On September 25, the Asian Brand Conference released the list of "Top 500 Asian Brands" in 2024, and Sailun Group was shortlisted for six consecutive years, with a brand value of 100.535 billion yuan, and the brand ranking increased by 7 places compared with last year, achieving continuous "double growth" in brand value and ranking.
The theme of this year's Asia Brands Conference is "Sustainable Leadership: The Rise of Asian Brands in the Global Market". As an authoritative list of Asian brands, "Top 500 Asian Brands" has been published for 19 consecutive years, showcasing Asian brands that have performed well in terms of market share, brand loyalty and Asian leadership, and has become a vane to measure the strength of Asian brands. From being on the list for the first time in 2019 to exceeding "100 billion" this year, ranking 321st in terms of brand value, Sailun Group's brand value and ranking have continued to rise, becoming the epitome and model of Chinese tire brands constantly moving towards the world stage.
Technological innovation is the gene that Sailun has carried since its inception, and it is also the key to Sailun's high-quality development, laying a solid foundation for Sailun's brand development. Since its establishment, relying on Qingdao University of Science and Technology and National Rubber Center, Sailun has been deeply engaged in basic research and industrial development, promoted the in-depth integration of industry, university and research and the high degree of synergy of the industrial chain, achieved the world's first liquid gold tire, the world's largest 63-inch giant engineering radial tire and other leading achievements, and became the first Chinese tire brand to enter the list of FIA event tire suppliers. At the same time, Sailun has always taken user needs and pain points as the direction of technological innovation, continued to iterate and upgrade products and services, and is committed to contributing China's strength to the safe, green and comfortable travel of global users.
Sustainable development is Sailun's long-term strategy, and practicing the concept of sustainable development is Sailun's social responsibility and a strong engine for Sailun's brand building. Sailun integrates the ESG concept into the whole process of product research and development, manufacturing, and supply chain building, adheres to the path of green and low-carbon development, and empowers the sustainable and high-quality development of the industry. This year, Sailun released the "2023 Sustainability Report", focusing on four chapters: responsible management, environmental responsibility, social responsibility and corporate governance, comprehensively demonstrating Sailun's practical achievements in sustainable development, and demonstrating the social responsibility and industry leadership of Chinese tire brands.
In recent years, Sailun has also been continuously strengthening its brand influence through multi-dimensional brand initiatives and writing a wonderful story of Chinese brands standing at the forefront of the trend. With the help of international IP events such as the Asian Games, the European Cup, and the Olympic Games, as well as the F4 China Championship, Sailun has moved to a broader stage.
Being on the list of "Top 500 Asian Brands" for six consecutive years is an affirmation of Sailun Group's adherence to technological innovation, sustainable development and brand long-termism, and a witness to the continuous improvement of Sailun Group's brand influence. In the future, Sailun will stick to its original intention, forge ahead, and strive to undertake the mission of showing the new image of China's tire brand to the world, and embrace the world and the future with a new attitude!