With 20 years of experience in outdoor adventures, he has 20 years of experience in outdoor adventures and has attracted the attention of hundreds of thousands of outdoor enthusiasts because he often shares his professional knowledge and experience in mountaineering, camping, outdoor sports and wilderness first aid on Xiaohongshu.
Recently, "Outdoor BMW Brother" participated in an extremely special outdoor event, and in the third Xiaohongshu "Outsiders' Festival", he participated in an "Outdoor Convention" initiative launched by the platform together with creators in various fields.
Different from other outdoor experts in the past who recommended outdoor sports and promoted the spirit of adventure, this "Outdoor Convention" gives corresponding reference principles from the preparation of outdoor sports, to the precautions on the way, to the way to share the content after the end. The Convention advocates that users reasonably choose the destination and type of activity according to their own situation before departure, and make sufficient material preparations and information reserves; On the way outdoors, you should fully enjoy outdoor sports without burdening nature, fully communicate with your peers and avoid acting alone; After the end of the trip, on the basis of truthfulness, resolutely avoid disseminating information about water sources, protected areas and other forbidden areas, and do not recommend dangerous check-in places that are easy to mislead the public. To sum up: travel safely, be rational and responsible, and do what you can.
Caption: The "Outdoor Convention" billboard at the site of Xiaohongshu's third "Outsiders' Day" event
This initiative reflects a key issue in the domestic outdoor sports industry at present. In recent years, the domestic consumption of outdoor sports has grown rapidly and gradually become a fashion, the number of participants and the market scale have been expanding, and outdoor adventure and check-in wild attractions have also brought risks and safety concerns, and the contradiction between the heat of outdoor sports and the risk of adventure has become increasingly prominent, and it is urgent to popularize scientific professional knowledge and targeted norms.
Outdoor sports are hot, and the scenery and risks are together
Outdoor sports are a general term for sports with adventure or experience adventure held in a natural environment, including hiking, mountaineering, rock climbing, cliff rappelling, kayaking, diving, sailing, orienteering, etc., most of which are adventurous. Outdoor sports used to be a game for a few brave people, but now with the continuous improvement of material living standards and the popularization of outdoor equipment, more and more people embrace nature and go outdoors. Outdoor sports have gone from a niche hobby to a mass hobby.
According to the "Outdoor Sports Industry Development Plan (2022-2025)" jointly issued by the General Administration of Sports of the People's Republic of China and the Development and Reform Commission of the State Council, outdoor sports have gradually become a popular way for the people, and by the end of 2021, the number of outdoor sports participants in the country has exceeded 400 million.
In the final analysis, the outdoor sports craze stems from people's pursuit of a healthy lifestyle and yearning for nature, which not only brings fire to many projects and equipment industries such as camping, paddle boarding, surfing, cross-country running, etc., but also makes a number of "wild attractions" in non-commercial scenic spots become Internet celebrity check-in places.
Some people choose "wild spots" because they value the sense of experience, such as novel hiking routes, little-known mountain stream rafting, strange caves and dangerous mountains worth exploring, and the same check-in memory of film and television dramas...... The freshness and excitement brought by this has a huge attraction for many "travelers". The online sharing of some "explorers" often attracts more people to participate.
Pictured: Pu'er City Forest Fire Detachment
But worrisomely, expedition accidents are also on the rise. At the beginning of this year, CERS released a report showing that the total number of accidents caused by outdoor adventures in 2023 was 425, an increase of 14% compared to 2022.
Outdoor sports should be done safely and within your means
In fact, near many "wild spots", signs such as "Danger here" and "Stay safe" are erected, but there are still people who ignore safety warnings.
During the Mid-Autumn Festival holiday just past, the Beijing fire department reported four cases of tourists being trapped climbing mountains. Some seemingly ordinary heavy rain and fog may trigger safety hazards in special outdoor scenes. Some tourists went hiking in the mountains without adequate preparation, lost their way after bad weather, and eventually had to call for help from rescue teams. This endless stream of outdoor safety incidents is a reminder that outdoor sports are not child's play and require sufficient professional knowledge and adequate preparation.
Outdoor blogger Lou Shaojie said: "I think there may be some users who see my notes and think that they all have the same ability as me, but in fact this is not the case. He suggested that senior bloggers should make some tips when sharing their outdoor experiences, such as not blindly following for novices, and objectively presenting dangers to remind everyone to pay attention. In addition, bloggers can also share more experience, objective records, and outdoor knowledge.
