entry threshold of the European market has always been very high, even in the new energy era.
From the perspective of energy type, SAIC Maxus not only provides traditional diesel and gasoline pickups, but also keeps up with the pace of the times and launches EV pickups, from the interstellar EV to the industry's first to the eTerron 9 to fully lead, achieving full energy coverage. At the same time, in terms of size, medium-large, medium-sized and other full-size are involved, which meets the needs of different users for vehicle size. In addition, SAIC Maxus pickup has a comprehensive range of use scenarios, including the pickup RV explorer Interstellar H suitable for long-distance travel and camping, and the interstellar · Bull Demon King off-road pickup for off-road enthusiasts. It is more popular in the whole market, and it is firmly in the "preferred brand in the field of high-end pickup trucks" in China, and has entered the global pickup highlands such as the Americas, Australia, ASEAN, the Middle East, and Europe abroad, and has become the "preferred Chinese pickup truck in developed countries around the world". It can be seen that SAIC Maxus has gradually consolidated the identity of "global pickup truck expert".
As the backbone brand of Chinese automobiles, SAIC MAXUS has achieved achievements not only in the field of pickup trucks, but also in the field of light commercial vehicles.
In the past ten years in the European market, SAIC MAXUS has achieved full coverage of new and old energy tracks, as well as light buses, pickup trucks, MPVs, SUVs, RVs and other categories, and has become the "first choice" car brand in Europe with a number of "firsts" and "firsts"; The products are not only the first choice for major customers in the global postal, logistics, supermarkets and other industries, but also have been widely reprinted by foreign media and users.
In the first seven months of this year, a number of new energy large VAN and new energy small and medium-sized VAN products of SAIC Maxus won the first and second market share in United Kingdom, Norway, Sweden, Italy and other developed European countries, becoming "the most popular electric vehicle brand in the eyes of Europeans".
The globalization of SAIC Maxus has paved the way for Chinese cars to go to sea
As a global brand and an important part of China's automobile going overseas, SAIC MAXUS's achievements in the European market are only a part of its globalization road.
For example, in Hong Kong, China, the Everybody 9 won the first place in the overall MPV market in Hong Kong, and the newly listed Everybody 7 also won the first place in the mid-size MPV in the past August; At the same time, it has broken the pattern of "Japan and South Korea" in Australia and New Zealand, led the new energy track in South America, and ranked among the top 3 pickup brands in Mexico for a long time......
On the one hand, the momentum of the domestic market is maintained, and on the other hand, the overseas market is advancing by leaps and bounds, so that SAIC Maxus, which has achieved a rare single brand sales growth in the industry for 12 consecutive years and a compound growth rate of 68%, is still booming in production and sales this year, and the whole line is leading. Among them, the performance of overseas markets is the most.
According to the data, from January to August this year, SAIC Maxus sold more than 58,000 overseas vehicles, with new energy models accounting for 15%, successfully promoting the brand's cumulative overseas sales of 367,000 units, and making "the first choice of Chinese cars in developed countries in the world" a reality.
Of course, behind such achievements, it is naturally inseparable from SAIC MAXUS's global layout in the overseas market that adheres to the high-end route, as well as the excellent products, advanced technology, rich product spectrum and distribution model adapted to local conditions.
At the beginning of SAIC MAXUS's global strategy, it clearly and profoundly knew that it had chosen to take a difficult and tortuous high-quality route, and always adhered to the route of quality competition, so as to have the opportunity to make the brand go further.
Therefore, over the years, SAIC MAXUS has always carried out global layout and transnational operation with the attitude of "integrating into the world, pioneering and innovating", and then formed a strong system competitiveness from brand investment to after-sales service, and created an "overseas operation" model for Chinese auto brands.
As a result, it has established international capabilities in the whole business chain from product development, manufacturing to marketing, sales and after-sales service, bringing excellent product quality and real value to overseas users, which undoubtedly improves the experience and feelings of overseas users on "Made in China" products, and also allows SAIC MAXUS to embark on a new route of high-end Chinese automobile brands.
Among them, in the forging of product quality, SAIC Maxus has not only realized Euro VI technical reserves and the world's leading new energy technology, but also built with international standards and quality in design and manufacturing concepts, and its models have passed Australia ADR certification, EU ECE certification, WVTA certification, Gulf GCC certification and other international high standard certifications to meet the high-quality needs of overseas users.
At the same time, SAIC MAXUS has rapidly developed products that match the needs of overseas users according to market policies, environmental characteristics, consumer preferences and usage needs in different overseas regions, bringing the required commercial and travel solutions to overseas users, and boosting the hot sales of products in Europe and other overseas markets.
For example, in the European market, SAIC MAXUS has created the "The Best EV Tech" label through a comprehensive layout of pure electric logistics vehicles, sending two signals to the local market: first, China is the birthplace of the world's largest electric vehicle field, the best technology and the hardest quality; Second, SAIC Maxus's logistics vehicles are professional suppliers of electric logistics that can provide system solutions from small to large in the European market. With the arrival of the eTerron 9, the label has become more substantive.
SAIC MAXUS's overseas exploration history and success history are successful cases of Chinese automobiles going overseas, and there are many such examples, from the strategic layout to the follow-up product launch, from technology research and development to brand promotion, from the distribution model to the marketing channel...... One by one, all of them are a note for the final success of the brand, and all of them are the solution for Chinese cars going overseas in full swing.