Dear fans and veterans, today I want to talk to you about a news that makes people call ""! Adidas is going to have a big game this time!
Have you heard? If Manchester United misses the Champions League for two consecutive seasons, it may be fined 10 million pounds by Adi! As soon as this news came out, my Weibo comment area was fried. Some netizens said: "Isn't this going to put Manchester United to death? Some people also complained: "Adi is going to be a father!" "
But what is the truth? Let's take a look at the story behind this.
Adi's Daddy's Secret Weapon
First of all, we have to figure out what this so-called "penalty clause" is. It is said that this is a hidden clause in Adidas' new contract with Manchester United. It can be said that Adi's trick is really 6!
Think about it, what is the Champions League? That's the "Football Spring Festival Gala" in the eyes of fans! The exposure of the jersey on the Champions League stage is simply an advertising effect that cannot be bought. Adi's dad spends a lot of money to sponsor Manchester United, isn't that what it's for?
Some data show that when a team participates in the Champions League, jersey sales can skyrocket by more than 30%. Do you think Adi can't be moved? So this clause, to put it bluntly, is an insurance policy that Adi gave himself.
£10 million, falling from the sky?
So the question is, how is the £10 million calculated?
According to the editor, there is a dragon and tiger struggle behind this. It is said that during the negotiations, Adi's representative directly slapped the table: "If you can't enter the Champions League, we will lose at least 20 million a year!" Manchester United was not happy when they heard this: "Ouch, you want our lives!" "
In the end, after a long tug-of-war, the two sides finalized the figure of 10 million. Truth be told, this kind of clause is not uncommon in the world of sports. Just like if you failed the exam, your parents deducted your pocket money, all for "incentives"!
Manchester United's wallet is going to cry and faint in the toilet
If the 10 million is really fined, what will happen to Manchester United?
First of all, the transfer budget is definitely going to shrink. I might have bought a superstar, but now I can only buy a potential stock. Speaking of youth training investment, I originally wanted to build a new dormitory for the young players, but now I may have to brush the wall.
Worst of all, it could set off a ripple effect. When the players saw that the club was so poor, how could they talk about a salary increase? If a few big-name stars were to leave, Manchester United would really be crying and fainting in the toilet.
The little ninety-nine in the player's contract
Speaking of which, I have to mention the player contract. Now many stars have Champions League clauses in their contracts, which means that there is a bonus for entering the Champions League, and money will be deducted if they can't get in.
I heard that the salary of some players can be reduced by 20% because they missed the Champions League! Do you think these bigwigs can be happy? I don't know if next summer, Manchester United will stage a big drama of "star flight".
The fans are frying!
As soon as the news came out, Manchester United fans stopped doing it. Someone on Weibo roared: "Adi is going to unload the mill and kill the donkey!" There are also conspiracy theories: "Is this another club buying Adi to complete Manchester United?" "
Faced with this situation, Manchester United's public relations department has to be busy. I guess they're working overtime to think of a countermeasure. If it is not handled well, and the fans will change to Nike in the future, it will really be a waste of chicken.
What does the future hold for the sports world?
Seriously, this is a wake-up call for the entire sports world. Will sponsorship contracts become more and more demanding in the future? Is the club going to pay more attention to financial management?
Some experts predict that more performance-based sponsorship models may emerge in the future. To put it simply, if you behave well, I will pay you more; If you pull your hips, I'm sorry, but your salary will be discounted.
It's certainly a big challenge for Manchester United. But on the other hand, isn't this an opportunity? Perhaps this will force them to re-examine their development strategy and create a more sustainable business model.
Finally, I would like to say that sports are not only a competition on the field, but also a game off the field. Both Manchester United and Adi have shown their skills in this war without gunpowder. And we, the fans, are not witnesses to this big drama?
Ladies and gentlemen, what do you think about this? Welcome to leave a message in the comment area, let's talk together!
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