Jincheng Rural Commercial Bank innovates the financial service model, actively implements the mission of "the host bank for rural revitalization", takes the financial service cultural tourism industry as an important starting point for serving the real economy, deepens the integration of "finance + cultural tourism", and carries out in-depth financial services around key "characteristic villages" and "characteristic scenic spots", promotes the development of cultural tourism and health care industry within its jurisdiction, and helps rural revitalization.
There are 78 shops in Situ Town Scenic Area, which is a boutique scenic spot integrating special catering, leisure and entertainment, farming experience, tourism and shopping, and cultural performances. As early as 2010, when the scenic spot carried out the happy farm project, it started a cooperation journey with Jincheng Rural Commercial Bank, over the years, with the support of Huinong financial policies, the scale of the scenic spot has gradually expanded, and the original large-scale live drama "Millennium Iron Soul" and "See Old Shanxi Again" are famous all over the world, and the town has also realized the butterfly change from a beautiful countryside to a beautiful economy.
The scene of the traditional folk performing art of striking iron flowers
"Finance + cultural tourism", rural revitalization is guaranteed. Jincheng Rural Commercial Bank focuses on the cultural and tourism industry of the town, tailors the service needs of tourists and merchants, and sets up a "financial service station" and 24-hour self-service banking service outside the entrance of the town to ensure the financial needs of tourists; Provide 78 merchants in the town with the "Jinxiang e-payment" QR code cashier service, and at the same time formulate a batch credit scheme for merchants in the scenic spot, rating "credit merchants", helping merchants upgrade their own products, and presenting excellent products and services for tourists.
Jincheng Rural Commercial Bank provides tailor-made financial service solutions according to the industrial characteristics of the park, and launches preferential discount activities for local customers to promote local customers to consume locally. Up to now, the bank has provided a total of nearly 10 million yuan of loans to merchants in the park, 34 households, and more than 500 households have been granted pre-credit to residents of Situ Village.
As the main force of local finance and the "host bank of rural revitalization", Jincheng Rural Commercial Bank continues to tilt financial resources to the key areas and weak links of rural revitalization, strengthens the innovative use of credit products, and makes financial services "accurate and efficient" to help rural revitalization. Photo丨Fan Tian
Source: Shanxi Rural Credit