In order to thoroughly implement the spirit of the 20th National Congress of the Communist Party of China and the Third Plenary Session of the 20th CPC Central Committee and the spirit of the Central Financial Work Conference, adhere to the people-centered value orientation, and effectively prevent financial risks, in September 2024, the State Administration of Financial Regulation, the People's Bank of China and the China Securities Regulatory Commission jointly launched the "Financial Education Publicity Month" activity around the annual theme of "protecting rights and interests and preventing risks".
During the publicity month activities, Chinese Life Property Insurance took education activities as the starting point and finance for the people as the starting point, continuously improved financial measures to benefit the people, combined the transmission of financial consumer protection concepts with practical work for the people, carried out extensive financial education activities, practiced practical measures for the people, and further improved the quality and efficiency of financial services.
Deepen financial education methods to protect thousands of households
"I didn't know much about financial knowledge before, but through this activity, we have learned about the various methods of financial fraud, and we will definitely be more careful in the future to protect our hard-earned money." A sanitation worker said with emotion.
On September 3, Chinese Life Property Insurance Zhejiang Quzhou Central Branch launched the "Warm New Citizens, China Life in Action" financial knowledge public welfare activity for sanitation workers. At the event site, through the broadcast of short videos and case sharing, the key points of identifying and preventing financial fraud, as well as the basic knowledge of anti-money laundering and prevention of illegal fundraising, were popularized to sanitation workers in simple terms.
In order to continuously enhance the availability and satisfaction of financial services and meet the personalized and diversified service needs of different people, Chinese Life Property Insurance has continuously enriched the service content and deepened the service connotation around the service needs of different consumer groups during this financial education publicity month, so as to protect special groups with warm services, send financial knowledge to thousands of households, and help public welfare undertakings with practical actions.
Financial Education Awareness Month coincides with the Mid-Autumn Festival. A number of branches of Chinese Life Property & Casualty Insurance have integrated financial education and publicity with the profound culture of traditional Chinese festivals. The education and publicity team of Liaoning Shenyang Central Branch Company walked into the Shenyang Social Welfare Institute and carried out the activity of "Financial Warmth and Affection for the Welfare Institute", prepared a wealth of daily necessities for the welfare home, and at the same time passed on professional financial knowledge to every elderly person in the welfare home in an easy-to-understand way.
In the 2nd Shenzhen Financial Education Publicity Festival and the 2024 Mid-Autumn Festival Carnival of Financial Education and Publicity, the Shenzhen Branch focused on the prevention of illegal financial activities and telecom fraud, focusing on specific groups such as "one old and one young", new citizens, and actively promoting the relevant knowledge of how to identify and prevent illegal fundraising and telecom fraud, so as to improve the public's financial awareness and enhance their sense of security and satisfaction. In addition, the company also cooperated with 13 financial institutions in Shenzhen and organized more than 50 volunteers of the Financial Consumer Protection Youth Cavalry to jointly visit the first batch of cultural and creative bases for the disabled in the country - Shenzhen Fubao Community Daai Art Co., Ltd., to hold special financial literacy education activities for the company's hearing-impaired employees, and popularize basic financial knowledge to them through easy-to-understand methods and auxiliary tools. In addition, the volunteers of the Financial Consumer Protection Youth Cavalry joined hands to visit Hongluo She Village, Ebu Town, Shenzhen-Shantou Special Cooperation Zone, the only ethnic minority (She) village in Shenzhen, bringing rich financial knowledge to the local villagers.
The autumn breeze is cool, and it is a good season for sports. As the official designated insurance sponsor of the 2024 Men's Hockey Asian Champions Cup, Chinese Life Insurance Inner Mongolia Hulunbuir Central Branch provided a full range of insurance protection for the event, and also promoted disaster prevention and loss prevention, rational consumption, fraud prevention and other related scientific knowledge to the audience at the on-site booth by distributing financial promotional materials and explaining typical accident cases, so as to enhance the awareness of national insurance.
For small and micro enterprises, the Zibo Central Branch of Shandong Province and China Guangfa Bank jointly launched the theme publicity activity of "Serving the Individual Development of Economic Development and Promoting Zibo Catering Safety" in Wuyue Square in Zibo City, communicated with the majority of individual catering industry, and launched the exclusive insurance product of "Catering Safety Insurance" to ensure the peace of mind of local people and tourists, and help small and micro enterprises to develop sustainably and healthily.
The report to the 20th National Congress of the Communist Party of China clearly calls for strengthening and improving the ideological and moral construction of minors and protecting the legitimate rights and interests of children. During the Financial Education Publicity Month, Chinese Life Property & Casualty Insurance Anhui Branch and the Education Bureau jointly carried out "anti-bullying" education and publicity training for schools in the counties under its jurisdiction, focusing on the "three stages of prevention, disposal and aftermath of school bullying", contributing to the protection of a beautiful campus. Xuancheng Central Branch, together with Xuanzhou District Education and Sports Bureau and Xuancheng Traffic Police Detachment, carried out traffic safety publicity and financial knowledge into campus activities in Xuancheng Primary School, and guided students to consciously learn traffic safety knowledge, conscientiously abide by traffic rules, and enhance legal awareness and self-protection ability through special lectures.
