With the advent of the National Day holiday, the major business districts in Dongcheng District have created new consumption scenes, held a variety of debuts, debuts, and exhibitions, and time-honored brands have launched new products to enrich the market supply, provide citizens and tourists with diversified and personalized consumption choices, and release new momentum for National Day consumption.
New scenarios add new momentum to consumption
In the Wangfujing business district, the 2024 Beijing Wangfujing International Brand Festival has kicked off, and a number of new scenarios of technology-enabled cultural tourism consumption have been unveiled for the first time. The "Look at the Central Axis of My World" VR interactive exploration experience exhibition builds a 1:1 full three-dimensional high-precision simulation scene of the central axis in a real large space, creating a new digital experience of cultural heritage for the public.
EDCC Yiyun Digital Art Center (Wangfujing) landed in Wangfujing Department Store and launched the permanent exhibition "Spiritual Realm· Future Inspiration World" immersive light and shadow art exhibition, and the special exhibition "Dunhuang Beyond Universe" digital art exhibition.
Ryufukuji Temple held the "NEED! FLEA's "Trendy Youth Market" covers retro brands, original brands, handmade accessories, food supply and workshop theme streets, etc., leading the new trend of trendy consumption and further polishing the IP brand of Longfu culture.
During the National Day holiday, the atrium on the first floor of Raffles City created a new consumption scene - Raffles City "Persimmon" vegetable market, which is equipped with a giant vegetable check-in device and an ultra-restored vegetable market scene, with a variety of interactive experience gameplay, leading consumers to explore new ways to visit the vegetable market.
The debut attracted new consumer flows
During the National Day, Wangfujing business district continued to launch a rich content of the first and first shows. The green space on the west side of WF Central presents Jaeger-LeCoultre's "The Art of Excellence" Haute Horlogerie exhibition, which authentically restores the brand's watchmaking workshop and experiences 180 watchmaking techniques on site. Parker's fountain pen "Zall Monument Tour" series new product debut and Estee Lauder's new product debut experience will also be unveiled in the block. The "Echo of the Universe Aerospace Exhibition" will be launched in the atrium of the Oriental Xintiandi shopping mall, superimposing space station models and digital interactive technology to give consumers an immersive experience of the spirit of aerospace.
On the eve of the National Day, the Beijing Central Axis Theme Post Office launched three cultural and creative products: the New Beijing Spine Central Axis Transparent Card, the Beijing Central Axis Beauty Fragrance Film, and the Beijing Central Axis Metal Postcard.
There is a debut in the business district, a debut in the space, and a debut in a time-honored brand. Beijing Enamel Factory held the ""Continuation of the Cultural Context· Rejuvenation and Brilliance" - the artistic life of Li Xinmin, a master of arts and crafts, and the art exhibition of Beijing cloisonne "Three Culture Series", showing Li Xinmin's devotional works over the years.
The launch of new products stimulates new vitality of consumption
Time-honored brands in Dongcheng District have launched new products to stimulate the vitality of the holiday economy. Wu Yutai launched a total of 20 new products under four major sub-brands, including the jasmine tea sub-brand "Yutai Yixiang", the green tea sub-brand "Chunhe Jingming", the rock tea sub-brand "Yiyan Jiuding" and the black tea sub-brand "Jingcui Hongyun". Cheap Place launched the innovative product of the national tide - Yen Ching Restaurant Eight Scenes Snack Gift Box, based on the color of Yen Ching Restaurant Eight Scenes, and selected eight traditional snacks such as chestnut nest head, black sesame balls, and donkey rolling. Jinfang snacks launched a new crispy little twist flower, with a more crispy taste of pepper and salt.
More time-honored high-quality products appeared in the "Qianmen Good Market" Guochao Cultural Market. 74 time-honored brands, as well as independent design brands of national tide, intangible cultural heritage, Hanfu and cultural and creative handicraft brands are sold in Guanghe Plaza, Alishan Plaza, South Square and other stalls, and online live broadcasts are opened from time to time, and tourists can "visit the store" to buy online. In addition, tourists can also participate in the "Rubbing Time · Stamp Hunt" activity launched by Chongyuan Group, and check in 15 major brands and 18 time-honored stores on the central axis to get gifts.