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(The popularity doubled on the first day of Golden Week, and 45 sets were traded in a single day|The property market hit directly, with a total duration of 1 minute and 40 seconds)
On the first day of the Golden Week, the popularity doubled, and 45 sets were traded in a single day
"Today's scene is too burning, Guangzhou because of the city's policies are really powerful, there are 150 groups of customers pouring in in the morning, so busy that the sales staff don't even have time to eat and wash their hands, I haven't seen such a hot scene for a long time." On October 1, the first day of Golden Week, Huangpu New Town, a comprehensive market located in Huangpu District, Guangzhou, was full of people, and Mr. Zhang, a salesperson, was caught in the flow of people and kept answering various questions. The unexpected popularity made him extremely busy on the day when he got up early and touched the dark, and even made him feel at a loss. But he bluntly said that this is a sweet trouble that has not been seen for a long time, and for those who do sales, popularity represents an opportunity, and the more popularity there is, the more likely it is to harvest.
Pictures of Vanke Huangpu New Town.
On the first day of this year's National Day holiday, the full cancellation of purchase restrictions, superimposed mortgage interest rates, down payment reductions and other blockbuster benefits, completely ignited the enthusiasm of young office workers and some migrants to buy homes in Guangzhou. The recent surge in A-shares and the heating up of the local auction market have also raised the confidence of all sectors of society in the accelerated recovery of the domestic economy to a new high. On October 1, the southern + reporters divided into multiple roads, visited Tianhe, Huangpu, Haizhu, Liwan and other key real estate in the central urban area, and found that most of the sales centers have ushered in double the passenger flow, and the scene of some hot spots can even be described as "full", and the phenomenon of queuing to see the model room and signing contracts can be seen everywhere.
A direct hit
The popularity skyrocketed, and the sales department was full, with 45 sets of transactions on the same day
Huangpu New Town is a well-known newly renovated market in Guangzhou, because of its large volume and moderate price, it has become an ideal choice for new Guangzhou people to buy a home and settle down. The relevant person in charge of the project told the Southern + reporter that as of 18 o'clock on October 1, Huangpu New Town received a total of 200 groups of customers on the same day, which was 1.5 times higher than the number of customer visits before the new deal (the first day of the Mid-Autumn Festival, which is also a holiday). Due to the relatively uniform distribution of customers in the project, the 93-square-meter unit launched before has attracted a lot of attention, and with the completion of different apartment types, customers have more choices.
The future Fangzhou·, which is also located in Huangpu District, is popular among some young people because it shows many innovative life scenes and lifestyles based on the blueprint of the future city for the citizens in the planning and design of the project. On the first day of the National Day, the number of visitors reached more than 300 groups, and due to the large number of noisy people, some good-natured customers laughed at "coming to the vegetable market".
China Construction Jiuhe Future Fangzhou · site.
In Poly Yanyutangyue, Haizhu District, Nanfang + reporters saw at the scene that the crowd of home buyers from all over the country almost filled the beautifully decorated sales hall, and it was a little difficult for the reporter to find a vacant place to sit down. The relevant person in charge of Poly Guangdong Company told reporters that the flow of visitors suddenly skyrocketed, completely exceeding the project's expectations, although the day before was prepared, but the sales staff of the day was still insufficient, resulting in a crowded queue of new customers.
Poly Yanyutangyue scene map.
The same popularity is also seen in the high-end improvement project Longhu Guangzhou · Yuhu Realm, south of the main city of Guangzhou. The reporter saw at the scene that due to the excessive flow of passengers, some young people could only stand, selling shuttle services, and were busy. "After the new deal, dozens of groups of incremental customers visited every day." A manager said frankly that this Golden Week has made them full of confidence and harvest.
"The central city of Guangzhou has a superior location, mature supporting facilities, and projects are relatively scarce, coupled with the developer's high requirements for quality, and the product power is generally online, therefore, in this round of new deals, the hot real estate in the central city is the fastest to land and the earliest market start." An expert from the Guangzhou Housing Association said.
