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Stimulate the enthusiasm of villagers to start a business

In March 2021, Zhang Xinjun passed the general election of the two committees of Dongtaiping Village, Shuguang Town, Meihekou City, and served as the secretary of the village party branch and village director. Combined with the natural conditions of East Taiping Village, Zhang Xinjun started by strengthening the collective economy of the village and made a fuss about the industrial structure of the whole village.

Stimulate the enthusiasm of villagers to start a business

In 2022, Zhang Xinjun led the village to collectively plant suzi, potatoes, and cabbage, covering an area of more than 150 acres. In order to maximize profits, Suzi is made into Suzi oil through deep processing for sale, with a turnover of 540,000 yuan. In order to open up the sales of potatoes and cabbage, Zhang Xinjun personally went to the restaurant and worked tirelessly to set up a stall in the morning market. In 2022, only the adjustment of the industrial structure will be carried out, and the village collective will make a profit of 120,000 yuan. In 2023, after Zhang Xinjun went to Shandong for inspection, he will establish a village collective industry, expand the scale of the industry, solve the employment of the remaining labor force in the village, and increase the income by 280,000 yuan. The village collective invested in animal husbandry, and the dividend was 60,000 yuan at the end of the year. In 2024, Zhang Xinjun will establish the East Taiping Village Economic Cooperative, with the help of the brand effect of the Northeast Sleepless City, to help Pepsi Huitong multi-flavor scones enter the market and increase the collective income of the village. Scones are highly praised by customers for their unique flavor and craftsmanship, and have been awarded the "Restaurant on the Tip of the Tongue" recommended cuisine.

Stimulate the enthusiasm of villagers to start a business

Zhang Xinjun said that the party organization drove the inheritance of food and stimulated the entrepreneurial enthusiasm of villagers. With the combination of special cuisine and family farms, we can increase the income of villagers and cultivate new business entities. In the future, we will achieve common prosperity with the model of "party building leading + cooperatives + rich people + farmers".

Stimulate the enthusiasm of villagers to start a business

Source: Jilin Rural Daily

Editor: Han Lin

Preliminary review: Zhang Liyun

Re-examination: Shi Wei

Final review: Cao Mengnan