On September 26, the three-day "Series of Special Salons" of the 4th China Catering Brand Festival came to a successful conclusion.
The scene was wonderful, attracting many well-known catering brand founders, investors, industry chain professionals, industry experts and many other industry elites to participate in the event.
What are the highlights of the event? What dry goods did the industry elites share? Next, let's review the wonderful content of the "series of special salons and press conferences"!
01
"Three systems in one, activate the organization" special salon
With the further improvement of the degree of restaurant chain, the management problems faced by restaurant enterprises have become increasingly prominent. How to safely promote business expansion? How do you retain talent? How to open a chain store? How is a partnership implemented?
Lawyer Hong Fengping, a practical expert in the catering partnership system, shared a wonderful discussion on "partnership + mentorship + horse racing system, three systems in one to activate the organization".
Hong Fengping said that "partnership + apprenticeship + horse racing system" is the three major artifacts to enhance the organizational strength of enterprises, and each system faces different directions and solves different problems.
Specifically, the partnership system is centered on strivers, focusing on the achievement of talents and solving the problem of talent willingness; The horse racing system is customer-centric, doing a good job in customer experience, focusing on cultivating talents and solving talent quality problems; The mentoring system is centered on fission, focusing on replicating talents and solving the problem of the number of talents.
02
"Catering Efficiency Improvement" special salon
At the same time when the special salon of "Three Systems in One, Activating the Organization" was held, the special salon of "Catering Efficiency Improvement" was also in full swing.
The salon was successfully hosted by the Red Meal Growth Club and Nancheng Xiang. Wang Guoyu, founder of Nancheng Xiang Catering Co., Ltd., took Nancheng Xiang as an example to share how catering people can improve catering efficiency.
Wang Guoyu pointed out that in the case of weak market development, restaurant owners can deal with it from the following six aspects. First, with the store as the core, the headquarters leaders go deep into the front line, provide good services for the front line, and understand the actual situation of the market; Second, customer-centric, find the customer's demand point; Third, cut all unnecessary costs and remove unreasonable value-added; Fourth, cancel the fixed post system and use comprehensive skilled workers to improve efficiency; Fifth, we will make every effort to develop new products, adjust the business model, change the product structure, and retain the brand attributes. Sixth, focus, focus, re-focus, grasp the details and grasp the management.
After that, under the chairmanship of Ou Feng, the founder of the new consumption incubator of people's food, the participants asked Wang Guoyu questions about the catering operation.
03
Professional franchisee salon
Since the beginning of this year, more and more catering brands have opened up the franchise model, and the franchise has become more and more diverse. But at the same time, how to choose the right franchise brand and choose accurate and reliable franchise projects is still the development confusion of many professional franchisees.
In this regard, the special salon for professional franchisees jointly sponsored by Red Meal Recruitment, Pengyou Association and Chaoyou Fan was successfully held on the morning of September 25. The salon was very popular and the response was enthusiastic, and more than 150 guests participated in the live activities.
The salon invited Fan Duoduo, the founder of Super Fan and the successful business partner of the new store of Amen, Dapeng Chat franchise manager and the initiator of the super franchisee community of Pengyou Association, Huang Yanfang, co-founder of Pengyou Association and founder of Third Uncle Consulting, and Kong Xiaohu, partner of Pengyou Association and co-founder of Third Uncle Consulting, to discuss the development status and future trend of professional franchisees.
At the opening of the salon, Zhou Hui, the person in charge of Red Meal Recruitment, made a speech and welcomed the guests and professional franchisee participants.
Fan Duoduo, the founder of Super Fan and the successful business partner of the new store opening of Yamian, shared the theme of "How to Develop Professional Franchisees on a Large Scale". He said that all professional franchisees and restaurant owners need to solve the problems of efficiency and cost. Because professional franchisees earn money for efficiency, and they earn money for decreasing costs.
The salon also set up a group discussion session and held a unique "problem-solving activity". At the event site, Huang Yanfang, co-founder of Pengyou Association and founder of Sanshu Consulting, set up specific business problems for the participants around the topic of "how to carry out chain operation of regional stores".
Participants need to simulate the management team, solve the problem in groups, generate a plan according to the content of the topic and the problem that needs to be solved, and then send corresponding representatives to explain the plan for 10 minutes. Finally, the groups will vote on each other, and 1-3 people will be ranked through the number of votes.
After a wonderful collision of ideas, the 7th group of "pure gold warriors" team won the championship. Dapeng Chat franchise manager and sponsor of the super franchisee community of Pengyou Association, Huang Yanfang, co-founder of Pengyou Association and founder of Third Uncle Consulting, and Kong Xiaohu, partner of Pengyou Club and co-founder of Third Uncle Consulting, presented cash awards to the seventh group.
04
"Chain Multiplication Strategy" special salon
Strategy determines the direction and scale of the enterprise, but in the actual operation process, there are still many catering enterprises whose strategy is not clear, and they do not know how to plan their business development. How do you build a cost advantage? How to tap the unique value of the brand and formulate a long-term development strategy?
On the afternoon of September 25th, at the special salon of "Chain Multiplication Strategy" jointly sponsored by Red Meal Growth Club and Shanzhi Catering Strategy Consulting, Zhu Mingjun, founder of Shanzhi Catering Strategy Consulting, shared his views on "Chain Multiplication Strategy".
Zhu Mingjun emphasized that many catering people are so accustomed to focusing on the tactical level that they ignore the importance of strategy. Clarify the top-level strategy and do a good job in strategic positioning. Build a successful brand model first, then develop scale, and finally form a chain multiplication strategy.
05
"Set a plan for the boss and set the heart for the brand" special salon
As the initiator of the brand, the founder of the brand determines the growth space of the brand, and even determines the long-term development of the brand. In the development process of chain catering brands, restaurant owners often play the role of navigators, only by taking advantage of the trend and grasping the trend of the times, it is possible to lead the enterprise to a higher height.
On the morning of September 26th, at the special salon of "Setting a Plan for the Boss and Focusing on the Brand" jointly sponsored by the Red Meal Growth Club and Huasi Brand Strategic Design, Liu Yongqing, the founder of Huasi Brand Strategic Design, shared his thoughts and judgments on the trend of the catering industry around the cases he had served in the past, and offered advice to all restaurant owners.
Liu Yongqing summarized the five things of brand centering: purpose philosophy, brand triangle, continuous improvement, marketing calendar, and annual ring management. He pointed out that the essence of a brand is commitment, and the ultimate goal of building a brand is to make customers buy products repeatedly through commitment and trust, and be willing to recommend products to more people.
In the on-site Q&A session afterwards, Li Qiang, the manager of "Brother Qiang Talks Catering", also discussed with Liu Yongqing on brand building with the guests.
epilogue
Gather the wisdom of all people, link multiple resources, carry out diversified and in-depth dialogues and exchanges, and provide ideas for the reform and innovation of the catering industry. The three-day "Series of Special Salons" not only conveyed the theme of the 4th China Catering Brand Festival "Cohesion and Common Good", but also provided a platform for catering people to communicate and interact.
Through this series of activities, more catering people have new opportunities and new links, and new momentum has been injected into the development of the entire catering industry.