The National Day holiday is inseparable from the company of food. The reporter learned from some "Internet celebrity" vegetable markets and online platforms such as Dingdong Grocery in the district that in order to welcome the holiday, businesses have made sufficient preparations in advance to meet the diversified consumption needs of citizens and tourists.
"Hard dishes" have become the standard configuration of citizens' holiday tables
During the long holiday, the Mengxi vegetable market was full of people and lively. Seafood, meat, vegetables, fruits...... There are a wide variety of ingredients, and many consumers are carefully selecting their favorite ingredients.
Aunt Chen, a resident who lives nearby, told reporters that the variety here is particularly rich, and even some high-end ingredients such as lobster and steak that are rare in ordinary vegetable markets are also available. She had just finished shopping for fresh vegetables and was planning to pick up some seafood and charcuterie for a hearty luncheon for her visiting relatives.
Walking through the vegetable market, the reporter found that many residents were adding a few "hard dishes" to the holiday table. Those large, delicious hairy crabs, as well as freshly cut and sold, finely textured snowflake beef, have become hot-selling star products.
As a well-known "Internet celebrity" vegetable market in Shanghai, there is a long queue of food shops along the street of Mengxi vegetable market. Delicacies such as white chopped chicken, crispy fried fish, old Shanghai Qiang cakes and small cakes have long been famous on the Internet and have become out-and-out "Internet celebrity" delicacies, attracting many citizens and tourists from other districts and even other places to come to check in.
Mr. Liu, the owner of the crispy fish shop, excitedly told reporters that under normal circumstances, 500 catties of smoked fish can be sold every day on weekends, and during the National Day holiday, due to the influx of tourists, sales will further climb.
As the vanguard of Shanghai's "standardized vegetable market", Mengxi Vegetable Market has just completed a round of door renovation projects, and the environment has become more pleasant, providing a more comfortable shopping environment for citizens and tourists.
Portable and healthy have become holiday food trends
Autumn is high and cool, and "going out for a walk" is still the main theme of most people's small long vacation. Combined with the data forecast of previous years and the week before the holiday, Dingdong will usher in a wave of sales peaks for cooked food lo-mei, baking, and beverages that are convenient to carry.
From a regional point of view, Shanghai users prefer Sixi roasted bran; Consumers in Jiangsu and Zhejiang Province prefer ducks when traveling, and the sales of braised duck wings and duck necks are the highest; Users in North China prefer all kinds of vegetarian dishes; Users in South China regard boneless phoenix claws as a must-have for travel.
In terms of bakery products, sliced bread that is easy to carry is still the first choice for holiday consumption. It is worth noting that compared with the same period last year, the sales of whole wheat and coarse grain series products increased strongly.
Health trends are also reflected in consumers' beverage choices. The data shows that since the beginning of this year, users have increasingly preferred drinks with health labels such as less sugar, no sugar, and freshly squeezed, and the specifications also tend to be in large bottles. For example, Nongfu Spring Oriental Leaf series, which focuses on pure tea, is expected to increase its sales by more than 60% year-on-year during the holiday, and the sales of large bottles of about 1L will reach more than 5 times that of the same period last year.
The National Day holiday coincides with the golden autumn harvest season, and all kinds of seasonal fresh products will "report in" as scheduled, and seasonal fruits such as oranges, grapefruits, and pomegranates will replace melons as the fruit "responsibility" of the holiday. This year, the platform has specially customized several fruit gift boxes to facilitate everyone to visit relatives and friends during the holidays.
Autumn high crab fat, the much-anticipated Yangcheng Lake hairy crab successfully arrived on the public table on the eve of the National Day, and the small long holiday will usher in the first peak period of crab eating this year. To this end, the platform has prepared in advance, and after the Yangcheng Lake hairy crab is officially put on the shelves, it will work together with the series of multiple production areas such as Qingshui hairy crab and Yantian hairy crab in the Yellow River Estuary that have been sold online to add freshness to the National Day table.