On September 26, 2024, under the guidance of the Ganzi Prefecture Education and Sports Bureau and the Sichuan Mountaineering and Outdoor Sports Association, sponsored by the Ganzi Prefecture Hailuogou Scenic Area Management Committee and Ganzi Prefecture Hailuogou Investment and Development Group Co., Ltd., and undertaken by Ganzi Prefecture Peak Chaser Outdoor Sports Co., Ltd., the "2024 Gongga Mountain Hailuogou Outdoor Sports Product Offline Coffee Sharing and Route Product Promotion Conference" was successfully held in Chengdu, Sichuan. With the theme of "Chasing the Peak of Gongga Snow Mountain", the event aims to deepen the integration and innovation of culture, sports and tourism in Ganzi Prefecture, enrich the tourism product format of Hailuogou Scenic Area, and promote the high-quality development of the construction of Gongga Mountain National Tourism Resort and the transformation and upgrading of the scenic spot.
Celebrities gathered to share enthusiastically and explore the development prospects of outdoor sports
At 15 o'clock in the afternoon, Li Yi, director of the Cultural Tourism Administration Bureau of the Hailuogou Scenic Area Management Committee of Ganzi Prefecture, said that in accordance with the overall goal of "accelerating the construction of an international ecological and cultural tourism destination, building a cultural tourism destination in the Dagongga Mountains, and embarking on a unique tourism development road with Ganzi characteristics". Hailuogou Scenic Area closely focuses on the "1111" overall work idea of "polishing a 5A-level scenic spot golden signboard, creating a national tourist resort brand, building a core area of Dagongga Mountain Humanistic Tourism Destination, and creating an advanced demonstration area for China's hospitality and proximity", and deeply implements the "216" to make up for shortcomings, and puts forward six specific measures of "red + green", "cold + hot" and "dynamic + static" in enriching the tourism format of the scenic spot. The sharing of outdoor sports products of "Chasing the Peak of Gongga · Snow Mountain" marks the start of Hailuogou outdoor sports, and will strive to tap the huge potential of outdoor sports in alpine forests, and strive to build a number of high-quality outdoor sports routes such as Nanmenguangou and Longhua Mountain trekking, Yanzigou ice climbing and rock climbing, Hailuogou climbing, etc., promote the integrated development of culture, sports and tourism industries such as "outdoor + brand and training", and promote the internationalization of Hailuogou outdoor sports facilities, standards, products and services. Strive to build Dagongga into a paradise for alpine outdoor sports in the world. Qin Zhuoran, vice president of Sichuan Mountaineering and Outdoor Sports Association, said that Sichuan Mountaineering and Outdoor Sports Association has been committed to promoting mountaineering and outdoor sports in the province, and actively advocating the concept of professional, safe, scientific and environmentally friendly outdoor sports. Hailuogou is located on the eastern slope of Gongga Mountain, extremely high mountain resource endowment, mountain outdoor sports development prospects are good, the "chasing the peak of Gongga · Snow Mountain Covenant" outdoor sports products sharing, on behalf of Hailuogou will be for the majority of outdoor sports enthusiasts, professional climbers to launch more boutique outdoor routes, will jointly promote the vigorous development of outdoor sports in our province.
In the wonderful sharing session, Li Zongli, a leading mountaineer in China, a three-time winner of the Golden Ice Axe Award and the winner of the Best Climbing Achievement Award of China's Outdoor Golden Rhinoceros, shared the mountaineering resources and unique natural scenery of Hailuogou in detail with his rich mountaineering experience. His sharing not only made the participants feel the passion and fun of climbing, but also deeply understood the unlimited potential of Hailuogou as an outdoor sports paradise.
Xiong Pengpeng, a member of the Kaile Stone Mountain Running Gang and the track director of a number of international cross-country races, also introduced the event resources of Hailuogou from multiple perspectives such as mountain cross-country running and cycling, so that the participants had a more comprehensive and in-depth understanding of Hailuogou's outdoor sports resources.
Yang Yong, 8KRAW contract photographer, Sony/Haida/vivo co-photographer, and winner of the 2022 China National Geographic "Mountain" Photography Competition, showed the guests the ultimate scenery of the peaks in Hailuogou with his unique perspective and superb photography skills. The shocking photos made the participants feel as if they were in the embrace of Gongga Mountain and felt the magic of nature.
