In recent years, in Diqing Tibetan Autonomous Prefecture, a number of agricultural products with local characteristics, such as stone milled barley tsamba, stone milled tartary buckwheat flour, barley meal replacement powder, black barley sandwich biscuits, and black barley shaqima, are quite popular among consumers and have become the "souvenirs" that many tourists must bring on their return trip. After inquiry, it was learned that these products came from a local enterprise called Aqingma Agricultural Products Development Co., Ltd. How can a local company "get out of the circle" in the fierce market competition? In order to find out, the reporter set off from Shangri-La City, and after an hour and a half of driving, arrived at the company's location - Benzilan Village, Benzilan Town, Deqin County.
The autumnal equinox has passed, and the afternoon Benzilan is still extremely hot. The machines in the factory of Deqin County Aqingma Agricultural Products Development Co., Ltd. are roaring, and the workers are in full swing for the production and processing of various agricultural products. The person in charge of the company, A Qingma, went to Kunming to deal with related affairs because of his work, and his son Yang Zhuang greeted us warmly.
"My mother founded the company in 2017, and after graduating from university in 2021, I joined the management and operation of the company as a young entrepreneur who returned to my hometown." Yangzhuang told us that they are an agricultural product enterprise integrating the planting, processing and sales of traditional agricultural products. At present, it mainly grows highland barley, tartary buckwheat, sweet buckwheat, wheat, corn, oats and other crops, and produces and sells 16 products such as stone-ground barley and tsamba, cereal flour and barley rice. When it comes to why the products can be recognized by the market, Yang Zhuang believes that the company has carried out green and organic certification for its products, and the products produced are all green food; The company cooperates with local excellent food processing enterprises to appropriately improve the taste of coarse grain products, and the products produced are not only healthy, but also delicious; In addition, the company has also increased the research and development of product types and appearance design efforts to make it more in line with the needs of the market.
In order to fully promote the consolidation and expansion of the achievements of poverty alleviation and the effective connection of rural revitalization, the company actively signed orders with local farmers, distributed seeds free of charge, and purchased crops at a price higher than the ordinary market to form large-scale planting. At present, there are 300 farmers participating in planting, with a planting area of 2,000 acres. Through the operation mode of company + base + farmers, the planting efficiency of agricultural products has been improved, the planting income has been increased, the development of agricultural economy has been promoted, and the development of local characteristic agricultural products has been effectively promoted, so as to achieve a win-win situation of promoting agricultural income and increasing enterprise efficiency. Today, the average annual income of the participating farmers has reached 3,500 yuan, and the company's operating income has reached more than 3 million yuan. In addition, the company has also hired more than 10 local people to work in the factory for a long time, so that the villagers can find employment at their doorstep. Du Ji, a villager in Yeri Village, Benzilan Town, has been working in the factory for many years. Duji introduced that the company opened at the doorstep, which not only drove the development of the local agricultural industry, but also created good conditions for the masses to work nearby. "My salary is 4,500 yuan per month, and my daughter-in-law grows highland barley at home and provides high-quality highland barley seeds to the company, with an annual income of more than 9,000 yuan and a total family income of more than 60,000 yuan."
At present, the company adopts a combination of offline and online methods for product sales, and offline channels and methods such as the "832" platform, trade union welfare procurement, and cultural and tourism product sales are mainly used. Through online cooperation with anchors to carry out live streaming, the products are exported to Beijing, Shanghai, Guangzhou and other places, and are well received by consumers.
"The processing method has changed from the traditional water mill to the current electric mill, and the sales method has made concerted efforts from offline to online and offline, and the output has increased, the quality has improved, and the sales volume has also increased. The company is constantly evolving, changing, and moving fast. After stabilizing the sales of primary agricultural products, agricultural products will be upgraded, and intensive processing industries such as noodles, bread and porridge will be developed to create a series of highland barley products. For the future development of the company, Yangzhuang is full of confidence.
Yunbao Group all-media reporters: Tan Yazhu, Zhang Fan, Li Tiecheng, Yang Zishuang, Gong Qiu, Tsering, Ma Zhe, Zhao Lihuai, Peng Shaojie
Deqin financial media reporter Zha Shi Jiangchu
Editor-in-charge: Yi Keyan
Responsible proofreader: Guo Yi
Editor-in-chief Xiong Bo
Final Review: Editorial Board Member Cao Jie