Text | Sister of the flower family in the world of flowers
Edit | Sister of the flower family in the world of flowers
Sunday, September 29, 2024, the twenty-seventh day of the eighth month of the Year of the Dragon. Want to be motivated every day? Follow me, like makes you passionate and move forward on the road to success. Is yesterday's motivation still pushing you forward? Today, let's continue to be passionate and strive for success.
22.3 billion! Has the pink empire of "Sister Northeast Rain" collapsed?
The picture comes from the Internet
22.3 billion, this is a jaw-dropping number, it is involved behind it, is a myth of a grassroots counterattack, but also a storm of public opinion that swept the Internet, the protagonist of the event, is an Internet celebrity with tens of millions of fans - "Northeast Rain Sister", from a simple rural woman to the head anchor of live broadcasting, she used her bold personality and down-to-earth style to rise rapidly in the wave of traffic, building her own "pink empire", a sudden "sweet potato vermicelli incident", But this seemingly indestructible empire has revealed a precarious rift
1. The Rise of the Internet Celebrity Empire: From Rural Women to "Northeast Sister Rain"
The picture comes from the Internet
In the vast black soil of Northeast China, hard work is engraved in the genes of people's bones, for "Sister Northeast Rain", the first half of her life, is the most ordinary script, she was born in an ordinary rural family, sunrise and sunset, farm work occupies all of life, the arrival of the Internet era, for ordinary people like her, opened a door to a new world
The rise of short video platforms has made "Sister Northeast Yu" see an opportunity, and she began to try to record her daily life with her mobile phone: doing farm work, doing housework, and chatting with neighbors...... There are no gorgeous sets, no exquisite makeup, and some are just the most real slices of life, perhaps it is this truth that moved the audience in front of the screen, and the video of "Sister Northeast Rain" has gradually accumulated some popularity
The picture comes from the Internet
What really made her popular was a video called "Cutting Hair", "Sister Northeast Rain" changed her simple image in the past, cut a capable short hair, with her signature smile, she looked particularly energetic, this video quickly fermented on the Internet, the number of retweets and likes soared, and the name of "Sister Northeast Rain" began to be known by more and more people
She insisted on updating videos every day, and the content was more rich and diverse, from cooking, farming to singing, dancing, everything, her hearty laughter, humorous language, and positive and optimistic attitude to life attracted the attention of a large number of fans
The picture comes from the Internet
2. The collapse of the pink empire: the "sweet potato vermicelli incident" detonated public opinion
With the continuous rise in the number of fans, "Northeast Sister Yu" has also begun to explore a new monetization model - live broadcast with goods, relying on the huge fan base and the geographical advantages of "Northeast Specialties", the live broadcast room of "Northeast Sister Yu" is very popular, and sales have repeatedly reached new highs, from rice, grains to fruits, vegetables, and then to various Northeast specialty snacks, the goods in the "Northeast Sister Yu" live broadcast room are dazzling and have everything
The picture comes from the Internet
A sudden "sweet potato vermicelli incident" caused the "Northeast Sister Yu" to encounter an unprecedented crisis in its delivery business
In September 2024, "Sister Northeast Yu" enthusiastically recommended a sweet potato vermicelli to fans in the live broadcast room, she swore that this vermicelli was produced in her own factory, full of materials, without any additives, and was a real "pure natural green food", in order to dispel the doubts of fans, "Sister Northeast Yu" even shouted the slogan of "fake one pays 10,000", under her strong recommendation, the sales of this sweet potato vermicelli exceeded 80,000 orders that night, and sales also hit a new high
The picture comes from the Internet
What "Sister Northeast Yu" never expected was that this seemingly successful delivery of goods laid the groundwork for her future "overturn".
