On the evening of October 3, the official Weibo of the National Day film "In and Out of Peace" announced the withdrawal of the film: "The film encountered unprecedented difficulties and challenges during its release, and unfortunately failed to meet more audiences who were full of expectations." "In and Out of Peace" decided to withdraw from the National Day file, and the release file is to be determined. ”
The film is directed by Liu Jiangjiang (director of "Life Events"), starring Xiao Yang, Ayunga, Guli Nazha, Huang Xiaolei, and Yang En. The film is based on real events, and it is also Liu Jiangjiang's second challenge to realistic themes after "Life Events", focusing on human choices under disasters. Since its release on September 30, it has received a total box office of 17 million yuan.
According to Lighthouse Professional Edition, as of 20:20 on October 3, the total box office (including pre-sale) during the 2024 National Day file (October 1-October 7) exceeded 1.2 billion. Among them, "Volunteers: Battle for Survival", "749 Bureau" and "Road to Fire" are temporarily among the top three at the box office. At 12:20 p.m. today, the total box office (including pre-sale) of the National Day stalls exceeded 1 billion, which was faster than last year's National Day stalls.
Can withdrawing the gear "turn the tables"?
Previously, during this year's Spring Festival, movies such as "Let's Shake the Sun Together" and "Mr. Red Carpet" were successively announced to be withdrawn and re-screened at a later date due to the box office not being as expected. But judging from the results of the re-screening, the box office results are not ideal.
For example, "Mr. Red Carpet" was released again on March 15, however, the box office of the re-screening was even more bleak than the Spring Festival file, the box office income on the first day of the second round of release was only 2.45 million yuan, and the total box office as of today has not exceeded 100 million yuan (94.221 million yuan), excluding the 84.121 million yuan box office that has been achieved in the seven-day Spring Festival file, the total box office income of the second round is just over 10 million yuan.
Although "Let's Shake the Sun Together" won nearly 200 million yuan at the box office after its release in the Qingming file with a good reputation, the box office was not ideal compared with director Han Yan's previous works.
Some netizens said that a good work is the guarantee of the box office.
Some netizens said that the withdrawal is an act without the spirit of contract, which respects neither the market nor the audience.
What do you think?
Source: Beijing Daily client