The domestic MPV market is turbulent, and various car companies are competing fiercely, let us take a look at the sales list from January to August 2024 to see who is the well-deserved "king of MPV"
The Denza D9 has made it to the top with 71,000 units, why is this model so popular? It combines a sense of luxury and technology, the interior is comparable to a "mobile living room", and it is also equipped with an intelligent driving assistance system, which is simply a favorite of technology control
It was followed by GAC Trumpchi "twin stars" - Trumpchi M8 and Trumpchi M6, M8 won the second place with 42,000 units, and M6 won the third place with a good performance
Ranked sixth, Wuling Jiachen broke into the top 10 with 19,000 units, this main cost-effective model is very popular in second- and third-tier cities, followed by Xpeng X9, as the first MPV model of Xpeng Motors, its performance is remarkable, showing the potential of the MPV market of new power car manufacturers
Lingzhi, Pentium NAT and Golden Sea Lion Classic ranked eighth, ninth and tenth respectively, with sales of around 10,000 units, although these models do not have too many bright spots, but with stable quality and loyal user groups, they still have a firm foothold in the fierce market competition
Maxus G50, Trumpchi E9, Extreme Fox Koala, Ideal MEGA, Wei brand Gaoshan, BYD e6 and other models sold between 3600-9000 units, although these models failed to rank among the top ten, but also have their own characteristics, such as Ideal MEGA, as the first MPV of Ideal Automobile, its large space and intelligent configuration have attracted much attention; The Polar Fox Koala attracts young consumers with its cute appearance and flexible urban driving experience
Sales of about 3,000 units of the Wind Planet Sea V9 and Wuling Journey, although these two models are not as well-known as those mentioned earlier, but also have their own target user groups, Wind Planet Sea V9 focuses on business style, and Wuling Journey inherits the fine tradition of Wuling MPV market
Wuling Capgemini, Maxus G10, Hongqi HQ9, Roewe iMAX8 sales of about 2,000 units, of which Hongqi HQ9 as the first MPV of the Hongqi brand, although the sales are not eye-catching, but its high-end positioning and unique design language still attract a lot of attention
Sales of less than 1,000 models include Hongqi HQ9PHEV, Fengxing Yacht, Haima 7X, Hechuang V09 and BYD D1, etc., although the sales of these models are not high, but they also have their own characteristics, such as BYD D1 is designed for the online car-hailing market to create a pure electric MPV, although the sales for ordinary consumers are not high, but the professional market still has a certain influence
The sales volume is lower and there are 7, Maxus G90, Jiaji, etc., all about 500 units, these models may be due to unclear positioning or insufficient market promotion and other reasons, failed to stand out in the fierce market competition
Pentium M9, Fengguang 370, Maxus G20, Ruifeng RF8, Maxus G70, Maple Leaf Chinese Restaurant V80 and other models have sales of less than 400 units, although these models have not been recognized by the market for the time being, but also reflect the continuous innovation efforts of various car companies in the MPV market
Looking at the overall sales ranking, we can draw the following observations:
1. New energy MPVs are on the rise, and new energy models such as the Denza D9, VOYAH Dreamer, and Trumpchi E8 are performing quite well, showing the growing demand for green travel among consumers
2. There is almost no figure in the list of joint venture brands, and domestic brands have dominated the MPV market, which reflects the significant improvement in the product power and brand power of domestic car companies
3. The MPV market is showing a trend of diversification, from luxury business to people-friendly and practical, from traditional fuel to new energy, various types of MPVs have their foothold
4. The head effect is obvious, the sales of the first few models far exceed the sales of the later models, and the market concentration is high
5. New power car manufacturers are also actively deploying in the MPV market, with new power brands such as Xpeng X9 and Li MEGA joining in, injecting new vitality into the MPV market
6. Traditional MPV brands still have a place, and although old MPV manufacturers such as Wuling and Maxus are facing challenges from emerging competitors, they still maintain good market performance by virtue of their reputation and user base accumulated over the years
7. The importance of market segments is becoming increasingly prominent, and some models with low sales may be launched for specific market segments, although the overall sales are not as good as those of mainstream models, but their target markets still have some influence
8. The brand effect is obvious, and brands like GAC Trumpchi occupy the top of the list with a variety of models, showing its strong strength in the MPV market
9. Price range, from the people-friendly Wuling model to the high-end Hongqi HQ9, MPVs of different price points can find their own market positioning
10. The design tends to be diversified, from the traditional box design to the more dynamic shape, the MPV design is becoming more and more diversified to meet the aesthetic needs of different consumers
11. Intelligence has become a new trend, and most of the models on the list emphasize functions such as intelligent driving assistance and intelligent cockpit, reflecting consumers' growing demand for intelligent vehicles
12. The coexistence of new energy and traditional fuel, although the performance of new energy MPVs is outstanding, traditional fuel models still occupy an important position, showing that the market is still in a transition period
13. The market competition is fierce, and it can be seen from the sales data that even the lower-ranked models have hundreds or thousands of sales, indicating that the MPV market is very competitive
14. The upward trend of brands is obvious, and more and more brands have launched high-end MPV models, such as Hongqi HQ9 and Denza D9, showing that consumers' demand for high-quality MPVs is increasing
15. Rejuvenation has become a new direction, and some new MPVs, such as Jihu Koala and Xpeng X9, pay more attention to young consumer groups in design and positioning, injecting new vitality into the traditional MPV market
The domestic MPV market is in a period full of opportunities and challenges, new energy, intelligence, and segmentation will be the main direction of the future MPV market development
For consumers, now is a good time to buy MPV, whether it is to pay attention to cost performance, the pursuit of luxury, or the preference for new energy models, you can find a suitable choice, when choosing a car, you should also pay attention to comprehensive consideration, not only to pay attention to sales data, but also to combine their own needs, test drive experience and after-sales service and other factors to make a decision