Zhizhi quote: 4S shops, head chains, and independent after-sales repair companies will become an equal share of the automotive aftermarket in the future.
In the impact of the new energy vehicle model, the advantages of traditional 4S stores are getting weaker and weaker.
It relied on a huge base of customers to bring a steady stream of income, but the price of the new car collapsed, resulting in the loss of 4S stores continues to intensify.
If you can't make any money, what kind of top-notch service can you expect to provide to your customers?
In recent years, coupled with the fact that the bigwigs in other fields also want to get a piece of the pie, the competition in the automotive aftermarket has intensified
At present, due to the asset-heavy operation of traditional 4S stores, large dealer groups have begun to implement organizational structure integration.
Integrate the after-sales end of the 4S store in the same city, and set up a sheet metal spraying center and a fast repair center.
It not only reduces the operating cost of 4S stores, but also provides more professional services.
Judging from the current trend, large dealer groups will follow suit.
And this kind of independent after-sales maintenance shop, relying on the traditional 4S shop, is very competitive
The development of the head chain car, cats, tigers and dogs is also very strong, with the support of the consortium behind it.
In China, it continues to attract ordinary repair shops to join, and the penetration rate in major cities is also very high.
At the same time, compared with traditional 4S stores, the cost is cheaper and the price advantage is more obvious.
There are also very professional standards in terms of hardware and software, which has become the choice of many customers.
Under the impact of leading chains and independent after-sales maintenance shops, the advantages of traditional 4S stores have been weakened
However, there are still some customers who still recognize the service of 4S stores.
After all, in terms of professional field and service experience, there is still a big gap with the above.
But behind these services, there is also a need to pay money, and at present,
The retention rate of 4S stores within 3 years of buying a car is extremely high, but with the increase in the age of the car,
Many car owners will give up on repairing and maintaining in 4S stores, thus embracing these new stores.
Therefore, in the future automotive aftermarket, no one can replace anyone, and it can only be a three-legged and three-way situation.
This situation also exposes the helplessness of traditional 4S stores, indicating that the future is withering
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Author: Che PHS, a senior practitioner in the industry for 13 years, shares all kinds of dry goods in the industry, automotive knowledge, personal opinions, and internal affairs in the industry. I wish you who read the article: there is light in your eyes, love in your heart, and a sea of stars as far as your eyes can see#