Experts point out that the outdoors is a very professional type of sport with a certain threshold. Every participant should be responsible for their own safety, and everyone is the first person responsible for their own safety, and they should not travel rashly without preparation.
Part of the Little Red Book's "Outdoor Convention".
Xu Zhuoyuan, a young mountaineer who climbed Mount Everest at the age of 16, said: "In the expedition, there is no contradiction between going forward bravely and doing what you can, and a very important lesson to learn in mountaineering is to 'give up'; ”
"In the midst of the challenging outdoor activities that encourage exploration, Xiaohongshu released this outdoor convention that emphasizes doing what we can, hoping to advocate the spirit of rational and responsible outdoor sports," said Xindao, head of Xiaohongshu's outdoor and sports business. ”
"Wild scenic spots": there is no shortage of platform responsibilities
Outdoor sports have changed from a niche hobby to a popular hobby, and the growth of outdoor content on social platforms has also become a blowout. In fact, the popularity of outdoor sports has brought challenges to content platforms, and a small number of users lack professional knowledge and security awareness, and the content shared may be potentially dangerous, and if it is imitated by other users, it may cause a greater negative impact.
Content platforms are an important part of the outdoor industry, allowing users to access information about outdoor destinations, gear guides, activity guides, and more. Therefore, it is the unshirkable responsibility of platforms to curb outdoor content that is easy to mislead users and cause the risk of bad imitation, and platforms should strictly prevent the sharing of content such as "official forbidden areas" and "high-risk locations and behaviors", and go all out to be the "gatekeeper" of outdoor content.
Xu Lei, vice president and chief security officer of Xiaohongshu, said that in the third quarter of this year, Xiaohongshu excavated a total of 1,705 risk locations and refined the control of 660,000 related notes. The "Risk Location Reporting Line", launched at the beginning of the year, played an important role, with 356 risk locations verified by clues provided by users. In addition, Xiaohongshu has also strengthened technical identification, focusing on identifying the content of notes with signs such as "no entry" to improve the efficiency of mining risky locations, and has conducted preliminary screening of nearly 30,000 locations.
Xiaohongshu provides online security tips on potential risk locations and behaviors
Although the platform has taken a number of measures in the governance of risky locations, Xu Lei also admitted that there are many challenges in the governance of "risky locations", which are difficult to achieve overnight, and long-term governance requires patience.
Because in addition to cracking down on the sharing of "official forbidden areas" and "high-risk locations or behaviors", there are also a small number of users who share non-high-risk locations with no access restrictions, such as some unofficially developed streams, valleys and other places. For similar sharing, the platform cannot be "one-size-fits-all", but needs to determine whether there is a risk through research and judgment, and do further refined control.
In addition, as far as the overall governance of "risk locations" is concerned, the biggest difficulty is that "risks cannot be exhaustive, and they are dynamically changing". For example, there are 1,258,000 hills of various types in Guizhou Province, most of which have neither names nor restricted access, making it difficult for platforms and organizations to verify the risks. Second, the degree of risk in a single location will dynamically change with weather or seasons, which makes it more difficult to identify and define the platform.
Xu Lei also mentioned that in the practice of outdoor content governance for many years, in addition to the efforts of the platform, everyone has increasingly felt the power of different outdoor subjects. "In the third quarter of this year, we found more than 300 clues provided by users, which fully demonstrated the power of ordinary users; And senior creators also practice and advocate a rational outdoor spirit. The formulation and dissemination of the "Outdoor Convention" has been actively participated by many senior outdoor bloggers. ”
Outdoor sports should be based on safety at all times. At present, there is still a certain lag in the construction of the security system and the improvement of people's safety awareness. To promote the healthy, safe and sustainable development of outdoor sports, we need the joint efforts of all parties.
According to the "Outdoor Sports Industry Development Plan (2022-2025)" jointly issued by the General Administration of Sports of the People's Republic of China and the Development and Reform Commission of the State Council, the current outdoor sports industry in the mainland is still in the early stage of development, and there are some shortcomings and weak links, such as the lack of natural resources to open up to outdoor sports. In order to promote the development of the outdoor sports industry, the government should draw a red line, establish a system, set standards, grasp the implementation, and strengthen the guidance and management of outdoor sports.
On this basis, ordinary participants, industry practitioners, Internet platforms and other entities should also work together to reduce the blockage into sparseness, ensure that the scenery and happiness are shared while prompting real risks, so that outdoor sports can develop healthily on a safe track. Only in this way can we fully release the market potential of the outdoor sports industry, so that more people can enjoy the opportunity to travel safely, get close to nature, and appreciate the charm of outdoor sports.
Source: CCTV