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In 2024, the total box office of the National Day stalls will exceed 1 billion, which is faster than last year's National Day stalls

The box office soaring of National Day movies in 2024: The deep logic behind it

introduction

The National Day holiday is undoubtedly the prime time for movie-watching, and major film companies are all scrambling to launch blockbuster masterpieces during this schedule. Only three days after the opening of the 2024 National Day file, the total box office has exceeded the 1 billion yuan mark, which is significantly faster than the same period last year. This data has aroused widespread concern in the industry and the public. What are the factors that drive the outstanding performance of the National Day film market for two consecutive years? What is the underlying logic behind it? In-depth discussions from multiple perspectives such as people, culture, economic interests, and even social influences will surely bring us a refreshing understanding.

Whether the "National Day file", which is the pride of the Chinese people, can continue to rise and continue to inject strong momentum into the film market is undoubtedly worthy of our deeper consideration.

The National Day film market is hot

According to a CCTV News report, as of 12:20 on October 3, the box office revenue of the 2024 National Day file (October 1-October 7) has exceeded 1 billion yuan, an increase of nearly 20% over the same period last year. Among them, "Volunteers: The Battle for Survival", "749 Bureau" and "The Road to Fire" are among the top three, which shows that the audience has a strong demand and preference for patriotic theme works and films with historical temperature and realistic care.

This data once again verifies the unique position of the National Day file as the force of the film market. Compared with ordinary weekends, the National Day holiday lasts for 7 days, bringing an unprecedented peak of movie-watching to cinemas. In addition, the social atmosphere is warm during the National Day, and it has become a common way of life for family members and friends to gather and go out to play, which naturally has also led to a substantial increase in demand for movie-watching.

At present, China's film market has entered a benign development track, with the middle class growing and the level of disposable income rising. In this context, the popularity of National Day movies is also reasonable. Industry insiders pointed out that economic development has laid the foundation for enhancing the consumption capacity of films, and the policy orientation of the state to vigorously support cultural undertakings is conducive to the continued prosperity of the film industry.

Historical and cultural origins influence audience orientation

In terms of subject matter, among the box office "dark horses" of this year's National Day file, there are not only "Volunteers: The Battle of Survival", which reflects the War to Resist US Aggression and Aid Korea, but also "749 Bureau", which focuses on the encounters of overseas Chinese, and "The Road to Fire", which reviews the past and learns the new. Without exception, these works touch on the historical memory of the Chinese people's difficult exploration of the way forward.

It can be said that the audience has a strong interest in this kind of film with profound historical and cultural heritage and positive energy, which is accumulated by a series of difficult explorations experienced by modern China. As an ancient civilization, the Chinese people have gone through vicissitudes in the long course of history and forged unique collective memories and values. This historical imprint has a profound impact on the aesthetic orientation and spiritual needs of ordinary audiences.

In recent years, mainland film creators have also actively responded to this audience's expectation and continuously launched works that reflect the development process of the great motherland. This kind of film and television creation, which integrates patriotism and humanistic care, not only arouses the audience's yearning for national rejuvenation, but also shows the profound connotation of Chinese civilization. It can be said that the historical and cultural origins have played a key role in the popularity of this year's National Day films.

Economic momentum promotes the upgrading of film consumption

In addition to historical and cultural factors, the rapid development of China's economy and society has also provided a solid foundation for the gratifying trend of the National Day film market.

With the continuous growth of the middle-income group, movie consumption is upgrading from the pursuit of "entertainment pastime" to "internal experience". Audiences are no longer satisfied with simple visual pleasures, but seek works that provoke thought and resonance. It is in this context that films that focus on the fate of the country and the nation and reflect the lives of ordinary people have been widely favored.

In addition, the rapid development of Internet technology has made the dissemination and promotion of film and television works more convenient and efficient. Through precise marketing strategies and communication methods, high-quality film works can quickly build word-of-mouth and arouse continuous heated discussions. This combination of online and offline mode not only enhances the influence of works, but also promotes the upgrading of film consumption.

In the long run, with the continuous development of China's economy and the continuous improvement of people's living standards, the film market will surely reach a new level. The trend of upgrading film consumption based on content innovation and communication innovation may become an important development direction of the National Day film market in the future.

Cinema reflects social changes and demands

In addition to economic factors, the profound changes that have taken place in Chinese society in recent years have also affected the creative orientation of National Day films to a certain extent.

It is worth noting that during this year's National Day file, compared with historical topics such as the War to Resist US Aggression and Aid Korea, and the encounter of overseas Chinese, films such as "The Road to Fire", which focuses on contemporary social and people's livelihood issues, also achieved good box office performance. This shows that the audience also has a strong demand for works that reflect the development of the times and pay attention to the demands of people's livelihood.

In recent years, with the intensification of social class differentiation and the widening gap between the rich and the poor in China, social contradictions have accumulated. In this context, some films have begun to focus on the survival plight of vulnerable groups and call for social fairness and justice. These works not only meet the entertainment needs of the audience, but also provoke deep reflection on social issues.

It can be said that Chinese films are gradually developing from simple cultural dissemination to social reflection and guidance. This trend that emerged during the National Day file reflects the social responsibility and value orientation that films in the new era should assume. In the future, we can expect more such films to come out that are both infectious and realistic.

Summary and outlook

In 2024, the total box office of National Day movies will exceed the 1 billion mark, reflecting the deep logic of the Chinese film market becoming increasingly mature and prosperous.

From a historical and cultural point of view, Chinese audiences have a strong yearning for works that embody the national spirit and gather positive energy, and this demand has prompted film creators to respond positively and launch a large number of well-received National Day masterpieces. From the perspective of economic and social development, the continuous growth of China's economy has laid the foundation for a significant increase in the consumption capacity of films, and the wide application of Internet technology has also brought new momentum to the efficient dissemination of film resources.

What is even more interesting is that Chinese films are actively shouldering the important task of reflecting social changes and guiding the public's value orientation. Whether it is focusing on historical topics or paying attention to the current demands of people's livelihood, the National Day film works have expressed the appeal for social fairness and justice to a certain extent, highlighting the social responsibility that films should play.

So, how will the Chinese film market develop in the future? What kind of new changes will be presented in the content and form of film creation? These issues are undoubtedly worthy of our further discussion and reflection. We have reason to believe that under the common expectations of the country and the nation, China's film industry will continue to write a new glorious chapter and inject lasting impetus into the inheritance and development of Chinese culture.

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