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At 9 o'clock in the morning of September 30, the G8388 "Dahuangshan" brand train was named and launched at the West Huangshan Railway Station. The train body is painted with the eye-catching words "Smoke and Rain of Great Yellow Mountain, Spiritual Resting Place", and the posters, table walls, headrests, LED screens, luggage racks and other places in the carriage are all designed with a unified logo, and the warm broadcast lingers in the ears, fully displaying the unique charm of "Huifeng Wanyun".
On the same day, China Railway Shanghai Bureau Group Co., Ltd. officially signed a strategic cooperation agreement with the governments of Huangshan, Chizhou, Anqing and Xuancheng in Anhui Province to deepen the reform around Chinese-style modernization, rely on the rich cultural and tourism resources of "Great Yellow Mountain" and the rich railway industry resources in the Yangtze River Delta region, promote the upgrading of the cultural and tourism industry and the high-quality development of the logistics industry, promote the cooperation and exchange of cultural and tourism in the "Greater Yellow Mountain" area, the development of the cultural tourism industry, and the upgrading of the logistics industry, in order to promote the integrated and high-quality development of the Yangtze River Delta and build the "Great Yellow Mountain" A world-class leisure resort and wellness tourism destination has added new momentum and injected new vitality.
The G8388 train is the first circular high-speed rail train that crosses three provinces and one city in the Yangtze River Delta, and enjoys the reputation of "Yangtze River Delta Super Ring High-speed Rail Train". The train passes through Shanghai, Jiangsu, Anhui and Zhejiang, and stops at 21 stations in Shanghai, Nanjing South, Hefei South, Jiuhua Mountain, Qiandao Lake, Hangzhou East, Shanghai Hongqiao, etc., with a one-way mileage of more than 1,200 kilometers and a travel time of 8 hours and 9 minutes. It connects Shanghai, Nanjing, Hefei, Hangzhou and other central cities in the Yangtze River Delta, and strings famous scenic spots such as Huangshan, Jiuhua Mountain and West Lake into a chain, attracting tourists from all over the country to check in and experience the Yangtze River Delta. Since its launch on June 15 this year, as of September 29, the Yangtze River Delta Super Ring Line high-speed rail train has sent a total of about 410,000 passengers, with an occupancy rate of nearly 450% and a passenger load rate of over 85%.
In February 2022, Anhui Province issued the "14th Five-Year Plan for the Construction and Development of the Southern Anhui International Cultural Tourism Demonstration Zone", which clearly put forward the concept of "Great Yellow Mountain" for the first time. "Big Yellow Mountain" refers to Huangshan City, where Huangshan Mountain is located in southern Anhui, as well as Chizhou City, where Jiuhua Mountain is located, Anqing City, where Tianzhu Mountain and Tongcheng School culture are located, and Xuancheng City, an important birthplace of the Four Treasures of Chinese Scholars. Over the past two years, the "Great Yellow Mountain" IP has continuously stimulated new vitality in cultural tourism and given a brilliant report card. In the first half of this year alone, the "Great Yellow Mountain" area received 140 million domestic tourists, and the domestic tourism revenue was 149.96 billion yuan, an increase of 8.4% and 18.2% year-on-year respectively.
The G8388 "Great Yellow Mountain" brand train is the first title of the first launch, which is a strong alliance of the two major IPs of "Yangtze River Delta Super Ring High-speed Rail Train" and "Great Yellow Mountain", with the Super Ring Line high-speed rail train as the mobile carrier, focusing on the promotion of the "Great Yellow Mountain" brand, allowing more tourists to understand and get close to the "Great Yellow Mountain", boosting the efficient integration and communication of the "Great Yellow Mountain" urban agglomeration in terms of development concept, cultural tourism brand and cultural image, highlighting the new achievements of the integrated and high-quality development of the Yangtze River Delta.
The two major IPs are linked, and a new spark is created. It is understood that the two sides will take the signing of the strategic cooperation agreement as a starting point, take the naming of the train as the traction, further give full play to the advantages of the high-speed railway network, station cars, passenger flow, etc., and innovate and promote the diversified cooperation between the two sides in the fields of characteristic tourist train building, tourism market expansion, advertising business, theme restaurant, urban railway, cultural and creative development, etc.
Let "flow" become "incremental", and let "passers-by" become "frequent customers". In the later stage, the railway and the governments of the four places will jointly launch a series of "high-speed rail + cultural tourism" products, optimize the frequency of high-speed rail such as Chizhou Station and Jiuhuashan Station, and design and launch personalized products such as 7-day regular tickets and 20-time counting tickets; In the train and some stations, we will build a dual-brand theme restaurant of "East China Imprint + Local Taste" to provide passengers with Huipai special food; For passengers who take the G8388 "Dahuangshan" brand train, the "high-speed rail + scenic accommodation" tourism preferential package will be launched in conjunction with the launch; Jointly develop three-day and two-night boutique tourism routes such as "Dahuangshan" free travel and "Pingtian Lake" event tour; Deeply build a high-speed rail tourist train with cultural tourism characteristics of the small ring line in Anhui Province, and comprehensively build a "fast forward and slow travel" transportation network system with the railway as the backbone.
Source: 908 New Media Urgent Pioneer Studio Yangtze River Delta Railway
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