The staff of the Central Branch of Honghe Prefecture in Yunnan Province also brought publicity and education to the campus, focusing on the prevention of telecommunication network fraud and the protection of consumer rights and interests for the students of Fenghuang Primary School in Mengzi City, focusing on the identification methods, characteristics and causes of telecommunication fraud, in-depth analysis of the current 21 common forms of telecommunication fraud, and emphasizing the effective measures to prevent fraud and consumer rights and interests protection measures. The students actively participated in the interaction and further deepened their understanding of financial anti-fraud knowledge in the Q&A, and said that they benefited a lot.
Jiangxi Branch focuses on teenagers and other groups to carry out the financial knowledge experience activity of "Little Insurers, Children's Adventures". A total of 11 institutions in the province have invited more than 100 "little insurers" to experience a unique insurance journey together. In the professional practice experience session, the "little insurers" simulated the morning meeting to learn service etiquette and safe service. Under the leadership of the staff, I visited the regional distribution of the network hall at close range, got to know and experience various service areas such as the elderly and green channels, and had a more intuitive understanding of the functional areas of the insurance counter and the consumer protection education area.
In terms of online, Chinese Life Property & Casualty Insurance actively sought innovation and launched the "Protecting Rights and Interests, Lighting Up Ten Thousand Families Challenge" online consumer interactive activity, inviting financial consumers to play games, learn knowledge and protect their rights and interests, and the number of participants reached 500,000 in a short period of time after the event was launched.
Expand the radius of financial education and open up the last mile
Under the guidance of the State Administration of Financial Regulation, during the "Financial Education Publicity Month" activity, Chinese Life Property Insurance simultaneously carried out the activity of "Taking on a New Mission and Consumer Protection County Tour", established a publicity position based on grassroots outlets, village and town service points, and mobile service points, expanded the coverage radius of financial education by relying on convenient service areas, activity centers and other village and town mass activity points, carried out activities such as "village loudspeakers" and "financial knowledge catch-up gatherings", increased the intensity of financial education publicity, and enriched the forms of education and publicity in grassroots areas in the county. Open up the "last mile" of financial education and publicity.
The propaganda team of Qingdao Branch walked into Huangjiabu South Village, Tongji Street, Jimo District, to carry out various forms of interactive experience activities, and continuously deepen everyone's understanding and memory of financial knowledge through the form of financial knowledge prize quizzes. Liaoning Branch actively cooperates with local village committees and village communities, and uses rural radio to broadcast in a loop to spread financial knowledge to thousands of villages and households in the first time. The "Rural Loudspeaker" has broken the limitations of time and space, shortened the distance with the peasant masses, and allowed financial knowledge to truly "fly into the homes of ordinary people", so that everyone knows how to protect their property security, and has injected new vitality into the stability and development of the rural financial environment.
The relevant institutions of the Shandong branch worked closely with the local propaganda and culture, civilization office and other departments to go deep into the countryside to carry out the activity of "I send the stage opera to the masses" through the form of opera and theatrical performances, to show the new style of financial education to key groups such as "old and young", and truly deliver financial knowledge and professional services to farmers. In Qianxinzhi Village, Dongcun Street, Haiyang City, Yantai, the staff drew a financial knowledge propaganda board, and the "Financial Knowledge on the Wall" activity made financial knowledge illustrated in front of the villagers and closer to the lives of the villagers. The propaganda team of Liaocheng Central Branch went deep into the Dong'e Revolutionary Base Area, and the Zibo Central Branch Company walked into Taiquan Red Revolution Village, bringing rich financial knowledge to the people in the old area. They used easy-to-understand language to explain policy insurance such as "Hui Military Insurance" to retired soldiers, and patiently answered everyone's questions about insurance claims and insurance procedures.
The Xilin Gol Central Branch of Inner Mongolia and local life insurance companies organized the "Financial Knowledge Catch-up Gathering" activity in rural markets. Booths were set up on-site to promote financial knowledge to the public, and enhance the public's risk awareness and risk perception by publicizing the protection of personal information, beware of unfamiliar SMS links, and prevention of illegal fundraising.
The Beijing branch set up a financial knowledge publicity booth at the Zhangjiawan Daji event site, and designed rich and interesting interactive games by setting up booths at the Daji site, and volunteers from all over the world publicized financial knowledge for the past citizens, actively publicized the protection of personal information, beware of unfamiliar SMS links, prevention of illegal fund-raising and other knowledge, and enhanced the public's risk awareness and risk perception ability.
It is the first hydroelectric power plant in New China, and the first bright light in New China is lit here. Hebei Provincial Branch and Chinese Life Resident Hebei Member Units held a special activity of "Undertaking a New Mission and Consumer Protection County Tour" in Pingshan County, Shijiazhuang. The unveiling ceremony of the "Dream Protection · Financial Consumer Protection Station" was held at the event site, and the follow-up through the station will continue to implement financial knowledge publicity and education, build a convenient service platform, expand the contact points of financial consumer protection services, open up the last mile of financial education and publicity, and promote the branding and normalization of financial consumer publicity.
