Text | Literature and Value Officer, Author丨Liu Nana, Editor丨Meiqi
On the occasion of the 75th anniversary of the founding of the People's Republic of China, you will find that the young people around you are celebrating the National Day in their own way, on short videos. According to the data of the joint questionnaire network of the Social Survey Center of China Youth Daily, 24.3% of young people who recorded short videos to "confess" to the motherland on this year's National Day. Whether it is the "fancy confession" of the overseas "Liuzi" or the launch of a short drama with a revolutionary theme, in the matter of patriotism, this generation of young people is not inferior to their predecessors.
Overseas "Liuzi", celebrate the National Day on a short video
"I'm so touched, I want to make friends with this compatriot!" "I also want to celebrate the birthday of the motherland when I go to class" "Far away in Australia, I care about my motherland!" "Liuzi is celebrating the birthday of the motherland in Haidilao!" …… Since the first day of the National Day holiday, short videos of overseas students celebrating the birthday of the motherland have appeared on the short video platform, and the self-confidence and pride of young people have overflowed the mobile phone screen.
The pictures are all from the Internet
This generation of young people is accustomed to sharing their daily life on short videos, Douyin and Xiaohongshu are sent as circle of friends, while WeChat circle of friends is losing its social attributes, and young people are not updated from "visible for 3 days" to one or two years, which confirms the change of social methods.
"I post my daily life on the short video platform, and I feel more relaxed and comfortable socializing with strangers, and I will not be annoyed because I forgot to block relatives and parents, nor will I be embarrassed by leaders and mentors seeing it." 27-year-old @是丸子classmate 吖 told the entertainment value officer that she "quit" the circle of friends from a very early age and shared her life on Douyin and Xiaohongshu. Maruko said that what she really needs is to be "seen", and on this year's National Day, she shared on Douyin that she watched the flag-raising ceremony, and the result was more than 1,000 likes.
@Xinxin, who studied in Melbourne, Australia, told the entertainment value officer that he also posted a National Day video on the short video platform, which received many likes and messages from netizens. "Updating the status on the short video platform can satisfy the desire to share, and it has also gained the attention of many fans, and this year there is an invitation for business cooperation, and I feel that short videos are more suitable for our generation to share channels."
The pictures are all from the Internet
During the National Day, young people on the short video platform offered their blessings to the motherland, and the national flag and Chinese red all made netizens feel the sincere feelings of young people for the country. Overseas students and young people in China are infecting each other, and this love is constantly transmitted, and it is obviously more valuable to spread it naturally from the heart.
The first "gift" short play, young people "open their brains" to tell revolutionary stories
Zhao Qian didn't expect that she brushed up on the skit during the National Day holiday, this series of short dramas called "I opened a supermarket on the Long March", integrating fantasy travel and revolutionary history, the story is from the perspective of Su Meimei, a contemporary university graduate, telling the story of her traveling to the Long March to send supplies to the Red Army and witness the bloody battles of the Red Army soldiers again and again. Zhao Qian told the entertainment value officer that the reason why she couldn't stop brushing was because the warmth and simple feelings of family and country conveyed in this drama were very in line with the atmosphere of the National Day holiday.
The official Weibo of "I Open a Supermarket on the Long March Road" announced that the first episode of the show was launched on the first day, and the number of views of a single episode on the Douyin platform exceeded 10 million in 7 hours, the number of topics exceeded 100 million, and the number of views of the feature film on Weibo exceeded 1 million, becoming a well-deserved hit short drama in this National Day file.
