On September 30, the company announced that the products were removed from the shelves in the online official stores of multiple e-commerce platforms. The official mini program of Meiyi also issued an announcement on the closure of the store on the same day, announcing that the official store of Meiyi will be closed on October 30.
△ Announcement of the closure of the Meijie Mini Program
The reporter combed and found that at present, the official flagship store of Meiji Tmall and the Meiji Douyin skin care flagship store are no longer searchable, and all the products in the self-operated flagship store of Meiji Jingdong have been removed from the shelves. The official public account of Meiji, the update time stayed on July 31 this year, and there was no update after that.
According to the customer service of the store on the relevant e-commerce platform, the official sales channel of the Meiyi brand will stop placing orders from September 30. Users can continue to purchase products through offline channels.
Founded in 2003, Magic Mask has pioneered the creation of a new mask sales model of "affordable mask + single sheet sales". It redefines the FMCG attributes of mask products, turning mask into a fashion beauty FMCG product.
In 2010, Meiji was listed on the Hong Kong Stock Exchange and became the first listed stock of facial mask in China. In 2012, Magic Mask reached its historical peak, accounting for 26.4% of the domestic market share and sales of more than 1 billion yuan. In 2013, the retail sales of Magic in the Watsons channel reached 470 million yuan, contributing 70% to the total sales of Magic Mask.
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