英国品牌评估机构“品牌金融”(Brand Finance)发布2024马来西亚(Malaysia 100 2024)、新加坡(Singapore 100 2024)、越南(Vietnam 100 2024)、泰国(Thailand 50 2024)、印度尼西亚(Indonesia 100 2024)和菲律宾(Philippines 30 2024)品牌价值榜单。
Among the brands on the list in these six countries, the top 10 brands in terms of value are: Petronas US$14.561 billion, DBS Bank US$11.031 billion, Viet Nam Military Electronics and Telecommunications US$8.923 billion, Thailand Petronas US$8.274 billion, Marina Bay Sands US$6.164 billion, UOB US$5.644 billion, OCBC Bank US$4.971 billion, Bank Indonesia US$5.365 billion, Petronea US$4.457 billion, and Singtel US$4.01 billion.
Brand value is understood as the net economic gain that the brand owner receives by licensing the brand in the open market.
Here are the top 10 brands in each country.
Top 10 Most Valuable Malaysia Brands 2024
Rank Brand Sector Brand Value/Year-on-Year Increase/Decrease
1. PETRONAS Oil & Gas US$14.561 billion/+14.5% 2. Genting Travel & Leisure US$3.539 billion/-2.3%3, Maybank US$3.389 billion/-14.1% 4. Sime Darby Diversification US$2.163 billion/+2.9% 5. CIMB Bank US$2.041 billion/-18.1%6, Tenaga Nasional Utilities $1,699 million/-8.3%7, Public Bank $1,474 million/-18.6% 8. Celcomdigi Telecom $1,361 million/---- 9. Maxis Telecom $1,347 million/+10.1% 10. YTL Project $1,214 million/+25.5%
Top 10 Most Valuable Singapore Brands 2024
Rank Brand Sector Brand Value/Year-on-Year Increase/Decrease
1. DBS Bank (DBS) Bank $11.031 billion/+5.0% 2. Marina Bay Sands (Marina Bay Sands) Leisure and entertainment $6.164 billion/---- 3. United Overseas Bank (UOB) Bank $5.644 billion/+1.9% 4. OCBC Bank Bank $4.971 billion/-8.1% 5. Singtel Telecom $4.010 billion/-2.1% 6. Great Eastern ( Great Eastern) Insurance $3.545 billion/+4.2% 7. Singapore Airlines (Singapore Airlines) $2.237 billion/+0.6% 8. Lazada Retail $2.051 billion/---- 9. Olam International (Olam) Food $1.575 billion/+6.1% 10. Tiger Beer (Tiger) Beer $1.478 billion/+30.5%
Top 10 Most Valuable Viet Nam Brands in 2024
Rank Brand Sector Brand Value/Year-on-Year Increase/Decrease
1. Viet Nam Military Electronic Telecommunications (Viettel) Telecom US$8.923 billion/+0.2% 2. Viet Nam dairy products (Vinamilk) food US$2.648 billion/-11.5% 3. Viet Nam Postal and Telecommunications Group (VNPT) Telecom US$2.622 billion/-3.2% 4. Viet Nam Foreign Trade Joint Stock Commercial Bank (Vietcombank) Bank 2.043 billion USD/+6.6% 5. Viet Nam Investment and Development Bank (Bank for Investment and Development of Vietnam (BIDV) Bank US$1.631 billion / +16.1% 6. Viet Nam Bank (VietinBank) US$1.508 billion / +15.8%7, Viet Nam Techcombank Bank US$1.459 billion / +5.3% 8. Bank of Viet Nam Agriculture and Rural Development (Agribank). $1.456 billion/+1.4% 9. Vinhomes Real Estate $1.414 billion/-18.9% 10. VPBank Bank $1.350 billion/+5.8%
2024 Top 10 Most Valuable Thailand Brands
Rank Brand Sector Brand Value/Year-on-Year Increase/Decrease
1. Thailand National Petroleum (PTT) Oil and Gas US$8.274 billion/+25.1% 2. AIS Telecom US$3.049 billion/+3.6% 3. Siam Cement (SCG) Project US$2.511 billion/-5.6% 4. True Dtac Telecom US$2.336 billion/----5. Thailand Siam Commercial Bank US$2.019 billion/-2.3% 6. Central Retail Retail) $1.953 billion/+17.5% 7. Ruang Khao spirits $1.915 billion/-14.2% 8. Kasikornbank $1.908 billion/-7.8% 9. Krung Thai Bank $1.662 billion/-1.5% 10. Indorama Venture Chemical $1.574 billion/-1.0%
Top 10 Most Valuable Indonesia Brands in 2024
Rank Brand Sector Brand Value/Year-on-Year Increase/Decrease
1. Bank of Indonesia (BRI) Bank 5.365 billion US dollars / +26.0% 2. Pertamina Oil and gas 4.457 billion US dollars / +20.8% 3. Bank Mandiri Bank 3.675 billion US dollars / +8.9% 4. Telkom Indonesia Telecom 3.455 billion US dollars / -13.8% 5. Bank of Central Asia (BCA) Bank US$3.116 billion/+8.2%6, Sampoerna Tobacco US$2.716 billion/-12.2% 7. A Mild Tobacco US$2.296 billion/-3.2% 8. Gudang Garam Tobacco US$1.974 billion/-29.1%9, Bank Negara Indonesia (BNI) US$1.840 billion/+20.1% 10. Indonesia National Power (PLN) Utilities US$1.751 billion/+1.1%
Top 10 Philippine brands in terms of brand value in 2024
Rank Brand Sector Brand Value/Year-on-Year Increase/Decrease
1. BDO Bank $2.471 billion/+14.5% 2. Jollibee Food & Beverage $2.346 billion/+51.1% 3. Globe Telecom $1.949 billion/-3.9% 4. PLDT $1.929 billion/-24.8% 5. Bank of the Philippine Islands Bank $1.532 billion/+22.2% 6. Metrobank $1.191 billion/+5.1% 7. Meralco Utilities $881 million/-2.0% 8. Petron Oil & Gas $828 million/+20.1% 9. Puregold retail $731 million/+17.5% 10. UnionBank of the Philippines $679 million/+21.8%