Yesterday, Chinese beauty brand Huaxizi held its first global new product launch conference in Shanghai. The conference not only showcased the four major makeup "black technologies" independently developed by Huaxizi for four years, but also launched a new series of "Huayang Yurong" products. At the press conference, Huaxizi and the Technology Transfer Center of Shanghai Jiao Tong University jointly unveiled the "Joint Laboratory for Modern Beauty Technology Innovation and R&D", marking a solid step forward in the strategic cooperation between the two parties in scientific and technological innovation.
FMCG understands that the "Flower Cultivation Beauty" series is designed to solve the common complexion problems of Chinese women, such as dull yellow gas, sensitive redness and uneven skin tone. The series is committed to bringing consumers "good complexion" makeup solutions to meet their pursuit of "beauty of complexion".
At the press conference, the well-known makeup artist Bu Kewen created a unique Chinese aesthetic characteristics of "jade complexion makeup", which was perfectly interpreted by model Du Juan. The makeup adopts the blending technique to create a sense of white and red, a sense of boundless fusion of colors and a sense of unity of harmonious tones, fully demonstrating the beauty of oriental women's good complexion.
This time, the blockbuster release of the "Flower Cultivation Yurong" series, covering a variety of core products such as Good Complexion Foundation, Good Complexion Cushion, Good Complexion Loose Powder, Good Complexion Powder, and Good Complexion Essence Lipstick. The new product embodies the four innovative technologies independently developed by Huaxizi, aiming to create an oriental "good complexion" makeup for users. On September 25, the "Huayang Yurong" series was officially launched in the omni-channel of Huaxizi Tmall, Jingdong and other online flagship stores, and will be gradually listed around the world through Huaxizi brand independent stations, overseas e-commerce platforms and offline entities. Through ingenious makeup products, Huaxizi is committed to helping users at home and abroad achieve good makeup effects and show the beauty of the Orient.
Fei Chu, co-founder of Yige Group, mentioned in his speech that the growth of Huaxizi is inseparable from the trust and support of 50 million users. The new products of the "Good Complexion" series released this time are not only the crystallization of scientific research and innovation, but also the perfect fit between the brand and the needs of users. "We hope to promote the high-quality development of China's cosmetics industry through the integration of technology, aesthetics and culture, and show the world China's 'new quality and beauty'. ”
On the bank of the Qiantang River in Hangzhou, Huaxizi has more than 7,000 square meters of scientific research and innovation laboratory, and the R&D team is led by Li Huiliang, chief scientist of the group, bringing together doctors of chemistry, pharmacy and other scientific research experts in cosmetics-related fields, and has established close ties with more than 10 top scientific research institutions, including the Chinese Academy of Sciences. At present, Huaxizi has more than 300 patents, including more than 90 invention patents, and nearly 30 patents related to raw materials for flower plant extracts. As of April 2024, Huaxizi's parent company, Yige Group, ranks first among China's local makeup brands in terms of the total number of patents and the number of invention patents.
At this press conference, Huaxizi disclosed four major makeup "black technologies": butterfly wing photosensitization, flower appearance and screen square, Wanxiang color repair and neon yarn lock makeup film. Among them, "Butterfly Wing Photosensitivity" innovatively applies cutting-edge material science to makeup, and simulates the structural color of butterfly wing microscopic powder, so that the makeup effect is transparent and color-retention. "Flower Beauty" has made a breakthrough in the "integration of makeup and nourishment" in makeup products, this innovative technology can repair the skin barrier and help regulate the skin microbiome of sensitive skin. Combined with the other two technologies, Huaxizi has created the first "good color control makeup control system" from the four dimensions of light transparency, maintenance, color repair, and makeup maintenance.
In addition, in order to better understand the skin type and skin tone needs of Chinese women, Huaxizi cooperated with the China Cosmetics Research Center of Beijing Technology and Business University as early as 2021 to launch the "Oriental True Color" survey and research, collecting facial data indicators of more than 10,000 women aged 18-45 across the country. On this basis, Hua Xizi released the report "Oriental True Color: A Study on the Accompanying Characteristics of Chinese Women's Skin Tone Based on Skin Nature" in 2022 and published a related paper in 2023.