September this year is the month when new cars are fighting for blood. More than 40 new cars were launched in the same month, and consumers were obviously not enough. So everyone is grabbing! Grab traffic, grab orders!
And September 26 may be a particularly good day, with a lot of new cars on the market. According to the rough statistics of celebrities, there are 6 new cars whose prices are announced that night, and it is not easy for a new car to be successfully remembered in so many press conferences.
Zhiji is a high-end new energy brand under SAIC, carrying the dream of SAIC's brand.
The brand's new car Zhiji LS6 was launched on September 26 in the "car war", and the new car shoulders the heavy responsibility of moving volume. It's a pity that at such an important press conference, Zhiji CEO Liu Tao actually "overturned".
At the press conference on the same day, Liu Tao drove a new car to drift in. The atmosphere was quite good during the first lap of drifting, but in the later performance, LS6 directly crushed the ice cream cone and flattened it.
And when the show burned the tire, the ice cream cone was stuck behind the front wheel of the new car and was carried upright. This effect also makes the atmosphere more relaxed and humorous.
Afterwards, Wei Pengda, director of Zhiji's high-performance motor sports department, said that Liu Tao may have been too excited to show his true strength. "But daring to drift on the spot in front of 2,400 people, this courage can be described as the first person to be the boss of a car company."
Liu Tao himself said that the only regret at the press conference was his opening.
These statements feel a little modest. The big coffee found a drifting map on the Internet to let everyone feel the difference. Interested friends can also go and watch Akio Toyoda's drift performance video.
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In contrast, Liu Tao's drift technique is really a bit 6.
The all-new Zhiji LS6 is positioned as a coupe SUV with a listed equity price range of CNY 216,900 to CNY 279,900. This is another new car with Tesla Model Y as a competitor. Recently, there have been a lot of new cars in this price range, and in such a situation, it will take a lot of thought for the Zhiji LS6 to make Tesla's salesmen remember themselves.
In terms of new car marketing, Zhiji Auto still has some different tricks. There are two protagonists in the current new car launch, one is the new car and the other is the brand CEO. If the CEO performs well at the press conference, he can empower the new car. Liu Tao is very willing to show himself at the new car launch.
In fact, Liu Tao is not the first CEO to show off his car skills.
Lei Jun, the founder of Xiaomi, released a video of driving SU7 drift some time ago, but Lei Jun also has an identity, that is, a racing driver, with a racing license. More than 30 years ago, Wei Jianjun, chairman of the Great Wall, drove an imported Lada to drift around the corner, and the people in the rivers and lakes called "Baoding Car God".
It can be seen that there is a certain threshold for car company bigwigs to play drift. Liu Tao just demonstrated the drift technology at the press conference, and I don't know if he has obtained a professional driver's license.
The all-new Zhiji LS6's ""Grey Lizard" digital chassis, including four-wheel steering, air suspension, CDC electronically controlled damping variable shock absorbers, etc., can realize "crab mode", flexible cornering, convenient parking and other functions. This should also be a big reason why Liu Tao drives and plays drifting, hoping to let everyone remember the highlights of the new car.
Judging from the feedback on social platforms, more members of the public just remember that Liu Tao drove into an ice cream cone at the press conference, and some netizens even ridiculed: "You have to learn to control yourself." Therefore, it seems that there are not many people who remember the advantages of the Zhiji LS6. It's a shame.
In fact, this is not the first time that Liu Tao has "overturned" at the press conference. On April 8 this year, at the Zhiji L6 press conference, Liu Tao delivered a sensational speech, in which "some employees still go to work after four times of yang", "some employees still work overtime when their children are born", "some employees send their children to boarding schools in order to work overtime" and other remarks, which caused huge controversy, and even appeared on the Internet "The values conveyed by the press conference are deviated", "This practice of praising suffering is not worth advocating" and other comments, Zhiji Auto's corporate culture has been questioned.
In December 2022, netizens exposed a video of Liu Tao test driving and demonstrating his car on an elevated highway, in which Liu Tao appeared illegal parking at high speed, changing lanes without lights, compacting lines, speeding and other illegal behaviors.
This behavior has sparked criticism and doubts from the public, causing damage to the brand image of Zhiji Auto. Liu Tao also conducted deep introspection and said that he would accept the punishment.
As the CEO of the brand, Liu Tao frequently appears in such "divine operations", can everyone believe that Zhiji Auto is a safe, reliable, and worthwhile brand?