Some people say that contemporary young people are very "picky", so that they will not spend money on anything ethereal; It is also said that young people today are very "generous", generous enough to pay for everything that improves the quality of life. Such a concept of consumption, known academically as "rational consumption", is especially obvious in the choice of automobile products.
So is there a car that can meet the rational consumption concept of young people who are "both picky and generous"? Perhaps, the new generation of MG5 that has just been launched recently is the best answer.
"With its high cost performance, the new generation of MG5 allows consumers to use one year's salary to have an excellent product with balanced quality in all aspects, and easily control their travel and lifestyle." At the launch site of the new generation MG5, Yu Jingmin, executive deputy general manager of SAIC Passenger Vehicle, analyzed this car.
Looking at this year's automobile market, the A-class sedan market is indeed very lively in the case of independent and joint venture chaos. But another indisputable fact is that at the moment when new energy is popular, there are still more than 4 million sales of domestic 100,000-level fuel A-class cars, and there is no real masterpiece on the market, and the new generation of MG5 that was born this time is to design, performance, intelligence, quality and quality of all aspects of the balanced label, to provide consumers with driving enjoyment beyond the same level, but also to allow themselves to obtain the maximum acceptance of the young consumer market.
The product is full, and comprehensive balance is the biggest driving force
It has to be said that with the improvement of residents' income level and the change of consumption concepts, consumers' demand for cars is no longer limited to the basic functions of transportation tools, but pays more attention to the quality of vehicles, technology configuration, endurance and driving experience and other factors.
The A-class coupe with a large number of potential consumer groups is the yearning of young people, and what the new generation of MG5 is doing is to really benefit consumers.
Let's talk about design first, the new generation of MG5 adheres to the design concept of sensual aesthetics in terms of appearance, and introduces the "Hunting Pupil" design language characteristic of the SAIC MG family, so that the impactful large-mouth grille highlights the full surface design with great tension, making the already sporty coupe image more prominent.
In addition to the front face, the new generation MG5 follows the classic MG coupe's leopard leap shoulder line, fastback shape, blade wheels, dynamic ducktail and other avant-garde design elements, every detail strives to highlight the personality and style, fully in line with the young people's yearning for a better life.
In the interior, in order to highlight the theme of "light sports", the new generation MG5 uses black and red color-blocked dynamic seats and D-shaped multi-function sports steering wheel to create a young and sporty atmosphere; On the other hand, a large number of large-area soft packaging materials are used to provide home-like warmth and bring a 150,000-level atmosphere in the car.
Speaking of performance, as a "global coupe family", and also the pioneer and leader of the Chinese coupe market, the MG brand has the most professional insight into coupe models, and it is also consolidating the "performance background" of the MG coupe family.
The new generation MG5 is equipped with a "double ten" powertrain. Among them, the SAIC Blue Core MEGA Tech 1.5T turbocharged engine has a maximum power of 133kW and a peak torque of 285N·m, matched with a 7-speed wet dual-clutch transmission, taking into account smoothness, responsiveness, economy and durability, and the transmission efficiency is as high as 97%. Thanks to this excellent powertrain, the new generation MG5 accelerates from zero to 100 in just 6.9 seconds, making it a well-deserved "car with the strongest performance within 100,000".
Moreover, the new generation MG5 is also equipped with the only XDS cornering dynamic control system in its class, which actively brakes the inner drive wheels and forms a yaw moment pointing to the center of the bending, improving the vehicle's cornering ability and improving the steering following feeling.
Of course, excellent performance is inseparable from the blessing of quality. The new generation MG5 inherits SAIC's 40 years of car manufacturing accumulation and adheres to the highest global quality standards, and adopts a cage-type integrated body structure, made of up to 65% high-strength steel, and has the highest torsional rigidity of 25,866N·m/deg in its class, escorting every trip. Deeply interpret MG's classic saying: the faster the safer, the safer the faster.
Of course, in the face of consumers' increasing requirements for the intelligent level of automobiles, the new generation MG5 is also trying to use high-end intelligent cockpit to allow more consumers to enjoy the driving pleasure and convenience brought by technology.
As we all know, SAIC, as an industry pioneer in the field of intelligent vehicle machines, is enough to make the intelligence level of the new generation MG5 one step ahead. It is equipped with dual 12.3-inch interactive large screen display clear and delicate, built-in Zebra Venus intelligent car machine system, support car machine, window and other voice control, can achieve 90 seconds of continuous voice dialogue, voice recognition rate of 95%, almost everything can be responded. In addition, the in-vehicle system also supports the interconnection of mainstream smartphones such as Apple CarPlay, Huawei HiCar, Baidu CarLife, and CarLink, making driving more convenient and safer.
It is worth mentioning that the new generation MG5 is also equipped with a 540° high-definition panoramic image system, which can collect road information in real time through high-definition cameras, comprehensively eliminate visual blind spots, and ensure driving safety to the greatest extent. Coupled with the built-in dash cam, it makes travel safe and worry-free.
It has to be said that SAIC has built a unique intelligent system through continuous technological research and development and innovation. This not only enables the new generation of MG5 to meet the growing demand for intelligence from consumers, but also is the foundation for the MG brand to gain a foothold in the future market.
It can be said that when these excellent products are concentrated on the new generation MG5, they redefine the "A-class coupe ceiling" and constitute the best choice for young people.
Go to the C position and be at the same frequency as the young
Yu Jingmin said: "The MG brand is a well-deserved 'global coupe family', which represents youthfulness. Being young does not mean not paying attention to it, and the new generation of MG5 that I have mastered is a kind of C-style life values. ”
To this end, the new generation of MG5 uses the life proposition of "Carry my life" to help more Chinese young people follow their inner choices, so that more young people in C City can express themselves and enjoy life from the driving pleasure brought by the coupe.
This is also destined to make the new generation MG5 not make car buying a burden for young people. As a result, the new generation of MG5 launched a total of 3 models, the official price is 81,900 yuan-95,900 yuan, combined with preferential policies, the top model is only 75,900 yuan, which can undoubtedly accurately hit the hearts of young people.
You must know that the global flagship model of the new generation MG5 is equipped with a new generation of MEGA Tech 1.5T high-power engine, with a maximum speed of 200km/h and a fuel consumption of only 6.45L/100km, which can fully meet the needs of young people for "both performance and worry-free". Moreover, in terms of quality interior, comfortable cockpit, and intelligent technology, the configuration of this model is also excellent in the same level. It can be said that a 70,000-level new generation MG5 has fully met the consumer needs of the mainstream market, so that this product has a very high cost performance and brings consumers a travel enjoyment that exceeds expectations.
In this sense, choosing the new generation of MG5, Carry's own wonderful life is already the golden sign of the new generation of MG5.
The new generation of young people is full of yearning for a better life, and a positive and optimistic attitude towards life, and at a time when young people are paying more and more attention to quality life, the new generation of MG5 that exceeds user expectations, with "the strongest performance within 100,000", "the highest body rigidity in the same class", "the only standard XDS in the same class" and other leapfrog equipment, with appearance, performance, quality, technology, price ceiling product power, ability, and strength to let young people show the appearance of young life, This is the underlying logic of the new generation of MG5 that is expected to become a hit.
Again, choosing the new generation of MG5 is choosing to be at the same frequency as the young. It is believed that no one will refuse such an option.