Among the new energy vehicles, the new XT5 of the pure fuel luxury mid-size SUV Cadillac has become the "unusual" existence of the new cars listed in September, but this also makes it different.
There is a sentence in the classic literary masterpiece "Jane Eyre": She is charming because she is good at being herself. Different from the extreme pedaling, face-to-face scuffle and boastful talk of many car brands, the whole launch of the new XT5 is "being yourself".
While tracing back to the concept and tonality of the Cadillac brand itself, Cadillac also took the lead in becoming the executor of the "limited-time fixed price" strategy in the luxury car market. The new car has launched a total of three hummingbird four-wheel drive models, luxury, noble and platinum, with a listing price of 265,900 yuan to 335,900 yuan for a limited time, which is 14,000 yuan cheaper than the pre-sale price for a limited time, and 134,000 yuan cheaper than the official guide price, and the top configuration is 27,000 yuan and 28,900 yuan cheaper than BMW X3 and Audi Q5L respectively, which can be said to be full of sincerity.
As an American luxury brand with a history of 122 years, Cadillac has always maintained the determination of traditional luxury brands in car manufacturing, that is, the pursuit of safety, luxury, performance and the adherence to its own brand concept. It is worth mentioning that according to the official, the new XT5 was the first to be launched in the Chinese market, and the official also listed a large number of comments on this car on the Internet, bluntly saying that "the Cadillac that United States envy is in China." Based on the above reasons, for users who want to buy a car in the near future, the new XT5 is indispensable!
Luxurious design is fully equipped
For more than 122 years, Cadillac has always adhered to the self-confidence of "I am who I am", integrating toughness, sharpness and stunning into the design label. The all-new XT5 once again inherits this purity and sharpness, and stands out in the vast sea of cars through a luxurious design, which is instantly recognizable.
The all-new XT5 has the only diamond-cut design in its class, the only in-line streamer matrix headlights in its class, the largest 21-inch wheels in its class, and the widest 265mm tires in its class. In terms of interior, the new XT5 is equipped with the only 33-inch surround-screen super retina screen in its class, with a 9K ultra-high screen resolution; As the only car brand in the world cooperated with AKG audio, the new XT5 also has Vienna AKG studio-level audio + the thickest high-end acoustic glass in the same class, with 126 colors of ambient lighting as standard in the whole series, providing an immersive sensory experience.
In addition, the all-new XT5 is equipped with class-leading Eames haute couture seats, with the longest and thickest rear seat cushions in the same class and the maximum backrest angle adjustment. The rear seats provide a rare heating and one-key electric reclining function in the same class, and cooperate with the only full-flat floor design in the rear row in the same class, bringing a spacious and comfortable riding experience; The trunk volume can be further expanded to 653L, which can easily accommodate four 28-inch suitcases to meet more travel scenarios.
The whole road condition is fully matched
On North America's Route 66, which symbolizes bravery, Cadillac found the brand's DNA for freedom, and incorporated this DNA into the all-new XT5. In terms of performance, the all-new XT5 is equipped with a Hummingbird chassis as standard, and has been newly upgraded, with a 42mm wider wheel base, a 22mm higher chassis, and an optimized suspension geometry to effectively improve handling and driving stability. The Hummingbird Chassis Max is equipped with a Twin-clutch vector four-wheel drive system, RTD electronic real-time damping adjustable suspension, Brembo high-performance six-piston custom calipers with the strongest three-piece set in its class, and the Hummingbird Chassis Air adopts a new upgraded and adjusted rigid spring and FSD self-sensing damping variable suspension dual shock absorbing mechanism. Through the new tuning and development of more than 20 characteristic pavements, more than 120 different working conditions and open roads in three rounds by Cadillac's global joint team, the performance has been comprehensively improved.
Safety is the bottom line of luxury, the new XT5 adopts the only ten horizontal and six vertical cage body structure in the same class, using a large number of ultra-high-strength steel, hot-stamping steel and high-strength steel, and the proportion of vehicle application exceeds 86.9%, creating a steel fortress-like body for passengers. In actual combat, the XT5 has become a "classic case" on social media such as knocking over cement trucks and telephone poles, which fully illustrates the strength of the XT5's body, and is worthy of the title of "all-inclusive road tank".
In terms of active safety, the all-new XT5 is equipped with 18 active safety sensors as standard, providing up to 22 active safety features such as 360° high-definition panoramic view, HoLCA intelligent lane centering assist, AEB automatic emergency braking, and patented 3DHaptic safety reminder vibration seats, allowing drivers to enjoy every journey without fear of the road ahead.
Rectify the price of luxury cars
In addition to the highlights of product strength, Cadillac has also done something impressive. For a long time, the terminal price of luxury cars in China has fluctuated greatly, and the phenomenon of "one price a week" is not uncommon, including the price reduction of a new product a few months after it is launched. This not only made the first batch of owners who were the most loyal and loving of the brand make leeks, but also seriously damaged the brand's own reputation. Under the price war, users spend little time in the store to experience the product, and more are "fighting wits and courage" with sales, and dealers are also prone to fall into the quagmire, causing the outstanding problem of extremely tight capital liquidity.
In view of this, Cadillac took the lead in the game, fired the first shot of the luxury car price model, during the pre-sale period bravely put forward the concept of luxury car price, the pre-sale of a limited time after the launch of a fixed price has also received a positive response from the market, since the pre-sale opened, Cadillac into the store customer flow increased by 195% month-on-month, the test drive rate increased by 7% month-on-month, the average daily order during the pre-sale period was 200, the high-end version of the model accounted for 80%, as of September 28, the new XT5 has reached 5000 users, The new car has been delivered to more than 1,000 customers.
For consumers, the fixed price model eliminates the wait-and-see mentality, "buy early, enjoy early" to improve the car buying experience, consumers can focus on the product itself rather than price negotiation, and at the same time, the rights and interests of the first batch of car buyers have been protected, avoiding the phenomenon of "loyal fans being stabbed in the back". For dealers, the fixed price model has greatly reduced the cost of copying cars, improved sales confidence, significantly increased the average daily order volume, and changed the logic of sales, from recommending the cheapest model to recommending high-tech styles. This move allows Cadillac to benefit from dealers without backstabbing users under the underlying logic, which can be said to kill multiple birds with one stone.
Since its launch in 2016, the XT5 has won the hearts of more than 420,000 Chinese users, making it a popular choice in the luxury midsize SUV market. Now, after eight years of polishing, the new XT5 has completed 100 upgrades in ten categories, plus a direct discount of 134,000 yuan, and will undoubtedly become the most anticipated luxury oil car in 2024.