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Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

Recently, the intensive release of real estate policies, mortgage interest rates, down payment and a series of benefits, combined with the cancellation of purchase restrictions, lower thresholds and other positive adjustment measures, what impact will it have on the market?

Beijing: The new housing market has picked up significantly

There is no rest during the National Day holiday, but all arrive at the post, which is the requirement of the sales office of a new housing project in Huaxiang, Fengtai District, these days. The reporter saw in the negotiation area of the sales office that many buyers were learning about the real estate situation from the sales staff. The reporter made a rough count at the scene, and within an hour, the sales office hall received more than 30 groups of people who came to see the house.

On September 30, Beijing issued a number of policies to optimize and adjust the property market, including reducing the down payment for the first and second sets of commercial housing, and adjusting the number of years of social security payment required for house purchases.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

Beijing citizen Su Xiang: We chose a three-bedroom house, and we were ready to pay an intention fee. This policy is really a great benefit for people who do not have enough social security years and are eager to buy a house.

Previously, due to the lack of social security payment years, Su Xiang was not qualified to buy a house. But after the policy was announced on the evening of September 30, the issue of his eligibility to buy a house was solved at once. Therefore, I contacted the sales manager as soon as possible and made an appointment for the signing time.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

The reporter then visited a number of real estate projects in other regions, and found that both salespeople and buyers generally felt that the new policy had brought obvious vitality to the market.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

In the interview, the reporter also found that under the influence of favorable policies, some real estate development companies are also actively taking corresponding measures.

Shanghai: "A lot of young people come to see the house"

On the evening of September 29, Shanghai announced seven policy measures, including adjusting the housing purchase restriction policy, optimizing housing credit, and adjusting housing taxes. After the policy was announced, the reporter found that the market activity had increased significantly when visiting some real estate projects and intermediaries in Shanghai.

Many staff in the sales office in Shanghai said that the scene of viewing houses like these two days was rare during the National Day holiday in previous years.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

In a real estate project close to the Hongqiao hub in Shanghai, the reporter saw that there were many intending buyers who came to consult in the sand table area and negotiation area, and there was an endless stream of customers visiting the model room. In a real estate in Shanghai's Qingpu District, the sales office hall is also very lively.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

During the visit, the sales person in charge of a number of real estate projects told reporters that since the release of Shanghai's new policy, the popularity of the project has increased significantly, and many young people have come to see the house.

New homes are hot, and so are second-hand homes. Early in the morning, in a real estate agency store in Putuo District, the reporter saw that there were customers who came to consult. The person in charge of the store said that after the release of the new policy, the number of buyers who came to consult was particularly large.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

Industry insiders said that with the implementation of the new policy, it is believed that the effect of the policy will continue to be released.

Shenzhen: The popularity of second-hand housing is heating up

Like Shanghai, Shenzhen also proposed a series of favorable policies for the property market before the holiday, such as relaxing purchase restrictions and optimizing personal housing loans. During the National Day holiday, the reporter visited the market and found that the change in policy attracted the attention of many buyers, especially the local second-hand housing transaction volume and listing volume.

When the reporter came to a second-hand housing contract center in Luohu District, Shenzhen, he found that more than a dozen contract rooms were already full, and there was no vacant space. According to the staff, on the night of the introduction of the new policy for the Shenzhen property market on September 29, many customers have made appointments to sign contracts.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

According to the staff, the reduction of mortgage interest rates and the reduction of the down payment ratio are the main factors attracting citizens to buy houses this time. Ms. Dong has just completed the signing of the contract to buy a house, and she has been wanting to buy a house in Luohu District for many years, but she has not started because she feels the pressure of repayment of the loan and the down payment.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

Dong Ya: The down payment has been reduced, the interest rate has also been reduced, my monthly payment pressure is not so great, I have bought my own suitable house, and my quality of life does not need to be greatly reduced.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

Industry insiders believe that Shenzhen will adjust the VAT exemption period for individual housing transfer from 5 years to 2 years, which can effectively reduce the tax on second-hand housing transactions, save the cost of buying a house, and also help promote some owners to replace real estate with the old and new, and enhance the activity of the second-hand housing market. According to the staff's calculations, taking a house with a transfer price of 5 million yuan as an example, after the VAT adjustment, it can save nearly 250,000 yuan in taxes and fees.

Guangzhou: New houses in the central city are hot

On the first day of the National Day holiday, the reporter visited the market and found that the popularity of Guangzhou's second-hand housing market rebounded significantly due to the impact of favorable policies.

The reporter came to a new real estate in Panyu, Guangzhou, and the sales staff said that the number of people looking at the house has increased significantly in the past two days.

After visiting a number of new real estate, the reporter found that the popularity of the new housing market has rebounded significantly, and many projects have said that after the new deal, the proportion of customers who have completed the transaction after viewing the house has increased significantly, and the decision-making time has been significantly shortened. Judging from the reporter's visit, the popularity of real estate in the central city is relatively higher.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

Subsequently, the reporter visited a number of second-hand housing intermediary stores in Guangzhou, and the person in charge of the store also said that in the past two days, both the number of inquiries and the number of visits have doubled, and it is obvious that the customer's enthusiasm for buying a house has increased.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

Industry insiders said that this policy adjustment, Guangzhou is the first in the first-tier cities to fully withdraw from the purchase restriction, and it is believed that the influence of the policy will continue to be released.

Frontline Investigation! New changes in the property market in Beijing, Shanghai, Guangzhou and Shenzhen

Li Yujia, chief researcher of Guangdong Provincial Housing Policy Research Center: On the whole, the transaction volume of commercial housing in Guangzhou in October will be significantly better than that in September, and there will be a rebound trend for new and second-hand houses, and the entire market in the fourth quarter should be better than the third quarter.