Henan Xinxiang Central Branch Company invited agricultural experts from Weihui Agricultural Science Institute to Nanxinzhuang in Sunxing Village to carry out agricultural knowledge guidance and help rural revitalization with science and technology. At the corn field, agricultural experts actually guided the growers to raise the soil scientifically according to the soil characteristics of Nanxinzhuang, and gave a detailed explanation of the scientific irrigation and fertilization, pest control and other aspects of corn, soybeans and other food crops, and answered the "difficult and miscellaneous diseases" encountered by the villagers in planting.
In addition, the Qinghai Branch provided accident insurance protection of 192.8 million yuan and related disaster prevention materials to 1,607 ecological stewards of Qinghai Banma County and Jiuzhi County Natural Resources Bureau and Grassland Bureau, and provided disaster prevention equipment and items such as ecological ranger patrol uniforms and patrol reflective protective vests to the Qinghai Provincial Makehe Forestry Bureau, effectively improving the local forest disaster prevention equipment construction capacity.
Practice practical things for the people, and make every effort to do a good job in typhoon defense
August and September are the months of high risk of typhoons and other strong wind and rain disasters. During this year's "Financial Education and Publicity Month" activities, typhoons such as "Capricorn" and "Bebinca" successively landed on the mainland, and Chinese Life Property Insurance gave full play to the functions of economic shock absorber and social stabilizer, fully contributed to the safety of people's lives and property and the overall stability of society with high-quality, efficient and professional services, and took practical actions to protect the rights and interests of consumers.
As the most severely affected area of Typhoon "Capricorn", Hainan has been on the front line by local claims service staff to send "peace of mind" to the people. On September 7, after receiving a report from a communications company, the Hainan branch of Chinese Life Property & Casualty Insurance Co., Ltd. was unable to obtain a specific list of losses because the communication equipment was still being repaired, in this regard, in order to help restore communications as soon as possible, the Hainan Branch of Chinese Life P&C Insurance Co., Ltd. paid 1.5 million yuan in advance for the communication company on September 8 to help it resume production.
Affected by Typhoon "Capricorn", many rubber and sugarcane planting farms in Guangdong Province suffered serious losses. Based on the principle of "full compensation and quick compensation", the Guangzhou branch opened a green channel for catastrophe compensation, and the first batch of claims took only 3 hours from the accident to the payment of compensation, and paid 9 compensation to customers who insured sugarcane and rubber crops, with a total amount of more than 9.6 million yuan.
In Guangxi, where the "Capricorn" disaster was also severe, agricultural breeding projects such as sugarcane, forests, bananas, rice, and shrimp were seriously damaged in many places. Guangxi Branch quickly responded to the needs of the local government and the people for accident rescue and claim settlement services, and immediately dispatched an agricultural insurance claims team to the scene of the accident and opened a green channel in a timely manner to provide fast disaster relief and claim settlement services for the affected farmers and help the damaged farmers to resume production and life as soon as possible.
After the "Capricorn", Typhoon "Bebinca" swept through Jiangsu, Zhejiang and Shanghai. The Zhejiang Provincial Branch actively implemented the requirements of disaster prevention and loss reduction, and sent a working group to investigate the low-lying areas. The staff shuttled through the wind and rain, went deep into the factory, living quarters, warehouses and other key areas, carefully inspected every possible risk place, ensured that the drainage, facilities were stable and emergency supplies were sufficient, and ensured the progress of the project and the safety of surrounding residents. The Ningbo branch is also ready to deploy flood control and anti-Taiwan work measures as soon as possible. The claims service department retrieves the information of 89 risk targets through the "catastrophe risk management system", sends it to relevant underwriting institutions for docking, and sends a special working group to the underwriting company to conduct on-site risk investigation, point out high-risk situations and assist enterprises in preparing for disaster resistance.
As the strongest typhoon to make landfall in Shanghai in 75 years, the strong storm brought by "Bebinca" caused a lot of disaster losses to the city's agricultural production. On the morning of September 18, the first working day after the Mid-Autumn Festival, the Shanghai branch of Chinese Life Property & Casualty Insurance handed over the first batch of advance compensation of "Bebinica" to eight affected farmers in Fengxian District, not only providing emergency financial support for the affected farmers, but also helping Fengxian District to resume agricultural production as soon as possible.
In view of the impact of heavy rainfall in Suzhou, Wuxi and other places, the number of reported cases has increased dramatically, and the Jiangsu branch has simultaneously guided customers to effectively divert cases through online self-service reporting and salesman guidance, and adopted online one-stop claim settlement services for small cases, opened green claim channels, simplified accident proof, and accelerated case processing.
Finance is a new chapter for the people, guarding rights and interests and preventing risks
In this "Financial Education Publicity Month" activity, Chinese Life Property Insurance is not only a popularizer of professional knowledge, but also a practitioner of social responsibility and responsibility. Looking forward to the future, Chinese Life Property Insurance will continue to uphold its original intention, base itself on its main business, continuously improve customer experience and gain, and effectively do a good job in the "five major articles" of finance, highlighting the responsibility of state-owned enterprises.
Text/Kim In-bo