Chinese Herald News On September 26, 2024, the high-profile "2024 Japan International Travel Expo" was grandly opened at Tokyo Big Sight, Japan.
The Chinese Tourism Office in Tokyo brought the message "Hello! China" foreign tourism promotion brand logo was unveiled, and the well-designed "China Pavilion" represented China in the exhibition. Culture and tourism departments (bureaus) from 13 provinces (autonomous regions and municipalities) from Shanghai, Jiangsu, Yunnan, Zhejiang, Henan, Hunan, Anhui, Shaanxi, Sichuan, Chongqing, Liaoning, Xinjiang and Guangxi, as well as Chinese-funded airlines such as Air China, China Eastern Airlines, China Southern Airlines, Hainan Airlines, as well as more than 50 government units and groups (enterprises) such as China International Travel Service and China Youth Travel Service.
The design of the "China Pavilion" is solemn and shows the true character of China's cultural tourism
The design of the China Pavilion is inspired by the Forbidden City, an iconic representative of ancient Chinese architecture, and skillfully integrates the traditional Chinese idea of "the sky is round and the place is round" in the main stage, with the help of traditional cultural symbols such as red walls, glazed tiles, and auspicious clouds, to reproduce the essence and charm of Chinese culture. The China Pavilion also has a professional negotiation area, a world heritage exhibition area, a cultural experience area, and a photo check-in area for giant panda "Xiangxiang", showing China's rich cultural and tourism resources in an all-round way through different themes.
The well-received giant panda "Xiangxiang" photo check-in area
The event will last for four days from September 26, of which the 26th and 27th will be the industry negotiation days, and the 28th will be open to the general public. On the first day of the exhibition, the China Pavilion has attracted many people from the industry to discuss cooperation. Through detailed introductions and friendly discussions, travel industry practitioners from all over the world showed their interest and confidence in developing and deepening their tourism business to China.
The booths of various provinces (autonomous regions and municipalities) are full of people coming and going
As Japan's most influential and largest international tourism industry event, Japan International Travel Expo not only combines the dual advantages of "B2B" and "B2C", but also attracts tourism bureaus of more than 70 destination countries or regions around the world and nearly 1,300 tourism enterprises and organizations to participate in the exhibition this year.