As of the deadline of the entertainment value official (October 3), the short drama has been updated with three episodes on Douyin. The entertainment value officer observed that the number of likes in the first episode of the show was 551,000, the second episode was 188,000, and the third episode was 216,000, and the total number of interactions in the three episodes exceeded 50,000. Many young people expressed their recognition of this kind of theme in the barrage area: "This is the short drama we want to watch on National Day!" "Finally got the skit I wanted to watch." Friend, your Douyin yellow erosion, my red completely, I know the gap between the two. ”
Douban can also see that the audience's feedback tends to be objective, and most of the comments are positive: "Is the short drama circle going to graduate school, it's so rolled, it's so powerful, the texture is completely similar to the movie, and the idea is also full." "I watched the Zhihu Brain Hole System first, and then watched the drama, and then I watched the first episode. First of all, this theme is worth 4 stars, and it is currently at the level of normal online dramas. ”
Netizens who are familiar with Zhihu know that "Opening a Supermarket on the Long March" is a popular theme on Zhihu, and many young people try this theme to create a "brain hole", Zhihu Yan's paid online article "Su Meimei's Supermarket", it is not difficult to see that young creators are well versed in the details and allusions of the Red Army's Long March story, and the author uses humorous and touching ingenious design to recreate revolutionary materials, so as to make it easier for the post-00s and post-10s to accept and understand.
With the upgrading and reshuffle of the industry and the introduction of the boutique production model, it can be seen that the head team is trying to change the status quo of the industry in a new way. Taking "The Fifth Day of October" as an example, "I Open a Supermarket on the Long March Road" serves the specifications of high-quality online dramas, and the actors' acting skills abandon brainless exaggeration, and the story not only has the moving plot of "nine cooks, a marching pot", but also the battle embodiment of "a regiment fights snipers and wins a child's time". Young audiences follow the plot to look back at the history of the Long March, which is full of difficulties and dangers.
"A generation has a generation's long march, and a generation has a generation's responsibility. Our responsibility is to remember the dedication of our revolutionary ancestors and create a better life. A series of golden sentences from "I opened a supermarket on the Long March Road" are also more in line with the emotional needs of young audiences. The short drama industry, which was once criticized by the market for its vulgar content, allows the market and users to see more possibilities of the industry through this year's National Day.
Contemporary young people have their own sense of ritual
On the day of the National Day, at three o'clock in the morning, Zhang Xiaochen and his classmates rushed to Tiananmen Square to wait to watch the flag-raising ceremony, "I thought we could grab the front row position, but I didn't expect that when we arrived at the square, it was already full of people." This night, he and his classmates sat on the ground waiting, their waists were stiff, but when everyone witnessed the national flag slowly rising with the morning light, flocks of doves of peace and colorful balloons flying into the air, and the people around him singing "My Motherland and Me" together, everything was worth it!
Zhang Xiaochen told the entertainment value officer that he will go overseas for graduate school next year, so on the commemorative day of the 75th anniversary, he wants to see the flag raising with his own eyes. In addition to watching the flag-raising ceremony, you can see a lot of sharing on the short video about visiting the flower beds in the square and watching the sunrise on the Great Wall...... Young people have their own sense of ritual to celebrate the birthday of their motherland.
According to the joint questionnaire network (wenjuan.com) of the Social Survey Center of China Youth Daily, a survey of 1,334 respondents on the National Day showed that 40.4% of the respondents watched the National Day Gala, 34.8% of the respondents planned to experience traditional culture and feel the charm of intangible cultural heritage, 33.1% of the respondents would watch the flag-raising ceremony, and 30.0% of the respondents would reunite with their families.
Source: Social Survey Center of China Youth Daily
During this National Day holiday, everyone's arrangements include: watching red movies (28.5%), relaxing at home, reading books and watching dramas for recreation (26.5%), recording short videos to "confess" to the motherland (24.3%), participating in National Day-themed essay competitions and photography exhibitions (24.2%), going to the Martyrs' Memorial Hall to study (23.9%), traveling (20.2%), participating in volunteer services (20.1%), participating in National Day flash mob activities (13.3%), etc.
In the survey, 75.8% of the respondents felt that young people now have a sense of ritual to celebrate the National Day.
It can be seen that the best patriotic education is not limited to textbooks and podiums; More in life, and young people like to see short videos.