#金价又疯涨了#的话题再度引发关注. Recently, the international gold price has soared, hitting record highs repeatedly. At the same time, the retail price of gold jewellery in domestic gold stores is also soaring.
According to CCTV Finance and Economics, investors increased their bets on the prospect of another sharp 50 basis point interest rate cut by the Federal Reserve in November, and the retreat in U.S. Treasury yields pushed international gold prices up on Tuesday to hit a record closing high. At the close, the New York Mercantile Exchange December gold futures closed at $2,677.0 an ounce, up 0.92%.
Affected by factors such as the Federal Reserve's larger-than-expected interest rate cuts, international gold prices rose significantly again in the short term, hitting record highs repeatedly.
According to the research report of Founder Securities, the Fed's current round of interest rate cuts has strong continuity, and gold prices are expected to enter an upward channel during the interest rate cut cycle, and gold stocks whose current valuations are significantly lower than the historical average are expected to usher in repair opportunities.
According to the latest data, Zhou Shengsheng's official website shows that on September 25, the store's pure gold jewelry continued to hit a new high, reporting 778 yuan/gram, the previous day's price was 769 yuan/gram, up 9 yuan/gram overnight, and the gold price of jewelry broke 770 yuan/gram for the first time. In addition, the price of pure gold jewellery in Chow Tai Fook, Luk Fook Jewellery and other brand gold stores has risen to more than 770 yuan, and the quotation is 773 yuan per gram.
In the face of the continuous rise in international gold prices, the sales strategies of major brands have been quite different.
The reporter visited offline and found that many brands represented by Chow Tai Sheng and China Gold have greater promotional efforts. However, the discount activities of brands such as Caibai, Lao Miao, and Chow Tai Fook are relatively limited as a whole, and some of these brands do not have any discounts.
Taking Chow Tai Fook as an example, a salesperson in a store in Beijing said that there were no discounts until the National Day.
For the soaring gold price,
Netizens commented:
"Can't afford it" "Backed down"
"Who is supporting the price of gold?"
"We are all witnessing history"!
Source: CCTV Finance, China Securities Journal, etc
Editor-in-charge: Jin Hui
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