On September 28, the globalization strategy conference of Times Automobile was held in Qingdao. At the press conference, Foton Motor released its internationalization strategy: GREEN 3030, which comprehensively lays out the future with an international vision. Times Auto unveiled a new logo and announced that it aims to sell 500,000 units by 2030 under the international pattern.
Times Automobile's globalization strategy press conference
The brand is renewed, the classics are inherited, and a new journey is started
Times Auto defines the brand concept as "Make every era more exciting, Forland, For you!" "Looking back on the 28 years of development history, the spirit of self-reliance, pragmatism and innovation has always been the same. In the face of great changes in the automobile industry, Times Auto will start its second venture again, and will make this era more exciting through the symbiosis of people, vehicles, roads, business and ecology.
Times Auto Brand Concept: Make each era more exciting, Forland, For you!
The new logo of Times Auto inherits the classic shape of the Swift logo and the Swift spirit of "trustworthiness and tenacity". The outer ring of the logo represents the global ecosystem, symbolizing the resource chain, the plurality of models and the perfect presentation of ecological values. The initials "F" of "Forland" integrated internally contain Fast - more agile and efficient, Forever - more reliable and durable, Fantastic - better quality, Freedom - more relaxed experience, and Future - a more wonderful future, placing expectations on itself and commitment to customers and partners. The outer ring of the logo represents the global ecosystem, symbolizing the efficient operation of the resource chain, the ultimate accessibility of multiple models, and the perfect presentation of ecological value. The letter mark as a whole follows a lightweight, modern and tough design style, which is stable and reliable while conveying more sense of science and technology. The font on the outside and the inside are consistent with the style of the logo graphic square and circle, which realizes the perfect integration of natural aesthetics and modern aesthetics.
The new logo of Times Automobile
Foton Motor's internationalization strategy lays out the future
Lu Zhenghua, executive deputy general manager of Foton Motor
According to reports, the 3030 strategic goal aims to achieve overseas sales of 300,000 vehicles by 2030, and the proportion of new energy will reach 30%. GREEN not only stands for green technology and solutions, but also contains five important concepts: G-Growth symbolizes the all-round layout of products, technology routes, marketing innovation, global supply chain system, and internationalization of organizational manpower, organically combining scale expansion and high-quality development; R-Region highlights localized in-depth manufacturing operations and enhances economic development momentum; The first E-EV means independent research and development and global cooperation to drive and lead new energy commercial vehicles; The second E-Ecosystem interprets the operation of the whole ecological value chain of the aftermarket covering the world; N——Network symbolizes the global resource chain system, realizes the efficient integration of resources and complements each other's advantages, and will also inject lasting impetus into Futian's international business expansion and future growth.
Foton Motor's internationalization strategy GREEN 3030
Times Automobile's strategic layout builds a chain of symbiosis
"Commercial vehicles are transforming into a dual ecological terminal of 'life + business'," said Liu Xuguang, vice president of Foton Motor and president of the Times Division, at the press conference. At the same time, the development of sustainable energy, the popularization of digital technology, the breakthrough of artificial intelligence and communication technology, and the innovation of business models with the progress of the times are accelerating this process and putting forward higher requirements for commercial vehicle companies.
Liu Xuguang, Vice President of Foton Motor and President of Times Division
Driven by new energy, digitalization, intelligence and globalization, Times Auto has opened a new strategic layout. Based on its vision of "becoming the world's leading light commercial vehicle ecological enterprise" and the mission of "linking the future with green technology and sharing ecological value with the world", Times Auto focuses on the three major sectors of vehicles and equipment, intelligent technology and business ecology, and strives to realize customer-centric and development-oriented ecological value and commercial value through the combination of software and hardware, digital and ecology, and technology and business.
Times Automobile's vision: to become the world's leading light commercial vehicle ecological enterprise
Regarding the three major business segments of Times Automobile, Liu Xuguang introduced in detail that the vehicle and equipment sector will focus on light commercial vehicles and equipment, continue to expand product categories and improve user experience; The intelligent technology sector will activate smart logistics to reduce costs and increase efficiency, and enhance user value.
At the press conference, Times Auto unveiled its first intelligent driving platform, F10, and the wire-controlled chassis products planned based on the platform. In the business ecology sector, Times Auto will link global resources to create a sustainable ecological community. Through digital technology, we will build an ecological chain that runs through the whole life cycle of commercial vehicles, and innovate and upgrade and open cooperation at the four levels of pre-market, after-market, new energy, and cross-industry alliances, which not only provides users at home and abroad with more diversified and convenient product and service experiences, but also allows global partners to share ecological value. Driven by the new strategy, Times Auto aims to achieve sales of 500,000 units by 2030, of which 50% are new energy and 30% are overseas, covering 150 countries and regions around the world, and more importantly, smart cars account for more than 50%.
Three major business segments of Times Automobile: To become the world's leading light commercial vehicle ecological enterprise
With the successful conclusion of the globalization strategy conference of Times Automobile, a new journey has been fully opened. Foton Motor will further implement the GREEN 3030 internationalization strategy, become an important bridge connecting Chinese manufacturing and international standards, and contribute China's strength and Foton wisdom to the world economic recovery and sustainable development. Times Auto will also adhere to the spirit of excellence, pursue future glory, and create more wonderful journeys for each era under the new strategic drive.