On October 11, the domestic sports brand 361° held a new screen technology product launch conference in Qingdao with the theme of "Charging through the rain and breathing freely". Based on its own professional sports genes for many years, it has innovated and upgraded product technology, and launched a family of sports equipment based on "Royal Screen 2.0 Jacket" and "Rain Screen 8th Generation Running Shoes". Under the guidance of the brand strategy of "technology-based, brand first", 361° is using more sports technology and stronger product strength to attract consumers' recognition and attention.
Liu Qiuhua, general manager of 361° Apparel Product Center, Li Zicheng, brand spokesperson, and a number of big names in the running circle/outdoor circle gathered at the scene to witness the focus moment of the release.
The new products of two large screens of technology were unveiled, and 361° empowers full-scene sports protection with technology
With the rapid heating up of the outdoor sports market in recent years, 361° has continuously cultivated this segment with its unique competitive advantages, and brought users a better sports experience with new technologies and new products. At the press conference, Liu Qiuhua, general manager of 361° Apparel Product Center, shared the research and exploration of 361° in the outdoor track in recent years, and elaborated on the application of screen technology in the "Royal Screen 2.0 Jacket".
Liu Qiuhua mentioned that the scenes and weather faced by outdoor sports are very diverse, so the functionality and professionalism of product equipment are higher. The 361° Royal Screen 2.0 jacket relies on the screen technology platform technology to achieve the excellent indicators of waterproof 8000mm H₂O and moisture permeability of 8000G/㎡/24H, regardless of outdoor weather changes; In addition, there are also multi-screen technology platform technologies such as windproof, anti-fouling, and wear-resistant. With the blessing of screen technology, the Yuping 2.0 jacket truly achieves 6 screens in one and comprehensive protection, becoming the "hexagonal warrior" in the jacket.
Through continuous technological research and development and innovation capabilities, it is the constant pursuit of 361° to create more professional and comfortable sports equipment for users. Rain screen running shoes are the leading products in the 361° running category, which rely on technological upgrades, constantly updated and iterative, and have developed to the 8th generation today. Guo Yunlu, product manager of 361° shoes, and Chen Wenfa, designer of 361° shoes, took the stage to share the design concept and technical highlights of this running shoe.
They introduced that the rain screen 8 generation running shoes have been comprehensively upgraded and optimized on the basis of inheriting the excellent performance of the previous generation products. Inspired by the excellent hydrophobic and breathable properties of bird feathers, the FLY-TEX waterproof and breathable membrane is cleverly compounded into the inner layer of the fabric to effectively block the intrusion of external moisture and ensure the long-lasting and stable waterproof performance. It also quickly expels heat and moisture generated by the human body from the body, keeping the internal environment dry and comfortable.
It is worth mentioning that before the start of the press conference, Li Zicheng, the spokesperson of the 361° brand, led the runners to take the lead in experiencing the comfort of the "rain screen 8th generation" running shoes. With excellent waterproofness and breathability, the rain screen 8th generation provides a solid barrier for runners in outdoor running, which means that even in wet rainy days or waterlogged roads, runners can also feel the comfortable and dry sports experience brought by screen technology.
Putting science and technology into products, 361° technology research and development promotes the love of public sports
361°'s efforts in screen technology products are not a temporary move, but have their own longer-term layout. 361° has been committed to putting technology into products, and then using products to promote running groups/outdoor club activities, and then driving the enthusiasm of the public for sports. At this press conference, a number of managers of outdoor clubs and members of the running group who have cooperated with the brand for a long time also came to the scene, chatted with the designers in the salon session, and put forward their own suggestions and expectations for the future development of 361° jackets and running shoes.
At the press conference, a number of media representatives and managers of outdoor clubs fully affirmed screen technology and products equipped with screen technology, including sports professionals including running circle media Xiaoxiong _Alan and outdoor manager Dake. They believe that 361°'s advantages in scientific and technological research and development are becoming increasingly prominent, and the launch of screen technology will further consolidate the brand's position in the market. It is worth mentioning that in order to provide more realistic evaluation feedback for the Yuping jacket, a number of outdoor managers said that they would organize Qingdao, Shanghai, Hangzhou and other local associations to carry out outdoor activities after the press conference, and give feedback on the most realistic product performance and wearing experience, so as to provide more comprehensive support for the subsequent upgrading and research and development of the Yuping jacket.
The release of new screen technology products shows the brand's deep technical reserves and R&D capabilities, as well as the strong transformation strength from technology to products. The two core products of this debut, "Royal Screen 2.0 Jacket" and "Rain Screen 8th Generation Running Shoes", have been well received by the user circle for their excellent product performance, and many outdoor enthusiasts and runners have given high praise after product evaluation experience.
A good product is based on an accurate grasp of the needs of the sports market. In recent years, with the continuous rise of the outdoor sports market, 361° is constantly cultivating this segment with its unique competitive advantages, bringing more surprises and excellent sports experience to users. The brand not only invests great energy in product research and development, but also continuously promotes the development of the sports industry through scientific and technological innovation, and has always been committed to providing more professional and high-quality equipment for every sports enthusiast through innovation and ingenuity.