A number of outdoor route product promotion to enrich the new tourism format of Hailuogou
After the wonderful sharing session, the representative of Ganzi Peak Chaser Outdoor Sports Co., Ltd. introduced the company's outdoor sports line products in detail. Relying on the abundant natural resources and unique geographical advantages of Hailuogou, 5 high-quality outdoor routes have been carefully designed, including: 2 professional-level, 1 capable level, and 2 public-level routes. Route 1 (professional level): Pengcheng Mountain (two-story mountain) outdoor climbing route. The route is in the Hailuogou Scenic Area, and the highlights of the route are: viewing the glacier on the north wall of Gongga, appreciating the natural wonders of Edgar Peak, 360-degree viewing of the main peak of Gongga and the sea of clouds at sunrise. Route 2 (Professional Grade): Fan Mountain Outdoor Climbing Route. The whole route is in the Hailuogou Scenic Area, and the highlights of the route: Gongga Mountain, Jinyin Mountain, Sanlian Peak, Longshan Mountain and Zhongshan Peak. Route 3 (capable level): South Gate Guangou Edgar Peak East Wall Climbing Route. The whole route is in the South Gate Guangou, and the highlights of the route are: watching the Edgar Peak Jinshan, Queba Mountain and Heilongjiang Abyss Momentum and Red Stone Natural Wonders. Route 4 (public level): Guangongga group of peaks and Longhua Mountain trekking route. The whole route is in Longhua Mountain, and the highlights of the route: enjoy the scenery of Gongga mountains, sunrise and sunset, sea of clouds, sea of rhododendrons, and alpine pastures. Route 5 (Popular): Hailuogou Hiking Glacier Expedition Route. The whole route is in the Hailuogou Scenic Area, and the highlights of the route: crossing the glacier city gate cave to touch the glacier tongue and ice climbing experience. The in-depth excavation of the boutique route aims to provide a comprehensive and high-quality outdoor sports experience for the majority of tourists. These products not only cover mountaineering adventures, glacier forests, mountain trail running, cycling and other fields, but also fully consider the individual needs and experience of tourists. From beginner to professional challenges, each route has been carefully selected and carefully designed, aiming to allow every visitor to find their own outdoor sports park in Hailuogou.
Finally, the Ganzi Mountaineering Association awarded the flag to Ganzi Peak Chaser Outdoor Sports Co., Ltd., marking that the Peak Chasers officially joined the Ganzi Mountaineering Association and worked with colleagues from all walks of life to jointly promote the vigorous development of Hailuogou outdoor sports. The event ended successfully in the free sharing and communication of the guests. The participants said that this event not only gave them a deeper understanding of the outdoor sports resources of Hailuogou, but also stimulated their enthusiasm for exploring Gongga Mountain and experiencing Hailuogou outdoor sports.
Policy guidance to create a new chapter in the high-quality development of tourism
The success of this event is inseparable from the guidance and support of policies. In recent years, Hailuogou Scenic Area has actively responded to the national strategic deployment of building a strong tourism country and the decision-making requirements of the provincial party committee and the state party committee on promoting the high-quality development of tourism. The scenic spot has gradually built a tourism industry system that focuses on natural tourism, mountain outdoor, popular science research, hot spring health care and other multi-format development. The convening of this outdoor sports product promotion meeting is a concrete embodiment of Hailuogou Scenic Area to practice the concept of high-quality development and promote the transformation and upgrading of the tourism industry with specific measures of "movement".
Wang Xianfeng, chairman of Ganzi Hailuogou Investment and Development Group Co., Ltd., said that the rich green water and green mountains, ice and snow in Hailuogou Scenic Area undoubtedly provide an excellent platform for the deep exploration and potential of outdoor sports. While helping the people to stimulate endogenous motivation and increase income nearby, we will give full play to the "accelerator" role of "fun outdoor" to promote rural revitalization and empower co-creation and win-win situation, and effectively open up a "new track" for the deep integration of culture, sports and tourism to help Hailuogou achieve common prosperity.
In the future, Hailuogou Scenic Area will continue to uphold the development concept of innovation, coordination, green, openness and sharing, and deepen the innovation and practical exploration of the integrated development model of culture, sports and tourism. By strengthening regional cooperation, broadening the international market, and enhancing brand influence, we will continue to enhance the competitiveness and influence of the tourism industry. It is believed that in the near future, Hailuogou will become one of the ideal tourist destinations in the minds of domestic and foreign tourists, and contribute more strength and wisdom to the high-quality development of the mainland's tourism industry.