3. The truth behind the truth: the conflict between the fake blogger and the "Northeast Rain Sister".
The picture comes from the Internet
The fuse of the "sweet potato vermicelli incident" is a blogger with millions of followers, this blogger has long been committed to exposing false propaganda and counterfeit sales on the Internet, and is quite influential in the industry
He bought this sweet potato vermicelli from the live broadcast room of "Sister Northeast Yu" and sent it to a professional testing agency for component analysis, and the test results were shocking: this sweet potato vermicelli, known as "pure natural green food", did not contain any sweet potato starch, and the main ingredient was cheap tapioca starch
The picture comes from the Internet
In order to further find out the truth, the blogger led the team and drove thousands of miles to the hometown of "Sister Northeast Yu", hoping to communicate with her face-to-face, "Sister Northeast Yu" instead of actively cooperating, but behaved very resistant, in the process of communication between the two sides, "Sister Northeast Yu" and her family were emotional, and even verbally and physically attacked the team of fake bloggers, and seized their filming equipment and vehicles
After the video of this conflict was uploaded to the Internet, it quickly caused an uproar, and netizens accused "Northeast Sister Yu" of being arrogant and unreasonable, deceiving consumers
The picture comes from the Internet
4. Apology and reversal: The statement of "Sister Yu" and the response of the manufacturer
In the face of the monstrous waves of public opinion, "Sister Northeast Yu" finally chose to apologize, she posted an apology letter on social platforms, admitting that she had exaggerated publicity in the process of live broadcasting, and said that she would actively cooperate with the investigation of relevant departments and bear corresponding responsibilities
The picture comes from the Internet
The apology of "Sister Northeast Yu" did not calm the turmoil, and netizens questioned her lack of sincerity in apology, believing that she was only forced by the pressure of public opinion to choose to bow her head
What's even more surprising is that the manufacturer of sweet potato vermicelli for "Northeast Yujie" OEM also issued a statement, in which the manufacturer admitted that the sweet potato vermicelli they produced was not completely made of sweet potato starch, but added a certain percentage of tapioca starch, but insisted that the product met the relevant national standards and there was no quality problem
The picture comes from the Internet
The manufacturer's statement undoubtedly added more doubts to this already confusing incident, and netizens questioned that "Sister Northeast Yu" still chose to carry out false propaganda in the live broadcast room knowing that there were problems with the product, and her behavior has been suspected of defrauding consumers
5. The price of 22.3 billion: who will pay for food safety?
The picture comes from the Internet
According to the relevant provisions of the mainland's "Consumer Rights Protection Law", if "Sister Northeast Yu" has false propaganda and defrauded consumers in the process of live broadcasting, she will face a huge fine of up to 22.3 billion yuan
22.3 billion, which is an astronomical amount, is the public's concern about food safety, and it is also a reflection on the chaos of the Internet celebrity economy
In recent years, with the rapid development of the Internet, the Internet celebrity economy has flourished, and live streaming has become a hot marketing method
In the era when traffic is king, Internet celebrities should cherish their feathers, assume their due social responsibilities, and repay the trust and support of fans with high-quality products and sincere service
6. Internet celebrity economic bubble: what should we think?
The "Northeast Sister Yu" incident also triggered people's thinking about the Internet celebrity economy
It is undeniable that the rise of the Internet celebrity economy has injected new vitality into economic development, and has also provided opportunities for many ordinary people to start a business and find employment
How to regulate the development of the Internet celebrity economy and guide it to develop in a healthier and more orderly direction has become a difficult problem in front of us
It is necessary to strengthen industry self-discipline, establish and improve industry norms and standards, raise the entry threshold, and severely crack down on violations
It is necessary to strengthen the supervision of platforms, consolidate the responsibilities of platforms, conduct strict reviews of live streaming and other behaviors, and put an end to false propaganda and counterfeit sales
More importantly, consumers themselves should also be vigilant, consume rationally, do not blindly believe in the recommendations of Internet celebrities, and carefully check the product information when buying products, and choose formal channels to buy
Whether the "pink empire" of "Sister Yu" in the Northeast will collapse remains to be tested by time, but this incident has undoubtedly taught all Internet celebrities and consumers a vivid lesson in the rule of law, morality and responsibility
This article is only for the purpose of spreading positive energy and does not contain any vulgar or illegal content. If there is any infringement, please contact us and we will remove it immediately.