Compared with the skyrocketing popularity of property viewing, the final transaction of the project can better prove the effectiveness of the government's new round of policies to promote the stable and healthy development of the property market. According to incomplete statistics, on the first day of Golden Week, Huangpu New City has successfully traded 45 sets with an average price of 32,000 yuan; Longhu Guangzhou · Yuhujing, a high-end improvement project located in the south of Guangzhou Central City, visited 62 groups and sold 3 sets, with a transaction amount of more than 20 million yuan; Zhongjian Jiuhe· Future Fangzhou and Poly Yanyutangyue both said that the transaction was very ideal, and some sales still said that they were too busy to eat, and the specific data would not be known until the evening count. However, as of press time, Poly Guangdong Company has claimed that it has achieved a total sales of 1 billion yuan on the first day of the Golden Week.
Market phenomenon
The new deal has landed, the confidence in buying a home has returned, and shareholders have cashed out to make a decision
On the same day, the Southern + reporter came into contact with the stories of some home buyers, which can also let us intuitively feel some new changes on the demand side on the first day of the new deal.
Mr. Zhang is a middle-aged white-collar worker working in Zhujiang New Town, Guangzhou, with many years of experience in stock market investment. In the past few years, I have experienced the violent fluctuations of the stock market, from the initial excitement to the later anxiety, and deeply experienced the risks and uncertainties of the capital market.
At the Huangpu New Town project site, he kept recalling his past experience, "When the stock market was good before, I did make a lot of money. But as the market fluctuated, I found myself starting to lose my mindset and always worried about losing money. Moreover, the volatility of the stock market prevents me from working with peace of mind, and I am always distracted to watch the market. After experiencing the baptism of the stock market, Mr. Zhang began to rethink his asset allocation strategy.
After carefully studying the series of blockbuster policies issued by the state and local governments during this period, he found that now is a good time to buy a house. As a result, Mr. Zhang decided to withdraw some of his stock market funds and invest them in the property market. After many investigations and comparisons, he finally chose Vanke Huangpu New Town, and successfully subscribed for a boutique residence in Guancheng Group on October 1.
In the view of the above-mentioned experts of the Guangzhou Housing Association, investing the money just earned from the stock market into the property market reflects that the recovery and acceleration of the recovery of the real estate market has been the desire of the people, and fundamentally speaking, it is also the return of home buyers' confidence.
What is different from Mr. Zhang's "temporary decision" is that the reporter came into contact with more deliberate house changers who are pursuing a higher quality of life. "From last year to now, I have almost looked at the new real estate in the central city of Guangzhou, and I am very satisfied with the product strength of these main new projects, and the only doubt is whether the adjustment of the entire industry is in place and whether the industry has stabilized." Mr. Li owns a two-bedroom apartment of 80 square meters in the old city, and because he got married and had children, he urgently needs to change to a new house with a wider width to improve the living conditions and environment of his family. From yesterday to today, he has seen a number of projects under Poly, Yuexiu and Vanke, both new and second-hand houses, and he is afraid that if the Golden Week is not settled, the housing prices will rise. What makes him even more relieved is that the old house that has been on the market for two years has also been called by customers today to inquire about the house.
This is not unfounded. Nanfang + reporter obtained a set of internal data from a leading intermediary platform showing that on October 1, as of 16:35, the company's sales consultants took a total of 3,677 groups of guests to see houses in Guangzhou, and successfully signed contracts for 493 sets. This confirms from one side that on the first day of gold, the home buying atmosphere and transaction confidence in the primary and secondary markets have ushered in a long-lost recovery.
Text/Video Nanfang + Reporter Feng Shanshu Chai Yajuan Zhou Zhongyu
【Author】 Feng Shanshu; Chai Yajuan; Mid-week rain
[Source] Southern Press Media Group Southern + client