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Three Sheep Company: From Millions of Luxury Cars to Empty Buildings, the "Carnival" and "Ebb Tide" of the Internet Celebrity Economy
The picture comes from the Internet
The once brightly lit live broadcast room, now only cold walls and empty rooms remain, and the Internet celebrities who used to talk and laugh in front of the camera have now disappeared without a trace
The company, founded by well-known Internet celebrities, has rapidly risen to the top of the wave of the Internet celebrity economy with its unique operation model and strong traffic appeal, and the company's boss has attracted a large number of fans with his "grassroots" background and "down-to-earth" style, and has also signed many anchors for the company
The picture comes from the Internet
Most of these anchors are young people from third- and fourth-tier cities, they have dreams and are eager to break out of the online world, and under the company's packaging and promotion, they have quickly accumulated popularity and become Internet celebrities with millions of fans
Within the company, luxury cars such as Jeep Wrangler, Babos, and Rolls-Royce have become the standard for these young anchors, who drive luxury cars in and out of various high-end places, enjoying the pursuit and envy of fans, as if they are in the world of "successful people" who are drunk and obsessed
The picture comes from the Internet
With the ebb of the Internet celebrity economy, the Three Sheep Company has gradually shown fatigue, and the company's internal management is chaotic, content creation is weak, and frequent conflicts between anchors and companies have gradually surfaced
The first to feel the crisis were the "million-million" streamers who were once touted by the company, and they found that the platform's traffic began to decline, the growth of followers stagnated, and the once endless stream of advertisers began to become cautious
The picture comes from the Internet
Various rumors also began to appear within the company, some people said that the company was not operating well and the capital chain was broken; Some people say that the boss is ready to "run away" and abandon the company and the anchors; Others said that there was "infighting" within the company, and the anchors turned against each other for resources
Under the impact of various rumors, people in the company are panicked, and those "million-level" anchors who used to have unlimited scenery have also begun to realize that relying on the company and platform cannot guarantee that they will always be "hot".
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They have begun to look for new outlets, some anchors choose to jump to other companies, some anchors start their own businesses, and some anchors choose to return to real life and start an ordinary life again
And those "successful people" who were once surrounded by luxury cars and luxury goods have also begun to face realistic pressure, without the support of the company and the traffic of the platform, can they continue to maintain their current life?
The picture comes from the Internet
Three Sheep Company, which used to be a company with unlimited scenery in the wave of Internet celebrity economy, is now facing the embarrassing situation of "people going to empty buildings", and those "successful people" who were once surrounded by luxury cars and luxury goods are also beginning to face realistic pressure
This can't help but make people reflect, what is left after the "carnival" of the Internet celebrity economy? Those Internet celebrities who used to talk and laugh in front of the camera, where should they go?
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What was once a bustling corporate headquarters is now empty offices and scattered office supplies, and the statements and documents that once recorded the company's success are now meaningless
The offices of the Shenyang branch, once a symbol of the company's expansion, are now locked and rental notices are posted on the windows, and branches in Viet Nam and other places have also received similar news, and the company's once carefully built "Internet celebrity empire" seems to have collapsed overnight
The picture comes from the Internet
Those "apprentices" who were once praised by the boss have also disappeared, their social accounts have stopped updating, and the once lively live broadcast room has also become deserted, some people say that they have returned to their hometowns and lived the life of ordinary people; Some say they are still looking for new opportunities and hope to make a comeback; Some people say that they have been completely disappointed in the Internet celebrity industry and have chosen to leave completely
Luxury cars, which were once regarded as a symbol of "success", have now become a heavy burden for them, and they are overwhelmed by high loans and maintenance costs
The picture comes from the Internet
The story of the Three Sheep Company may only be an insignificant microcosm of the wave of the Internet celebrity economy, but it truly reflects the cruelty and reality of this industry
Those Internet celebrities who were once surrounded by flowers and applause will eventually have to face the test of reality, without real talent and learning, without continuous innovation ability, even if they have more fans and traffic, they will eventually be eliminated by the times
The "tree falling and scattering" of the three sheep company has also sounded the alarm for all Internet celebrities and MCN institutions, and the "myth of wealth creation" of the Internet celebrity economy has become a thing of the past, and only by being down-to-earth and constantly improving their own strength can they survive in this highly competitive industry
For those young people who have the "Internet celebrity dream", they should look at this industry more rationally, not be confused by the illusory prosperity in front of them, and don't lose themselves in the pursuit of fame and fortune
The Internet celebrity economy will eventually return to content and value, and only by creating truly high-quality content can we win the recognition of users and the favor of the market
The story of Three Sheep Company may become a warning to all people in the wave of the Internet celebrity economy to stay true to their original intentions and forge ahead
What do you think of the Three Sheep Company's "tree falling and scattering"? What do you think the future holds for the influencer economy? Feel free to leave a message in the comment section and share your views